Alpha Lion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Alpha Lion sales on Amazon US totaled 254,700 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $8,333,669 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.1% of unit volume and 58.2% of revenue, while a typical listing is priced at $39.13. The keyword itself pulled 14,189 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the alpha lion Top 50 moved 2,952,550 units and $91,720,382 in cumulative sales — an average of 246,046 units and $7,643,365 per month. Monthly throughput topped out at 262,700 units in January 2026 and dipped to 181,200 in May 2026, leaving the latest reading 1.4% higher than August 2025.
Alpha Lion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
254.7K
▼ 2.7% MoM
Monthly Revenue 2026/07
$8.3M
▼ 3.5% MoM
Top 10 Market Share 2026/07
69.1%
Alpha Lion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold alpha lion listing on Amazon US in July 2026 is ASIN B00GL2HMES (Brand: Nutricost), which sold 100,000 units at $21.50 apiece — equal to 39.3% of every unit tracked in this report and 10.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 176,000 units and $4,852,650 in July 2026 — 69.1% of unit volume and 58.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Alpha Lion' on Amazon
July 2026
Is 69.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GL2HMES
Nutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
100K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B00IUHNCIW
MuscleTech Creatine Monohydrate Powder, Platinum Pure (80 Servings) | Unflavored Micronized Creatine for Men & Women - Workout Supplements for Performance & Muscle Recovery - Packaging May Vary
10K
▲ 0.0%vs. prior month
$197.1K
latest month
12-month trend
B01MQ1JLWY
Prime Labs Testosterone Booster for Men, Supports Strength & Stamina | Prime Test Blend with Tongkat Ali, Saw Palmetto & Nettle Root, Made in USA, 60 Caplets
10K
▲ 0.0%vs. prior month
$221.7K
latest month
12-month trend
B078JZQ5QL
Transparent Labs Creatine HMB - Creatine Monohydrate Powder with HMB for Muscle Growth, Increased Strength, Enhanced Energy Output, and Improved Athletic Performance - 30 Servings, Unflavored
10K
▲ 0.0%vs. prior month
$499.9K
latest month
12-month trend
B078PRNLKW
RediMind Natural Cognitive Support and Brain Supplement, Vegan, Gluten-Free | Sharpens Memory, Focus, Concentration, and Recall While Promoting Mental Clarity and Cognitive Function, 30-Day Supply
10K
▲ 0.0%vs. prior month
$399.5K
latest month
12-month trend
B0BSNZLT17
Animal Pak Multivitamin Supplement for Men & Women | 44 All-in-1 Pill Packs | 85 Nutrients | Daily Vitamins B, C, D & Zinc | Strength, Recovery, Energy, Liver, Metabolism, Immunity & Gut Health Support
10K
▲ 0.0%vs. prior month
$424.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Alpha Lion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutricost is the best-performing alpha lion brand in July 2026, moving 100,000 units across 1 ASIN for 56.8% of Top 10 volume. Animal follows with 15,000 units (8.5%), ahead of ALPHA LION on 13,000 units (7.4%).
With 8 brands splitting the Top 10 and 72.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.50 to $54.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutricost
1 ASIN in Top 10
56.8%
Units
100K
Revenue
$2.1M
Avg. price
$21.50
B00GL2HMES
$21.50·★4.7·59.6K revsNutricost Creatine Monohydrate Micronized Powder 500G, 100 Servings | 5000mg Per Serving (5g), 17.9 Oz
Units sold100K
Animal
2 ASINs in Top 10
8.5%
Units
15K
Revenue
$574.7K
Avg. price
$36.94
B0BSNZLT17
$42.48·★4.7·5.4K revsAnimal Pak Multivitamin Supplement for Men & Women | 44 All-in-1 Pill Packs | 85 Nutrients | Daily Vitamins B, C, D & Zinc | Strength, Recovery, Energy, Liver, Metabolism, Immunity & Gut Health Support
Units sold10KB0B4Z5JM25
$31.39·★4.4·1.8K revsAnimal Creatine Monohydrate Chews for Men & Women | Fruit Punch 120 Count | 5g per Serv | Delicious Chewable with Electrolytes & Sea Salt Boost Absorption | Supports Cognition, Muscle Strength & Energy
Units sold5K
ALPHA LION
2 ASINs in Top 10
7.4%
Units
13K
Revenue
$686.4K
Avg. price
$54.99
B0DNNF6T7J
$54.99·★4.2·1.4K revsALPHA LION Burn2O L-Carnitine Liquid 2000mg, Premium Liquid Fat Burner & Pre-Workout Supplement for Men & Women - Natural Energy & Metabolism Booster for Weight Loss - ShredBerry
Units sold8KB0C6CX25P5
$54.99·★4.2·1.5K revsALPHA LION Burn2O L-Carnitine Liquid 2000mg – Stim Free Super Thermogenic Fat Burner with MitoBurn® & CaloriBurn GP®, Metabolism Booster, Zero Calorie, Sugar-Free (31 Servings, Grapezilla Flavor)
Units sold5K
Trending Alpha Lion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C6CX25P5 booked 5K units at $54.99, with ▲ 0.0% MoM change. On the growth side, B008JC26E4 leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B07WK4H9KM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6CX25P5
ALPHA LION Burn2O L-Carnitine Liquid 2000mg – Stim Free Super Thermogenic Fat Burner with MitoBurn® & CaloriBurn GP®, Metabolism Booster, Zero Calorie, Sugar-Free (31 Servings, Grapezilla Flavor)
Price
$54.99
Rating
4.2
Reviews
1.5K
Latest month sales
B008JC26E4
MuscleTech Whey Protein Powder (Milk Chocolate, 4LB) - 30g Protein | Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Price
$64.99
Rating
4.5
Reviews
7.7K
Latest month sales
B07WK4H9KM
Jacked Factory NITROSURGE Shred Pre Workout Supplement - Energy Booster, Instant Strength Gains, Sharp Focus, Powerful Pumps - Nitric Oxide Booster & PreWorkout Powder - 30Sv, Fruit Punch
Unlock to view ASIN details and product titles
Price
$17.98
Rating
4.3
Reviews
1.3K
Latest month sales
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