Birthday Gift Card Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Gift Card sales on Amazon US totaled 40,000 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $379,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.0% of unit volume and 96.2% of revenue, while a typical listing is priced at $33.36. The keyword itself pulled 53,372 Amazon queries over the same period (▼ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the birthday gift card Top 50 moved 521,200 units and $5,090,182 in cumulative sales — an average of 43,433 units and $424,182 per month. Monthly throughput topped out at 50,400 units in October 2025 and dipped to 20,600 in May 2026, leaving the latest reading 11.1% lower than August 2025.
Birthday Gift Card Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
40K
▼ 9.1% MoM
Monthly Revenue 2026/07
$379.3K
▼ 6.5% MoM
Top 10 Market Share 2026/07
95.0%
Birthday Gift Card Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday gift card listing on Amazon US in July 2026 is ASIN B0F88FJ56K (Brand: Ovrrcame), which sold 7,000 units at $9.98 apiece — equal to 17.5% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $364,680 in July 2026 — 95.0% of unit volume and 96.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Gift Card' on Amazon
July 2026
Is 95.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
7K
▲ 16.7%vs. prior month
$66.4K
latest month
12-month trend
B07BJ68K16
Hallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
6K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0CHRFTJ82
ROBBEAR Happy Birthday Pop Up Card with Birthday Age Design, DIY Card Highlight Birthday Milestone, 3D Birthday Gift Box with Detachable and Free Combination Numbers, A Unique Card for Daughter, Son, Mom, Dad, Friend
6K
▼ 40.0%vs. prior month
$32.3K
latest month
12-month trend
B0CFQ78QPC
MZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
5K
▲ 25.0%vs. prior month
$48.9K
latest month
12-month trend
B0FH4CB7CP
Pop Up Birthday Cards for Men, LED Light & Music Blow The Candle | 3D Balloons, Singing Happy Birthday gifts Card for Husband - Women, Kids, Son, Her, & Dad
4K
▼ 20.0%vs. prior month
$39.2K
latest month
12-month trend
B0DKJL29M8
MZD8391 Birthday Card with MUSIC LIGHTS, Pop Up Sunflower Bouquet For Women | 10 Inch Life Size, Play Birthday Song, Lights Dance, 3D Paper Forever Flower, Musical Birthday Cards Gift For Mom Wife
3K
▲ 0.0%vs. prior month
$40.8K
latest month
12-month trend
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Best Birthday Gift Card Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hallmark is the best-performing birthday gift card brand in July 2026, moving 8,000 units across 2 ASINs for 21.1% of Top 10 volume. MZD8391 follows with 8,000 units (21.1%), ahead of Ovrrcame on 7,000 units (18.4%).
With 8 brands splitting the Top 10 and 60.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hallmark
2 ASINs in Top 10
21.1%
Units
8K
Revenue
$83.9K
Avg. price
$8.99
B07BJ68K16
$11.99·★4.6·9.2K revsHallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
Units sold6KB01LY1P19T
$5.99·★4.8·1.4K revsHallmark Birthday Card (Envelope with Confetti). | High Quality Paper
Units sold2K
MZD8391
2 ASINs in Top 10
21.1%
Units
8K
Revenue
$89.8K
Avg. price
$11.99
B0CFQ78QPC
$9.99·★4.7·5K revsMZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
Units sold5KB0DKJL29M8
$13.99·★4.6·1.9K revsMZD8391 Birthday Card with MUSIC LIGHTS, Pop Up Sunflower Bouquet For Women | 10 Inch Life Size, Play Birthday Song, Lights Dance, 3D Paper Forever Flower, Musical Birthday Cards Gift For Mom Wife
Units sold3K
Ovrrcame
1 ASIN in Top 10
18.4%
Units
7K
Revenue
$66.4K
Avg. price
$9.98
B0F88FJ56K
$9.98·★4.8·1.3K revsA little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
Units sold7K
Trending Birthday Gift Card Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BQYM9X14 booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CFQ78QPC leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B0F88FJ56K close behind at ▲ 16.7% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQYM9X14
3D Pop-Up Birthday Card with Music, Blowable LED Candle, for Ages 1 to 100 | Happy Birthday Music, Color-Changing Lights, 3D Cake Design, Envelope & Greeting Card, Milestone Gift for Women, Men And Kids
Price
$9.99
Rating
4.8
Reviews
6.2K
Latest month sales
B0CFQ78QPC
MZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
Price
$9.99
Rating
4.7
Reviews
5K
Latest month sales
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.8
Reviews
1.3K
Latest month sales
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