40oz Tumbler With Handle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
40oz Tumbler With Handle sales on Amazon US totaled 66,550 units in July 2026 (▼ 29.1% vs. the prior month), generating an estimated $2,118,184 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 59.3% of revenue, while a typical listing is priced at $29.14. The keyword itself pulled 16,724 Amazon queries over the same period (▲ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the 40oz tumbler with handle Top 50 moved 715,150 units and $24,752,930 in cumulative sales — an average of 59,596 units and $2,062,744 per month. Monthly throughput topped out at 104,700 units in December 2025 and dipped to 36,450 in May 2026, leaving the latest reading 23.8% higher than August 2025.
40oz Tumbler With Handle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
66.5K
▼ 29.1% MoM
Monthly Revenue 2026/07
$2.1M
▼ 29.4% MoM
Top 10 Market Share 2026/07
57.1%
40oz Tumbler With Handle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 40oz tumbler with handle listing on Amazon US in July 2026 is ASIN B0CQVWT2NH (Brand: HydroJug), which sold 10,000 units at $31.99 apiece — equal to 15.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $1,255,710 in July 2026 — 57.1% of unit volume and 59.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '40oz Tumbler With Handle' on Amazon
July 2026









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Top 5 Volume Share breakdown

B0CQVWT2NH
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
10K
▲ 0.0%vs. prior month
$339.9K
latest month
12-month trend

B0CQVWW5QK
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
6K
▼ 25.0%vs. prior month
$203.9K
latest month
12-month trend

B0C768WC78
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Sage | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
4K
▼ 33.3%vs. prior month
$136.7K
latest month
12-month trend

B0CRMP3RQT
STANLEY Quencher H2.0 Flow State Tumbler, 40 oz, Peony | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
4K
▲ 0.0%vs. prior month
$146.2K
latest month
12-month trend

B0CRMSW943
HydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Black | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
3K
▼ 57.1%vs. prior month
$120K
latest month
12-month trend

B0D76368QD
40 oz Tumbler with Handle,Tumbler with Lid and Straw,Double Wall Insulated Cup Stainless Steel Travel Mug(Cold for 34 Hours),Water Bottle for Iced Tea,Coffee,Cold Beverages(Purple)
3K
▼ 25.0%vs. prior month
$37.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 40oz Tumbler With Handle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HydroJug is the best-performing 40oz tumbler with handle brand in July 2026, moving 23,000 units across 4 ASINs for 60.5% of Top 10 volume. STANLEY follows with 6,000 units (15.8%), ahead of Owala on 4,000 units (10.5%).
With 5 brands splitting the Top 10 and 86.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $33.99 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HydroJug
4 ASINs in Top 10
60.5%
Units
23K
Revenue
$800.5K
Avg. price
$33.99

B0CQVWT2NH
$31.99·★4.6·18.1K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold10K
B0CQVWW5QK
$31.99·★4.6·18.1K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Cream | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold6K
B0C768WC78
$31.99·★4.6·18.2K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Sage | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold4K
B0CRMSW943
$39.99·★4.6·18.2K revsHydroJug Traveler 40oz, Insulated Tumbler with Handle & Straw, Black | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
Units sold3K
STANLEY
2 ASINs in Top 10
15.8%
Units
6K
Revenue
$206.2K
Avg. price
$37.50

B0CRMP3RQT
$45.00·★4.7·204.2K revsSTANLEY Quencher H2.0 Flow State Tumbler, 40 oz, Peony | Handle and Straw | 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free
Units sold4K
B0H1YJM5W8
$30.00·★4.7·20K revsSTANLEY Quencher ProTour Flipstraw Tumbler, 30 oz, Sorbet Garden | Built-In Straw & Handle | Cupholder Compatible for Travel | Leakproof Insulated Stainless Steel Cup | BPA-Free
Units sold2K
Owala
2 ASINs in Top 10
10.5%
Units
4K
Revenue
$174.7K
Avg. price
$44.99

B0FFTMMN7S
$44.99·★4.6·11.4K revsOwala FreeSip Sway Insulated Stainless Steel Water Bottle with Two-Way Spout, Built-In Straw and Bucket Handle, Made for Travel, School, and Sports, BPA Free, Leak Proof, 40 oz, Putting Green
Units sold2K
B0FK18X6Y1
$44.99·★4.6·5.5K revsOwala FreeSip Tumbler Stainless Steel Water Bottle 40 oz Black Cherry | Triple-Layer Insulation | Leak-Proof Lid with Push-Button | Double Threaded Lid for Left and Right-Handed Drinking
Units sold2K
Trending 40oz Tumbler With Handle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FK18X6Y1 booked 2K units at $44.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0FK18X6Y1
Owala FreeSip Tumbler Stainless Steel Water Bottle 40 oz Black Cherry | Triple-Layer Insulation | Leak-Proof Lid with Push-Button | Double Threaded Lid for Left and Right-Handed Drinking
Price
$44.99
Rating
4.6
Reviews
5.5K
Latest month sales

B0H1YJM5W8
STANLEY Quencher ProTour Flipstraw Tumbler, 30 oz, Sorbet Garden | Built-In Straw & Handle | Cupholder Compatible for Travel | Leakproof Insulated Stainless Steel Cup | BPA-Free
Price
$30.00
Rating
4.7
Reviews
20K
Latest month sales

B09LM1P132
CIVAGO 40 oz Insulated Stainless Steel Water Bottle With Straw and 3 Lids | Large Metal Sports Water Jug, Leakproof Reusable Wide Mouth Thermal Flask Cup with Silicone Boot, BPA-Free, Midnight Black
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.6
Reviews
11.9K
Latest month sales
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