Active Enzyme Laundry Booster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Active Enzyme Laundry Booster sales on Amazon US totaled 955,000 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $12,453,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 58.1% of revenue, while a typical listing is priced at $16.83. The keyword itself pulled 42,276 Amazon queries over the same period (▲ 79.4% MoM).
Zooming out to the 12-month window ending July 2026, the active enzyme laundry booster Top 50 moved 9,128,650 units and $122,769,558 in cumulative sales — an average of 760,721 units and $10,230,796 per month. Monthly throughput topped out at 1,089,500 units in June 2026 and dipped to 517,100 in May 2026, leaving the latest reading 35.9% higher than August 2025.
Active Enzyme Laundry Booster Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
955K
▼ 12.3% MoM
Monthly Revenue 2026/07
$12.5M
▼ 18.5% MoM
Top 10 Market Share 2026/07
62.8%
Active Enzyme Laundry Booster Market Share & Sales Concentration on Amazon US — July 2026
The most-sold active enzyme laundry booster listing on Amazon US in July 2026 is ASIN B000VDX2SS (Brand: SHOUT), which sold 100,000 units at $3.48 apiece — equal to 10.5% of every unit tracked in this report.
The Top 10 ASINs account for 600,000 units and $7,234,300 in July 2026 — 62.8% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Active Enzyme Laundry Booster' on Amazon
July 2026
Is 62.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000VDX2SS
SHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
100K
▲ 25.0%vs. prior month
$335K
latest month
12-month trend
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B08DVFZTTG
Washing Machine Cleaner Descaler 24 Pack - Deep Cleaning Tablets For HE Front Loader & Top Load Washer, Septic Safe Eco-Friendly Deodorizer, Clean Inside Drum and Laundry Tub Seal - 12 Month Supply
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
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Best Active Enzyme Laundry Booster Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ACTIVE is the best-performing active enzyme laundry booster brand in July 2026, moving 140,000 units across 3 ASINs for 23.3% of Top 10 volume. SHOUT follows with 130,000 units (21.7%), ahead of OxiClean on 100,000 units (16.7%).
With 7 brands splitting the Top 10 and 61.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.73 to $22.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ACTIVE
3 ASINs in Top 10
23.3%
Units
140K
Revenue
$2.9M
Avg. price
$22.28
B08DVFZTTG
$20.95·★4.6·150.1K revsWashing Machine Cleaner Descaler 24 Pack - Deep Cleaning Tablets For HE Front Loader & Top Load Washer, Septic Safe Eco-Friendly Deodorizer, Clean Inside Drum and Laundry Tub Seal - 12 Month Supply
Units sold60KB0CJH9DRM6
$19.95·★4.5·7.6K revsEnzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
Units sold50KB0FK7K482H
$25.95·★4.6·3.8K revsACTIVE Washing Machine Cleaner for Pet Owners Enzymatic Deep Clean Descaler for Cat & Dog Hair, Urine, Odor, Residue, 24 Septic-Safe Tablets for Top Load, Front Loader, HE Washer Tub - 1 Year Supply
Units sold30K
SHOUT
2 ASINs in Top 10
21.7%
Units
130K
Revenue
$514.4K
Avg. price
$4.73
B000VDX2SS
$3.48·★4.7·19.3K revsSHOUT Triple-Acting Active Enzyme Laundry Stain Remover Spray, 22oz | Clings, Penetrates & Lifts 100+ Types of Everyday Stains, Fast 5-Minute Action, Pre-Treat Before Wash, Color Safe Formula
Units sold100KB000VDYYSK
$5.98·★4.8·16K revsSHOUT Triple Acting Laundry Stain Remover Spray Refill, 60oz, (1-Pack)
Units sold30K
OxiClean
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$1M
Avg. price
$11.78
B01BUNHFAS
$11.78·★4.8·47.9K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Trending Active Enzyme Laundry Booster Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VDYYSK booked 30K units at $5.98, with ▲ 0.0% MoM change. On the growth side, B0FLMBDSSH leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0DSR37SXN close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VDYYSK
SHOUT Triple Acting Laundry Stain Remover Spray Refill, 60oz, (1-Pack)
Price
$5.98
Rating
4.8
Reviews
16K
Latest month sales
B0FLMBDSSH
Tide Ultra Sport Liquid Laundry Detergent, 92 fl oz, 65 Loads, Laundry Detergent Liquid with Advanced Sweat plus Stain Fighters
Price
$15.99
Rating
4.9
Reviews
1K
Latest month sales
B0DSR37SXN
Arm & Hammer Deep Clean Odor Formula Liquid Laundry Detergent | Radiant Burst Scent, 150 Fl Oz, 100 Loads
Unlock to view ASIN details and product titles
Price
$14.37
Rating
4.7
Reviews
2.5K
Latest month sales
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