Eotech Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eotech sales on Amazon US totaled 17,200 units in July 2026 (▼ 36.3% vs. the prior month), generating an estimated $2,042,814 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.6% of unit volume and 63.1% of revenue, while a typical listing is priced at $310.93. The keyword itself pulled 24,354 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the eotech Top 50 moved 242,150 units and $31,939,967 in cumulative sales — an average of 20,179 units and $2,661,664 per month. Monthly throughput topped out at 34,300 units in December 2025 and dipped to 8,000 in May 2026, leaving the latest reading 34.9% higher than August 2025.
Eotech Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.2K
▼ 36.3% MoM
Monthly Revenue 2026/07
$2M
▼ 25.1% MoM
Top 10 Market Share 2026/07
82.6%
Eotech Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eotech listing on Amazon US in July 2026 is ASIN B0FGJ3G6V8 (Brand: OLIGHT), which sold 4,000 units at $129.99 apiece — equal to 23.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 14,200 units and $1,288,617 in July 2026 — 82.6% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eotech' on Amazon
July 2026
Is 82.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0FGJ3G6V8
OLIGHT ArkPro Ultra Rechargeable Flat EDC Flashlight,1700Lumens,Olive Green | Green Beam, UV Light, White LED, OAL, Pocket Flashlight, USB-C Magnetic, Work Light, Bright for Camping, Emergency, Outdoors
4K
▼ 20.0%vs. prior month
$520K
latest month
12-month trend
B01N0WEFQ8
Walker's Razor Slim Electronic Muff
3K
▼ 70.0%vs. prior month
$112.5K
latest month
12-month trend
B0DRT2PDFP
Visiofire Fiber Optic Iron Sights for Picatinny Rail | Flip Up Front and Rear Backup Sights with Red Green Dots | Tool-Free Ajustable Rear Flip Up Sights | Pop Up Fiber Optic Sights Rapid Transition
2K
▲ 0.0%vs. prior month
$64K
latest month
12-month trend
B0794Z2HL9
MidTen 2MOA Red Dot Sight 1x25mm Reflex Sight Waterproof & Shockproof & Fog-Proof Red Dot Scope with 1 inch Riser Mount
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B08G6NR7RR
HOLOSUN 407C/507C-X2 Series, 2 MOA Dot, 32 MOA Circle Dot Options, 7075 Aluminum, Open, Solar, Shake Awake, RMR Footprint (Red, Green Reticle) (Black, Burnt Bronze)
1K
▲ 0.0%vs. prior month
$186K
latest month
12-month trend
B0F9W41DQ6
Osight SE Enclosed Red/Green Dot, 2 & 32 MOA Multi-Reticle or 6 MOA Dot | RMSc Footprint, Side-Load Battery, Motion Sensor, Aspherical Lens, Compact Enclosed Design for Concealed Carry
800
▼ 60.0%vs. prior month
$160K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eotech Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLIGHT is the best-performing eotech brand in July 2026, moving 4,600 units across 2 ASINs for 32.4% of Top 10 volume. Walker's follows with 3,000 units (21.1%), ahead of Visiofire on 2,000 units (14.1%).
With 9 brands splitting the Top 10 and 67.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.99 to $139.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLIGHT
2 ASINs in Top 10
32.4%
Units
4.6K
Revenue
$610K
Avg. price
$139.99
B0FGJ3G6V8
$129.99·★4.7·1.8K revsOLIGHT ArkPro Ultra Rechargeable Flat EDC Flashlight,1700Lumens,Olive Green | Green Beam, UV Light, White LED, OAL, Pocket Flashlight, USB-C Magnetic, Work Light, Bright for Camping, Emergency, Outdoors
Units sold4KB0D1DT2WP9
$149.99·★4.6·469 revsOLIGHT Odin S 1500 Lumens Compact MLOK Tactical Flashlight for Rifle | 15,600 Candela Dual Power Weaponlight, Strobe Mode, Double-locked Remote Pressure Switch, 250m Throw IPX8 for Hunting Use
Units sold600
Walker's
1 ASIN in Top 10
21.1%
Units
3K
Revenue
$112.5K
Avg. price
$44.88
B01N0WEFQ8
$44.88·★4.8·85.1K revsWalker's Razor Slim Electronic Muff
Units sold3K
Visiofire
1 ASIN in Top 10
14.1%
Units
2K
Revenue
$64K
Avg. price
$31.99
B0DRT2PDFP
$31.99·★4.4·1.4K revsVisiofire Fiber Optic Iron Sights for Picatinny Rail | Flip Up Front and Rear Backup Sights with Red Green Dots | Tool-Free Ajustable Rear Flip Up Sights | Pop Up Fiber Optic Sights Rapid Transition
Units sold2K
One Amazon dataset. Two ways to use it.
Every number in this eotech report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card