Sig Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sig sales on Amazon US totaled 6,450 units in July 2026 (▲ 4.9% vs. the prior month), generating an estimated $942,994 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.4% of unit volume and 63.0% of revenue, while a typical listing is priced at $364.31. The keyword itself pulled 30,998 Amazon queries over the same period (▲ 34.1% MoM).
Zooming out to the 12-month window ending July 2026, the sig Top 50 moved 81,950 units and $10,815,359 in cumulative sales — an average of 6,829 units and $901,280 per month. Monthly throughput topped out at 8,100 units in December 2025 and dipped to 3,850 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Sig Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.5K
▲ 4.9% MoM
Monthly Revenue 2026/07
$943K
▼ 0.4% MoM
Top 10 Market Share 2026/07
74.4%
Sig Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sig listing on Amazon US in July 2026 is ASIN B097QBVV3H (Brand: Speed Beez), which sold 1,000 units at $29.95 apiece — equal to 15.5% of every unit tracked in this report.
The Top 10 ASINs account for 4,800 units and $593,724 in July 2026 — 74.4% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sig' on Amazon
July 2026
Is 74.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B097QBVV3H
Speed Beez® Lever Loader Compatible with Sig Sauer® P365® 9mm Magazine Loader (Does NOT Work with P365® 380!)
1K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B0DBVFXKLJ
Sig Sauer ROMEO5 GEN I & GEN II 1x20mm 2 MOA Dot Sight | Compact Durable IPX-7 Waterproof Shooting Rifle Sight with Parallax-Free Optical Design & 12 Illumination Settings
1K
▲ 11.1%vs. prior month
$123.8K
latest month
12-month trend
B01C95I8N4
Sig Sauer ROMEO5 GEN I & GEN II 1x20mm 2 MOA Dot Sight | Compact Durable IPX-7 Waterproof Shooting Rifle Sight with Parallax-Free Optical Design & 12 Illumination Settings
700
▼ 12.5%vs. prior month
$101.5K
latest month
12-month trend
B09RNFZTB5
Sig Sauer Tango-MSR LPVO 1-6x24mm Waterproof Fogproof Hunting Riflescope | Second Focal Plane/SFP/F2, Includes Alpha-MSR 1-Piece Aluminum Cantilever Mount & Flip-Back Lens Covers
400
▲ 33.3%vs. prior month
$97.5K
latest month
12-month trend
B0DBVFM3JK
Sig Sauer ROMEO5 GEN I & GEN II 1x20mm 2 MOA Dot Sight | Compact Durable IPX-7 Waterproof Shooting Rifle Sight with Parallax-Free Optical Design & 12 Illumination Settings
400
▼ 33.3%vs. prior month
$53.8K
latest month
12-month trend
B07VMNKR7Z
Sig Sauer P365 4.5mm Steel BB Cal. CO2-Powered Semi-Automatic Air Pistol | 20rd BB Magazine & Green High Visibility 3-Dot Fixed Sights Included
300
▲ 50.0%vs. prior month
$23.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sig Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sig Sauer is the best-performing sig brand in July 2026, moving 3,500 units across 8 ASINs for 72.9% of Top 10 volume. Speed Beez follows with 1,000 units (20.8%), ahead of TekMat on 300 units (6.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.95 to $174.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sig Sauer
8 ASINs in Top 10
72.9%
Units
3.5K
Revenue
$561.3K
Avg. price
$174.67
B0DBVFXKLJ
$119.99·★4.5·267 revsSig Sauer ROMEO5 GEN I & GEN II 1x20mm 2 MOA Dot Sight | Compact Durable IPX-7 Waterproof Shooting Rifle Sight with Parallax-Free Optical Design & 12 Illumination Settings
Units sold1KB01C95I8N4
$144.99·★4.7·13.9K revsSig Sauer ROMEO5 GEN I & GEN II 1x20mm 2 MOA Dot Sight | Compact Durable IPX-7 Waterproof Shooting Rifle Sight with Parallax-Free Optical Design & 12 Illumination Settings
Units sold700B09RNFZTB5
$238.73·★4.7·633 revsSig Sauer Tango-MSR LPVO 1-6x24mm Waterproof Fogproof Hunting Riflescope | Second Focal Plane/SFP/F2, Includes Alpha-MSR 1-Piece Aluminum Cantilever Mount & Flip-Back Lens Covers
Units sold400B0DBVFM3JK
$129.99·★4.5·155 revsSig Sauer ROMEO5 GEN I & GEN II 1x20mm 2 MOA Dot Sight | Compact Durable IPX-7 Waterproof Shooting Rifle Sight with Parallax-Free Optical Design & 12 Illumination Settings
Units sold400B07VMNKR7Z
$78.95·★3.9·2.2K revsSig Sauer P365 4.5mm Steel BB Cal. CO2-Powered Semi-Automatic Air Pistol | 20rd BB Magazine & Green High Visibility 3-Dot Fixed Sights Included
Units sold300B0FH52BYR1
$233.94·★4.4·64 revsSig Sauer Tango-MSR LPVO 1-6x24mm Waterproof Fogproof Hunting Riflescope | Second Focal Plane/SFP/F2, Includes Alpha-MSR 1-Piece Aluminum Cantilever Mount & Flip-Back Lens Covers
Units sold300B0CGXNCSKJ
$257.77·★4.7·232 revsSig Sauer Tango-MSR LPVO 1-6x24mm Waterproof Fogproof Hunting Riflescope | Second Focal Plane/SFP/F2, Includes Alpha-MSR 1-Piece Aluminum Cantilever Mount & Flip-Back Lens Covers
Units sold200B08N5K9LJZ
$192.99·★4.7·896 revsSIG SAUER Juliet3-Micro 3x22mm Magnifier | Ultra-Compact Design, Push-Button Mount, Spacers Included, Waterproof & Fogproof Construction
Units sold200
Speed Beez
1 ASIN in Top 10
20.8%
Units
1K
Revenue
$29.9K
Avg. price
$29.95
B097QBVV3H
$29.95·★4.7·2.8K revsSpeed Beez® Lever Loader Compatible with Sig Sauer® P365® 9mm Magazine Loader (Does NOT Work with P365® 380!)
Units sold1K
TekMat
1 ASIN in Top 10
6.3%
Units
300
Revenue
$2.5K
Avg. price
$8.95
B07S3Y13FV
$8.95·★4.8·3.3K revsTekMat Cleaning Mat for use with Sig Sauer P365, Black (TEK-17-SIGP365)
Units sold300
Trending Sig Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08TRR3FBY leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07VMNKR7Z close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08TRR3FBY
Sig Sauer Buckmasters 1500 6x22mm Rangefinder Monocular | Red LED Waterproof Hunting Laser Device
Price
$124.95
Rating
4.6
Reviews
493
Latest month sales
B07VMNKR7Z
Sig Sauer P365 4.5mm Steel BB Cal. CO2-Powered Semi-Automatic Air Pistol | 20rd BB Magazine & Green High Visibility 3-Dot Fixed Sights Included
Price
$78.95
Rating
3.9
Reviews
2.2K
Latest month sales
B0FH52BYR1
Sig Sauer Tango-MSR LPVO 1-6x24mm Waterproof Fogproof Hunting Riflescope | Second Focal Plane/SFP/F2, Includes Alpha-MSR 1-Piece Aluminum Cantilever Mount & Flip-Back Lens Covers
Unlock to view ASIN details and product titles
Price
$233.94
Rating
4.4
Reviews
64
Latest month sales
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