22 Cal Pellets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
22 Cal Pellets sales on Amazon US totaled 19,800 units in July 2026 (▲ 9.7% vs. the prior month), generating an estimated $280,570 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 53.8% of revenue, while a typical listing is priced at $15.16. The keyword itself pulled 18,035 Amazon queries over the same period (▼ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the 22 cal pellets Top 50 moved 173,400 units and $2,658,804 in cumulative sales — an average of 14,450 units and $221,567 per month. Monthly throughput topped out at 19,800 units in July 2026 and dipped to 10,650 in February 2026, leaving the latest reading 39.9% higher than August 2025.
22 Cal Pellets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
19.8K
▲ 9.7% MoM
Monthly Revenue 2026/07
$280.6K
▲ 1.0% MoM
Top 10 Market Share 2026/07
58.1%
22 Cal Pellets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 22 cal pellets listing on Amazon US in July 2026 is ASIN B0024XEXDQ (Brand: Gamo), which sold 4,000 units at $7.97 apiece — equal to 20.2% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,500 units and $151,028 in July 2026 — 58.1% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '22 Cal Pellets' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0024XEXDQ
Gamo Red Fire .177 Caliber Pointed Pellets with Polymer Tip - 150 Count Tin - Red/Lead
4K
▲ 400.0%vs. prior month
$31.9K
latest month
12-month trend
B01APG0YG8
Gamo Red Fire .22 Cal Polymer Tip Hunting Pellets - 15.59 Grain - 125 Count | Fast Expansion Design - Small Game And Pest Control - Polymer Tip Pellet
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0DZDDDBYT
Harpex Pointed Arrowhead .22 Cal Airgun Pellets, 20.1 Grain, 200-Count | High Penetration Lead, Ideal for Target Shooting, Legal Hunting & Small Game, Aquiles Line, 12.2mm Length, 5.5mm Diameter
1K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B09ZY5DTQZ
BB Gun Shooting Target, .22 .177 Caliber for Pellet Airsoft Rimfire | Auto-Resetting Target, Perfect for Outdoors, bb gun targets for backyard
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B07NDBW172
Gamo Air Rifle Pellet Combo Pack .177 or .22 | Assorted Pellet Shapes Inside - Great Mix For Target And Hunting - Precision Weight Graded Sets
800
▼ 20.0%vs. prior month
$16K
latest month
12-month trend
B0DSLT2GLZ
Harpex Pointed Arrowhead .22 Cal Airgun Pellets, 20.1 Grain, 200-Count | High Penetration Lead, Ideal for Target Shooting, Legal Hunting & Small Game, Aquiles Line, 12.2mm Length, 5.5mm Diameter
800
▲ 100.0%vs. prior month
$8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 22 Cal Pellets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gamo is the best-performing 22 cal pellets brand in July 2026, moving 7,300 units across 5 ASINs for 63.5% of Top 10 volume. HARPEX follows with 2,500 units (21.7%), ahead of KNINE OUTDOORS on 1,000 units (8.7%).
With 4 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gamo
5 ASINs in Top 10
63.5%
Units
7.3K
Revenue
$89K
Avg. price
$15.38
B0024XEXDQ
$7.97·★4.7·6.4K revsGamo Red Fire .177 Caliber Pointed Pellets with Polymer Tip - 150 Count Tin - Red/Lead
Units sold4KB01APG0YG8
$9.99·★4.7·3.7K revsGamo Red Fire .22 Cal Polymer Tip Hunting Pellets - 15.59 Grain - 125 Count | Fast Expansion Design - Small Game And Pest Control - Polymer Tip Pellet
Units sold1KB07NDBW172
$17.99·★4.7·2.7K revsGamo Air Rifle Pellet Combo Pack .177 or .22 | Assorted Pellet Shapes Inside - Great Mix For Target And Hunting - Precision Weight Graded Sets
Units sold800B07MTG285Q
$24.99·★4.7·3.1K revsGamo Air Rifle Pellet Combo Pack .177 or .22 | Assorted Pellet Shapes Inside - Great Mix For Target And Hunting - Precision Weight Graded Sets
Units sold800B0BRBD3Y93
$15.98·★4.7·898 revsGamo Swarm 10X GEN3i Magazine - .22 Cal - 10‑Round | 10‑Shot Magazine – Smooth Indexing – Gen3I Swarm Compatible
Units sold700
HARPEX
3 ASINs in Top 10
21.7%
Units
2.5K
Revenue
$31.6K
Avg. price
$11.99
B0DZDDDBYT
$17.99·★4.2·729 revsHarpex Pointed Arrowhead .22 Cal Airgun Pellets, 20.1 Grain, 200-Count | High Penetration Lead, Ideal for Target Shooting, Legal Hunting & Small Game, Aquiles Line, 12.2mm Length, 5.5mm Diameter
Units sold1KB0DSLT2GLZ
$9.99·★4.2·729 revsHarpex Pointed Arrowhead .22 Cal Airgun Pellets, 20.1 Grain, 200-Count | High Penetration Lead, Ideal for Target Shooting, Legal Hunting & Small Game, Aquiles Line, 12.2mm Length, 5.5mm Diameter
Units sold800B0GH2RRN27
$7.99·★4.4·116 revsHarpex Fenix Premium .22 Caliber | .25 Caliber Airgun Pellets – Lightweight Precision Lead – High Accuracy for Target Shooting & Small Game – Consistent Performance
Units sold700
KNINE OUTDOORS
1 ASIN in Top 10
8.7%
Units
1K
Revenue
$20K
Avg. price
$19.97
B09ZY5DTQZ
$19.97·★4.2·1.3K revsBB Gun Shooting Target, .22 .177 Caliber for Pellet Airsoft Rimfire | Auto-Resetting Target, Perfect for Outdoors, bb gun targets for backyard
Units sold1K
Trending 22 Cal Pellets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DSLT2GLZ booked 800 units at $9.99, with ▲ 100.0% MoM change. On the growth side, B0024XEXDQ leads positive momentum with ▲ 400.0% MoM growth on 4K units, with B07JQQZMKC close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DSLT2GLZ
Harpex Pointed Arrowhead .22 Cal Airgun Pellets, 20.1 Grain, 200-Count | High Penetration Lead, Ideal for Target Shooting, Legal Hunting & Small Game, Aquiles Line, 12.2mm Length, 5.5mm Diameter
Price
$9.99
Rating
4.2
Reviews
729
Latest month sales
B0024XEXDQ
Gamo Red Fire .177 Caliber Pointed Pellets with Polymer Tip - 150 Count Tin - Red/Lead
Price
$7.97
Rating
4.7
Reviews
6.4K
Latest month sales
B07JQQZMKC
JSB Diabolo Exact Jumbo Heavy .22 Cal, 18.13 gr.- 250 Ct.
Unlock to view ASIN details and product titles
Price
$22.19
Rating
4.5
Reviews
473
Latest month sales
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