Amazon Smart Plug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amazon Smart Plug sales on Amazon US totaled 111,700 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $2,287,461 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 51.8% of revenue, while a typical listing is priced at $23.58. The keyword itself pulled 13,521 Amazon queries over the same period (▼ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the amazon smart plug Top 50 moved 1,555,550 units and $32,392,071 in cumulative sales — an average of 129,629 units and $2,699,339 per month. Monthly throughput topped out at 249,500 units in November 2025 and dipped to 64,950 in May 2026, leaving the latest reading 12.4% higher than August 2025.
Amazon Smart Plug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.7K
▼ 15.3% MoM
Monthly Revenue 2026/07
$2.3M
▼ 16.0% MoM
Top 10 Market Share 2026/07
61.8%
Amazon Smart Plug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amazon smart plug listing on Amazon US in July 2026 is ASIN B092J8LPWR (Brand: HANYCONY), which sold 10,000 units at $11.99 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 69,000 units and $1,185,120 in July 2026 — 61.8% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amazon Smart Plug' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B092J8LPWR
HANYCONY Surge Protector Power Strip, 1080J, 5 Ft Braided Extension Cord | 8 Outlets 4 USB Ports(2 USB C), Outlet Extender, Flat Plug, Wall Mount, Desk Charging Station, Home Office, Dorm Room ETL
10K
▲ 0.0%vs. prior month
$119.2K
latest month
12-month trend
B09BKHHL5H
5 Outlet Extender Multi Plug Wall Outlets with 4 USB Charging Ports (1 USB C Outlet), 3 Sided 1680J Surge Protector Power Strip USB Wall Charger for Home, Office, Travel, ETL Listed, White
10K
▲ 0.0%vs. prior month
$98.3K
latest month
12-month trend
B0FV356131
Outlet Extender Surge Protector - NUOZHI 6 Outlet Splitter with 4 USB Ports(2 USB-C), Multi Plug Wall Outlet 1680J Power Strip for Home Office Dorm Room Essentials, ETL, White
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B089DR29T6
Amazon Smart Plug, Works with Alexa, Simple Setup, Endless Possibilities
8K
▼ 20.0%vs. prior month
$199.9K
latest month
12-month trend
B0D7ZWGXGP
GHome Smart Plug, WiFi Smart Plugs that Work with Alexa and Google Home | WiFi Smart Outlet Timer Indoor Light Timers with APP Remote Control, 2.4GHz WiFi Only, No Hub Required, ETL FCC Listed, White
7K
▲ 0.0%vs. prior month
$181.9K
latest month
12-month trend
B091FXQQMQ
Kasa Smart Plug Ultra Mini 15A, EP10P2, Smart Home Wi-Fi Outlet | Works with Alexa & Google Home, No Hub Required, UP Certified, 2.4GHz Wi-Fi Only, 2-Pack, White
6K
▼ 14.3%vs. prior month
$96.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Amazon Smart Plug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GHome Smart is the best-performing amazon smart plug brand in July 2026, moving 12,000 units across 2 ASINs for 17.4% of Top 10 volume. HANYCONY follows with 10,000 units (14.5%), ahead of Lvetek on 10,000 units (14.5%).
Volume is spread across 9 brands, with the top three holding 46.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $17.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GHome Smart
2 ASINs in Top 10
17.4%
Units
12K
Revenue
$231.6K
Avg. price
$17.94
B0D7ZWGXGP
$25.98·★4.4·4.5K revsGHome Smart Plug, WiFi Smart Plugs that Work with Alexa and Google Home | WiFi Smart Outlet Timer Indoor Light Timers with APP Remote Control, 2.4GHz WiFi Only, No Hub Required, ETL FCC Listed, White
Units sold7KB0D7ZXYPRL
$9.89·★4.4·4.5K revsGHome Smart Plug, WiFi Smart Plugs that Work with Alexa and Google Home | WiFi Smart Outlet Timer Indoor Light Timers with APP Remote Control, 2.4GHz WiFi Only, No Hub Required, ETL FCC Listed, White
Units sold5K
HANYCONY
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$119.2K
Avg. price
$11.99
B092J8LPWR
$11.99·★4.8·68.4K revsHANYCONY Surge Protector Power Strip, 1080J, 5 Ft Braided Extension Cord | 8 Outlets 4 USB Ports(2 USB C), Outlet Extender, Flat Plug, Wall Mount, Desk Charging Station, Home Office, Dorm Room ETL
Units sold10K
Lvetek
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$98.3K
Avg. price
$9.99
B09BKHHL5H
$9.99·★4.7·40.9K revs5 Outlet Extender Multi Plug Wall Outlets with 4 USB Charging Ports (1 USB C Outlet), 3 Sided 1680J Surge Protector Power Strip USB Wall Charger for Home, Office, Travel, ETL Listed, White
Units sold10K
Trending Amazon Smart Plug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D7ZXYPRL booked 5K units at $9.89, with ▲ 66.7% MoM change. On the growth side, B0F2YCGJGR leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0B6VPH24K close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D7ZXYPRL
GHome Smart Plug, WiFi Smart Plugs that Work with Alexa and Google Home | WiFi Smart Outlet Timer Indoor Light Timers with APP Remote Control, 2.4GHz WiFi Only, No Hub Required, ETL FCC Listed, White
Price
$9.89
Rating
4.4
Reviews
4.5K
Latest month sales
B0F2YCGJGR
Wall Outlet Extender with Night Light, Power Plug Adapter 6 Outlet Extender with 4 USB Charging Ports 1050J Power Strip Multi Plug Adapter Spaced for Home Travel Office (2U2C)-ETL
Price
$13.99
Rating
4.6
Reviews
1.1K
Latest month sales
B0B6VPH24K
EIGHTREE Smart Plug WiFi Outlet Works with Alexa & Google Home, 15A, 2-Pack | Smart Home Socket with Remote Control & Timer Function, WiFi Plug for household appliances, No Hub Required, 2.4GHz WiFi Only
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.5
Reviews
8.8K
Latest month sales
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