Affresh Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Affresh is the best-performing affresh brand in July 2026, moving 180,000 units across 2 ASINs for 32.1% of Top 10 volume. ACTIVE follows with 130,000 units (23.2%), ahead of Uproot Clean on 120,000 units (21.4%).

With 6 brands splitting the Top 10 and 76.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.48 to $34.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002E37158 booked 20K units at $3.62, with ▲ 100.0% MoM change. On the growth side, B0CYZM45YK leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B09JZNQ61K close behind at ▲ 300.0% MoM on 800 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.