Face Scrub Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Face Scrub sales on Amazon US totaled 949,000 units in July 2026 (▼ 16.9% vs. the prior month), generating an estimated $15,949,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.4% of unit volume and 73.4% of revenue, while a typical listing is priced at $16.12. The keyword itself pulled 68,055 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the face scrub Top 50 moved 11,469,350 units and $193,590,141 in cumulative sales — an average of 955,779 units and $16,132,512 per month. Monthly throughput topped out at 1,142,400 units in June 2026 and dipped to 705,400 in May 2026, leaving the latest reading 5.9% higher than August 2025.
Face Scrub Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
949K
▼ 16.9% MoM
Monthly Revenue 2026/07
$15.9M
▼ 20.2% MoM
Top 10 Market Share 2026/07
67.4%
Face Scrub Market Share & Sales Concentration on Amazon US — July 2026
The most-sold face scrub listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 10.5% of every unit tracked in this report.
The Top 10 ASINs account for 640,000 units and $11,709,100 in July 2026 — 67.4% of unit volume and 73.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Face Scrub' on Amazon
July 2026
Is 67.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B071914GGL
The Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
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Best Face Scrub Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing face scrub brand in July 2026, moving 100,000 units across 1 ASIN for 15.6% of Top 10 volume. The Ordinary follows with 100,000 units (15.6%), ahead of medicube on 100,000 units (15.6%).
Volume is spread across 8 brands, with the top three holding 46.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $18.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
15.6%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
The Ordinary
1 ASIN in Top 10
15.6%
Units
100K
Revenue
$1.4M
Avg. price
$13.50
B071914GGL
$13.50·★4.7·60.9K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold100K
medicube
1 ASIN in Top 10
15.6%
Units
100K
Revenue
$1.8M
Avg. price
$18.90
B09V7Z4TJG
$18.90·★4.6·30.2K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Trending Face Scrub Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07C5SS6YD booked 40K units at $15.00, with ▲ 100.0% MoM change. On the growth side, B07SY2XJZ3 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07C5SS6YD
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
Price
$15.00
Rating
4.5
Reviews
116.3K
Latest month sales
B00LO1DNXU
La Roche-Posay Effaclar Medicated Acne Face Wash with 2% Salicylic Acid | 2% salicylic acid cleanser with LHA and glycerin. Oil free foaming face wash helps clear acne and target excess oil.
Price
$14.99
Rating
4.6
Reviews
19.5K
Latest month sales
B07SY2XJZ3
Amazon Essentials Exfoliating Apricot Face Scrub, Facial Cleanser, 6 Fluid Ounce
Unlock to view ASIN details and product titles
Price
$4.32
Rating
4.4
Reviews
9.5K
Latest month sales
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