Cutlery Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cutlery Set sales on Amazon US totaled 235,900 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $5,249,073 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 43.2% of revenue, while a typical listing is priced at $32.99. The keyword itself pulled 42,021 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the cutlery set Top 50 moved 2,361,000 units and $56,505,267 in cumulative sales — an average of 196,750 units and $4,708,772 per month. Monthly throughput topped out at 262,600 units in June 2026 and dipped to 126,100 in May 2026, leaving the latest reading 33.4% higher than August 2025.
Cutlery Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
235.9K
▼ 10.2% MoM
Monthly Revenue 2026/07
$5.2M
▼ 19.6% MoM
Top 10 Market Share 2026/07
59.3%
Cutlery Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cutlery set listing on Amazon US in July 2026 is ASIN B0CLH1VCLC (Brand: Amazon Basics), which sold 60,000 units at $12.05 apiece — equal to 25.4% of every unit tracked in this report and 6.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,269,310 in July 2026 — 59.3% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cutlery Set' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0CGV18G25
Quatish Travel Utensils with Case, Quatish Portable Silverware Set for Work, Stainless Steel Reusable Travel Cutlery Set, Fork and Spoon Set for Camping, Picnic, Gadgets, Lunch Box for Men, Black
9K
▼ 10.0%vs. prior month
$71.2K
latest month
12-month trend
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
9K
▲ 50.0%vs. prior month
$125.9K
latest month
12-month trend
B0FHZ79X4X
Amazon Basics Disposable Everyday White Forks & Spoons, 100 Count
9K
▲ 80.0%vs. prior month
$60.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cutlery Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing cutlery set brand in July 2026, moving 69,000 units across 2 ASINs for 49.3% of Top 10 volume. Astercook follows with 18,000 units (12.9%), ahead of STILLOYE on 10,000 units (7.1%).
With 8 brands splitting the Top 10 and 69.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.02 to $37.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
49.3%
Units
69K
Revenue
$586.9K
Avg. price
$9.02
B0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60KB0FHZ79X4X
$5.99·★4.8·269 revsAmazon Basics Disposable Everyday White Forks & Spoons, 100 Count
Units sold9K
Astercook
2 ASINs in Top 10
12.9%
Units
18K
Revenue
$570.8K
Avg. price
$32.44
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0F23QPVVG
$24.99·★4.6·1.7K revsAstercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
Units sold8K
STILLOYE
1 ASIN in Top 10
7.1%
Units
10K
Revenue
$370.7K
Avg. price
$37.97
B08B39ZH5M
$37.97·★4.7·6.9K revsSilverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
Units sold10K
Trending Cutlery Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DKTX3H1H booked 9K units at $13.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
Price
$13.99
Rating
4.5
Reviews
2.6K
Latest month sales
B0FHZ79X4X
Amazon Basics Disposable Everyday White Forks & Spoons, 100 Count
Price
$5.99
Rating
4.8
Reviews
269
Latest month sales
B0F23QPVVG
Astercook 39 PCS Kitchen Utensils Set, Silicone Cooking Utensil Sets with Wooden Handle, 446°F Heat Resistant Food Grade Spatula Set, BPA Free Kitchen Gadgets Tools Set & Spoons for Nonstick Cookware
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.6
Reviews
1.7K
Latest month sales
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