Aloe Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aloe Lotion sales on Amazon US totaled 354,800 units in July 2026 (▼ 25.4% vs. the prior month), generating an estimated $3,736,247 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 53.5% of revenue, while a typical listing is priced at $12.75. The keyword itself pulled 5,475 Amazon queries over the same period (▼ 56.3% MoM).
Zooming out to the 12-month window ending July 2026, the aloe lotion Top 50 moved 3,529,750 units and $35,755,094 in cumulative sales — an average of 294,146 units and $2,979,591 per month. Monthly throughput topped out at 475,500 units in June 2026 and dipped to 208,600 in May 2026, leaving the latest reading 38.9% higher than August 2025.
Aloe Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
354.8K
▼ 25.4% MoM
Monthly Revenue 2026/07
$3.7M
▼ 26.4% MoM
Top 10 Market Share 2026/07
56.4%
Aloe Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aloe lotion listing on Amazon US in July 2026 is ASIN B0BJMQBSKJ (Brand: Cortizone 10), which sold 40,000 units at $7.97 apiece — equal to 11.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,997,400 in July 2026 — 56.4% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aloe Lotion' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BJMQBSKJ
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
40K
▼ 20.0%vs. prior month
$318.8K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B00A8S6HM4
Gold Bond Healing Hand Cream, 3 Oz., With Aloe | Mini hand cream, Moisture That Lasts Through Handwashing, Gold Bond lotion for dry skin, travel size moisturizing hand cream
20K
▲ 0.0%vs. prior month
$79.2K
latest month
12-month trend
B00XTTFI6K
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
20K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B0009VNI40
Fruit of the Earth Moisturer Gel, Aloe Vera, 12 Ounce
20K
▲ 0.0%vs. prior month
$86.6K
latest month
12-month trend
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Best Aloe Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cortizone 10 is the best-performing aloe lotion brand in July 2026, moving 40,000 units across 1 ASIN for 20.0% of Top 10 volume. Aveeno follows with 30,000 units (15.0%), ahead of Hawaiian Tropic on 30,000 units (15.0%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.97 to $10.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cortizone 10
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$318.8K
Avg. price
$7.97
B0BJMQBSKJ
$7.97·★4.7·11.2K revsCortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
Units sold40K
Aveeno
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$297K
Avg. price
$9.62
B001459IEE
$9.62·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30K
Hawaiian Tropic
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$329.1K
Avg. price
$10.86
B07BH4DD2M
$10.86·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30K
Trending Aloe Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B097CGDN7J booked 10K units at $15.29, with ▲ 66.7% MoM change. On the growth side, B076Q9JV91 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B098BFY517 close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097CGDN7J
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body, Soothing & Hydrating Sunburn Relief, Great for Scalp & Hair - 10.6oz
Price
$15.29
Rating
4.6
Reviews
3K
Latest month sales
B076Q9JV91
Hawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Price
$7.69
Rating
4.8
Reviews
25K
Latest month sales
B098BFY517
KinRose Care, 12oz Aloe Vera Gel for Face, Skin, Hair & Sunburn Relief - From Pure Organic Aloe Vera (99%) - Cold Pressed, Vegan, Unscented - Made in USA.
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.5
Reviews
10.2K
Latest month sales
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