Air Wick Refills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Wick Refills sales on Amazon US totaled 245,000 units in July 2026 (▼ 11.1% vs. the prior month), generating an estimated $3,970,230 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.1% of unit volume and 51.5% of revenue, while a typical listing is priced at $15.57. The keyword itself pulled 29,681 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the air wick refills Top 50 moved 2,381,200 units and $39,129,471 in cumulative sales — an average of 198,433 units and $3,260,789 per month. Monthly throughput topped out at 275,600 units in June 2026 and dipped to 126,400 in May 2026, leaving the latest reading 32.4% higher than August 2025.
Air Wick Refills Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
245K
▼ 11.1% MoM
Monthly Revenue 2026/07
$4M
▼ 13.0% MoM
Top 10 Market Share 2026/07
44.1%
Air Wick Refills Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air wick refills listing on Amazon US in July 2026 is ASIN B07QPRV62S (Brand: Air Wick), which sold 20,000 units at $21.84 apiece — equal to 8.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $2,044,290 in July 2026 — 44.1% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Wick Refills' on Amazon
July 2026
Is 44.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B07QKL4W1V
Air Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
10K
▼ 50.0%vs. prior month
$223.2K
latest month
12-month trend
B07QLQ3QP4
Air Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
10K
▲ 0.0%vs. prior month
$169.3K
latest month
12-month trend
B07QLQ3QP5
Air Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
10K
▲ 0.0%vs. prior month
$222.5K
latest month
12-month trend
B07QMQ8H5Q
Air Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
10K
▲ 0.0%vs. prior month
$218.4K
latest month
12-month trend
B08S2XV852
Air Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
10K
▲ 0.0%vs. prior month
$139.8K
latest month
12-month trend
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Best Air Wick Refills Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Air Wick is the best-performing air wick refills brand in July 2026, moving 98,000 units across 9 ASINs for 90.7% of Top 10 volume. Glade follows with 10,000 units (9.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.31 to $20.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Air Wick
9 ASINs in Top 10
90.7%
Units
98K
Revenue
$1.9M
Avg. price
$19.31
B07QPRV62S
$21.84·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20KB07QKL4W1V
$32.45·★4.7·32.6K revsAir Wick Plug In Refills with Essential Oils, Fresh Linen, 10 count | A 10 count Fresh Linen pack of plug-in scented oil refills, infused with essential oils for Air Wick air fresheners.
Units sold10KB07QLQ3QP4
$16.99·★4.5·20.3K revsAir Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Units sold10KB07QLQ3QP5
$22.46·★4.7·28.4K revsAir Wick Plug In Refills Fresh Waters, Essential Oils,10 Count | Air Wick plug refills for plug-in warmers bring Fresh Waters home fragrance to bathrooms, kitchens, living rooms.
Units sold10KB07QMQ8H5Q
$21.05·★4.7·46.8K revsAir Wick Plug-In Scented Oil Refills, Hawaii with Essential Oils, 10 Count | Air Wick Plug-In Scented Oil Refills, Hawaii Exotic Papaya and Hibiscus Flower Air Freshener in a 10-count pack.
Units sold10KB08S2XV852
$13.98·★4.7·29.9K revsAir Wick Essential Mist, Lavender & Almond Blossom Diffuser Refill, 3 count | Air Wick Essential Mist refills, Lavender & Almond Blossom scent, infused with Essential Oil, Diffuser refill, air freshener
Units sold10KB07QWLN1JV
$21.03·★4.6·7.7K revsAir Wick Plug-In Refills, Summer Delights, Essential Oils, 10 Count | Summer Delights home fragrance infused with essential oils for Air Wick plugins warmers, includes 10 refills, Air Freshener
Units sold10KB075HP5G2D
$9.98·★4.4·37.9K revsAir Wick Essential Mist Starter Kit, Diffuser + 1 Refill, Lavender and Almond Blossom, Air Freshener, Essential Oils
Units sold9KB0FT935457
$13.98·★4.7·13.7K revsAir Wick Plug in Scented Oil Refills, 6 Count, Brown Sugar and Vanilla, Air Freshener, Essential Oils
Units sold9K
Glade
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$189.2K
Avg. price
$20.28
B0BKH5W88Y
$20.28·★4.7·20K revsGlade PlugIns Air Freshener Refills, Cashmere Woods, 10 Count | 0.67 fl oz Each, Includes 10 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Units sold10K
Trending Air Wick Refills Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08N2HDXVL leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0FSHGD1RN close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08N2HDXVL
Bath & Body Works Wallflowers Refills, Mahogany Teakwood Scent, Plug-in Air Freshener Refills for Bedrooms, Bathrooms & Living Spaces, 4 Pack
Price
$22.82
Rating
4.5
Reviews
1.9K
Latest month sales
B0FSHGD1RN
Air Wick Plug-In Scented Oil Refills, 4 Count, Fresh Pine and Juniper, Air Freshener, Essential Oils, Eco Friendly
Price
$9.98
Rating
4.7
Reviews
46.8K
Latest month sales
B0FT8YB9PP
Air Wick Plug-In Scented Oil Refills, 6 Count, Lavender and Chamomile, Air Freshener, Essential Oils
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.7
Reviews
44.1K
Latest month sales
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