After Sun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
After Sun sales on Amazon US totaled 292,200 units in July 2026 (▼ 33.7% vs. the prior month), generating an estimated $3,551,528 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.2% of unit volume and 44.1% of revenue, while a typical listing is priced at $13.60. The keyword itself pulled 17,072 Amazon queries over the same period (▼ 44.7% MoM).
Zooming out to the 12-month window ending July 2026, the after sun Top 50 moved 2,058,150 units and $25,898,080 in cumulative sales — an average of 171,513 units and $2,158,173 per month. Monthly throughput topped out at 440,400 units in June 2026 and dipped to 91,100 in October 2025, leaving the latest reading 104.1% higher than August 2025.
After Sun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
292.2K
▼ 33.7% MoM
Monthly Revenue 2026/07
$3.6M
▼ 33.7% MoM
Top 10 Market Share 2026/07
47.2%
After Sun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold after sun listing on Amazon US in July 2026 is ASIN B07BH4DD2M (Brand: Hawaiian Tropic), which sold 30,000 units at $10.86 apiece — equal to 10.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 138,000 units and $1,567,360 in July 2026 — 47.2% of unit volume and 44.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'After Sun' on Amazon
July 2026
Is 47.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B00XTTFI6K
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
20K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B0009VNI40
Fruit of the Earth Moisturer Gel, Aloe Vera, 12 Ounce
20K
▲ 0.0%vs. prior month
$86.6K
latest month
12-month trend
B07GQNKH65
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 96% Pure Organic Aloe Vera for Skin, Scalp, & Hair, Soothing Aloe Face Moisturizer, Multipurpose, Hydrating Aloe Gel, 7.05oz
10K
▲ 0.0%vs. prior month
$139K
latest month
12-month trend
B097CGDN7J
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body, Soothing & Hydrating Sunburn Relief, Great for Scalp & Hair - 10.6oz
10K
▲ 66.7%vs. prior month
$162.2K
latest month
12-month trend
B004YAUZQG
Sun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
10K
▲ 0.0%vs. prior month
$114.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best After Sun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hawaiian Tropic is the best-performing after sun brand in July 2026, moving 30,000 units across 1 ASIN for 21.7% of Top 10 volume. Sun Bum follows with 30,000 units (21.7%), ahead of Seven Minerals on 20,000 units (14.5%).
Volume is spread across 7 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.86 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hawaiian Tropic
1 ASIN in Top 10
21.7%
Units
30K
Revenue
$329.1K
Avg. price
$10.86
B07BH4DD2M
$10.86·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30K
Sun Bum
3 ASINs in Top 10
21.7%
Units
30K
Revenue
$375.8K
Avg. price
$11.53
B004YAUZQG
$11.49·★4.7·8.9K revsSun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
Units sold10KB072KGPLX6
$9.99·★4.4·28.8K revsSun Bum SPF 30 Sunscreen Lip Balm, 3 Flavor Variety Pack - 0.15 oz (3-Pack)
Units sold10KB08PMKDCPN
$13.12·★4.6·3.2K revsSun Bum SPF 30 Sunscreen Scalp and Hair Mist Spray - 2 oz | Broad Spectrum with Vitamin E, Vegan, Hawaii Act 104 Compliant (Made without Octinoxate & Oxybenzone)
Units sold10K
Seven Minerals
1 ASIN in Top 10
14.5%
Units
20K
Revenue
$381.6K
Avg. price
$19.95
B00XTTFI6K
$19.95·★4.5·82.9K revsSeven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
Units sold20K
Trending After Sun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B097CGDN7J booked 10K units at $15.29, with ▲ 66.7% MoM change. On the growth side, B076Q9JV91 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B000FCR7MM close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097CGDN7J
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body, Soothing & Hydrating Sunburn Relief, Great for Scalp & Hair - 10.6oz
Price
$15.29
Rating
4.6
Reviews
3K
Latest month sales
B076Q9JV91
Hawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Price
$7.69
Rating
4.8
Reviews
25K
Latest month sales
B000FCR7MM
Australian Gold Moisture Lock Tan Extender Lotion, Enriched with Vitamin E & Aloe Vera, Cocoa Dreams Fragrance, 16 Fl oz
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
14.5K
Latest month sales
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