Serving Platter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Serving Platter sales on Amazon US totaled 62,100 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $1,376,892 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 50.7% of revenue, while a typical listing is priced at $25.11. The keyword itself pulled 20,432 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the serving platter Top 50 moved 617,900 units and $14,227,756 in cumulative sales — an average of 51,492 units and $1,185,646 per month. Monthly throughput topped out at 87,550 units in December 2025 and dipped to 32,700 in January 2026, leaving the latest reading 61.3% higher than August 2025.
Serving Platter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
62.1K
▼ 20.0% MoM
Monthly Revenue 2026/07
$1.4M
▼ 23.7% MoM
Top 10 Market Share 2026/07
56.4%
Serving Platter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold serving platter listing on Amazon US in July 2026 is ASIN B0D2P1HSCV (Brand: ROYAL CRAFT WOOD), which sold 10,000 units at $29.99 apiece — equal to 16.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $698,690 in July 2026 — 56.4% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Serving Platter' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D2P1HSCV
ROYAL CRAFT WOOD Wooden Cutting Boards for Kitchen Appliances - Non Toxic Bamboo Wood Cutting Board Set with Deep Juice Groove, Side Handles, Charcuterie & Butcher Block for Meat, Meal Prep & Serving
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B07LGBSJW4
Jasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug
6K
▼ 14.3%vs. prior month
$101.4K
latest month
12-month trend
B09J4VQQBL
6PCS Ice Tongs Mini Sugar Tongs 4.25Inch Stainless Steel Kitchen Utensils Set,Small Serving Tong and Tiny Kitchen Tong for Appetizers,Tea Party, Coffee Bar, Desserts by Sunenlyst (Silver)
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B0FQ9TBZ8Y
Mwellewm Plastic Serving Utensils Set, Disposable Tongs Spoons for Buffet | 10Inch Heavy Duty, BPA free,18Pc Party Catering Supplies Buffet Display Utensils for Restaurant, Wedding, Banquet, Food,Black
3K
▲ 50.0%vs. prior month
$45K
latest month
12-month trend
B0CCP3YXNJ
WOWBOX 4-Pack Reusable Plastic Serving Trays for Snacks, Fruit and Parties | Kitchen Pantry Organization, Grilling Prep, Food Presentation, Everyday Dining, Holiday Hosting and Outdoor Entertaining
3K
▲ 0.0%vs. prior month
$34.3K
latest month
12-month trend
B0FM2DZ37N
Lifewit 4 Pcs Serving Tray for Party, Reusable Plastic Food Serving Platter | BPA-Free White Trays for Desserts, Snacks, Fruit, Appetizers & Charcuterie, Catering Dish for Buffet Display & Party Supplies
3K
▲ 50.0%vs. prior month
$35K
latest month
12-month trend
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Best Serving Platter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ROYAL CRAFT WOOD is the best-performing serving platter brand in July 2026, moving 10,000 units across 1 ASIN for 28.6% of Top 10 volume. Jasonwell follows with 6,000 units (17.1%), ahead of Sunenlyst on 4,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ROYAL CRAFT WOOD
1 ASIN in Top 10
28.6%
Units
10K
Revenue
$299.7K
Avg. price
$29.99
B0D2P1HSCV
$29.99·★4.5·54.1K revsROYAL CRAFT WOOD Wooden Cutting Boards for Kitchen Appliances - Non Toxic Bamboo Wood Cutting Board Set with Deep Juice Groove, Side Handles, Charcuterie & Butcher Block for Meat, Meal Prep & Serving
Units sold10K
Jasonwell
1 ASIN in Top 10
17.1%
Units
6K
Revenue
$101.4K
Avg. price
$16.99
B07LGBSJW4
$16.99·★4.5·8.1K revsJasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug
Units sold6K
Sunenlyst
1 ASIN in Top 10
11.4%
Units
4K
Revenue
$24K
Avg. price
$5.99
B09J4VQQBL
$5.99·★4.6·3.4K revs6PCS Ice Tongs Mini Sugar Tongs 4.25Inch Stainless Steel Kitchen Utensils Set,Small Serving Tong and Tiny Kitchen Tong for Appetizers,Tea Party, Coffee Bar, Desserts by Sunenlyst (Silver)
Units sold4K
Trending Serving Platter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F6Y7TQ4H leads positive momentum with ▲ 60.0% MoM growth on 800 units, with B0FQ9TBZ8Y close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F6Y7TQ4H
Fibogollo Acacia Wood Serving Tray with Metal Handles,15x10in Ottoman Decorative Trays Platter for Coffee Table,Living Room,Bar,Party(Medium)
Price
$16.99
Rating
4.4
Reviews
225
Latest month sales
B0FQ9TBZ8Y
Mwellewm Plastic Serving Utensils Set, Disposable Tongs Spoons for Buffet | 10Inch Heavy Duty, BPA free,18Pc Party Catering Supplies Buffet Display Utensils for Restaurant, Wedding, Banquet, Food,Black
Price
$14.99
Rating
4.8
Reviews
248
Latest month sales
B0FM2DZ37N
Lifewit 4 Pcs Serving Tray for Party, Reusable Plastic Food Serving Platter | BPA-Free White Trays for Desserts, Snacks, Fruit, Appetizers & Charcuterie, Catering Dish for Buffet Display & Party Supplies
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.3
Reviews
2.4K
Latest month sales
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