Aestura Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Aestura sales on Amazon US totaled 587,000 units in July 2026 (▼ 48.0% vs. the prior month), generating an estimated $12,946,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 58.3% of revenue, while a typical listing is priced at $22.83. The keyword itself pulled 37,631 Amazon queries over the same period (▼ 31.7% MoM).
Zooming out to the 12-month window ending July 2026, the aestura Top 50 moved 5,820,100 units and $125,653,308 in cumulative sales — an average of 485,008 units and $10,471,109 per month. Monthly throughput topped out at 1,129,000 units in June 2026 and dipped to 213,400 in August 2025, leaving the latest reading 175.1% higher than August 2025.
Aestura Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
587K
▼ 48.0% MoM
Monthly Revenue 2026/07
$12.9M
▼ 47.5% MoM
Top 10 Market Share 2026/07
56.2%
Aestura Market Share & Sales Concentration on Amazon US — July 2026
The most-sold aestura listing on Amazon US in July 2026 is ASIN B0DG1DQ2S7 (Brand: ANUA), which sold 70,000 units at $22.00 apiece — equal to 11.9% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 330,000 units and $7,550,000 in July 2026 — 56.2% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Aestura' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG1DQ2S7
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0FKGJYFC8
Dr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
50K
▼ 50.0%vs. prior month
$1.3M
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B0DWFLY18Y
ANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
40K
▼ 60.0%vs. prior month
$919.2K
latest month
12-month trend
B0GKFD9ZQW
ANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
30K
▼ 57.1%vs. prior month
$869.4K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
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Best Aestura Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing aestura brand in July 2026, moving 190,000 units across 4 ASINs for 57.6% of Top 10 volume. Dr.Althea follows with 50,000 units (15.2%), ahead of Abib on 30,000 units (9.1%).
With 7 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.00 to $27.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
4 ASINs in Top 10
57.6%
Units
190K
Revenue
$4.3M
Avg. price
$23.88
B0DG1DQ2S7
$22.00·★4.5·6.2K revsAnua Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70KB0FVT77ZLL
$21.00·★4.5·5.8K revsANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
Units sold50KB0DWFLY18Y
$24.00·★4.6·5K revsANUA PDRN Hyaluronic Acid 100 Moisturizing Cream, 2.02 fl oz | Lightweight, Non-Greasy Hydrating Face Moisturizer with Salmon DNA for Glass Skin, Korean Skincare
Units sold40KB0GKFD9ZQW
$28.50·★4.4·1.1K revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
Dr.Althea
1 ASIN in Top 10
15.2%
Units
50K
Revenue
$1.3M
Avg. price
$27.00
B0FKGJYFC8
$27.00·★4.6·21.1K revsDr.Althea 345 Relief Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | PDRN & Hyaluronic Acid for Instant Hydration, Blemish, Post-Acne Vegan Face Moisturizer with Centella, Non-comedogenic
Units sold50K
Abib
1 ASIN in Top 10
9.1%
Units
30K
Revenue
$454.8K
Avg. price
$19.00
B0C45CK57M
$19.00·★4.6·4.1K revsAbib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
Units sold30K
Trending Aestura Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CBT1S4SJ leads positive momentum with ▲ 33.3% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBT1S4SJ
Tower 28 SOS Recovery Hydrating Face Cream for Sensitive Skin (1.86 oz) | Skin Barrier Repair Face Moisturizer with Hyaluronic Acid & Ceramides, Helps Reduce Redness & Skin Texture, Non-Comedogenic
Price
$24.00
Rating
4.5
Reviews
489
Latest month sales
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