12x20x1 Air Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
12x20x1 Air Filter sales on Amazon US totaled 83,150 units in July 2026 (▲ 11.7% vs. the prior month), generating an estimated $2,587,645 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.6% of unit volume and 77.4% of revenue, while a typical listing is priced at $38.78. The keyword itself pulled 10,715 Amazon queries over the same period (▼ 15.6% MoM).
Zooming out to the 12-month window ending July 2026, the 12x20x1 air filter Top 50 moved 760,600 units and $24,943,268 in cumulative sales — an average of 63,383 units and $2,078,606 per month. Monthly throughput topped out at 83,150 units in July 2026 and dipped to 41,500 in May 2026, leaving the latest reading 35.2% higher than August 2025.
12x20x1 Air Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
83.2K
▲ 11.7% MoM
Monthly Revenue 2026/07
$2.6M
▲ 9.4% MoM
Top 10 Market Share 2026/07
80.6%
12x20x1 Air Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 12x20x1 air filter listing on Amazon US in July 2026 is ASIN B088BWBD95 (Brand: Amazon Basics), which sold 10,000 units at $38.43 apiece — equal to 12.0% of every unit tracked in this report.
The Top 10 ASINs account for 67,000 units and $2,003,500 in July 2026 — 80.6% of unit volume and 77.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '12x20x1 Air Filter' on Amazon
July 2026
Is 80.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088BWBD95
Amazon Basics 20x20x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Electrostatic (Actual Size: 19.75 x 19.75 x .75)
10K
▲ 0.0%vs. prior month
$368.7K
latest month
12-month trend
B088BY7X8P
Amazon Basics 14x20x1 Air Filter, MERV 8 AC Furnace Filters, Allergen Control , Electrostatic, Removes Dust Pollen and Lint, 6-Pack (Actual Size: 13.75" x 19.75" x 0.75")
10K
▲ 0.0%vs. prior month
$274.1K
latest month
12-month trend
B088BZTYFP
Amazon Basics 16x20x1 Air Filter 6-Pack, MERV 8 AC Furnace Filters, Allergen Control , Removes Dust, Lint and Pollen, Electrostatic (Actual Size: 15.75" x 19.75" x 0.75")
10K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B01CSWPVME
Aerostar Air Filter 20x20x1 MERV 8 AC Filter, HVAC, Furnace Filter, 6 Pack | ACTUAL SIZE (19.75 x 19.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
10K
▲ 0.0%vs. prior month
$311.9K
latest month
12-month trend
B07FNXS7G9
Filtrete 20x20x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
10K
▲ 42.9%vs. prior month
$353.3K
latest month
12-month trend
B00TUDHCJK
Filtrete 12x24x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 11.68 x 23.68 x 0.81 in)
6K
▲ 20.0%vs. prior month
$128.9K
latest month
12-month trend
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Best 12x20x1 Air Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing 12x20x1 air filter brand in July 2026, moving 37,000 units across 5 ASINs for 55.2% of Top 10 volume. Filtrete follows with 18,000 units (26.9%), ahead of Aerostar on 12,000 units (17.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $28.71 to $31.03, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
55.2%
Units
37K
Revenue
$1.1M
Avg. price
$31.03
B088BWBD95
$38.43·★4.6·7.3K revsAmazon Basics 20x20x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Electrostatic (Actual Size: 19.75 x 19.75 x .75)
Units sold10KB088BY7X8P
$28.79·★4.6·10K revsAmazon Basics 14x20x1 Air Filter, MERV 8 AC Furnace Filters, Allergen Control , Electrostatic, Removes Dust Pollen and Lint, 6-Pack (Actual Size: 13.75" x 19.75" x 0.75")
Units sold10KB088BZTYFP
$35.07·★4.6·10K revsAmazon Basics 16x20x1 Air Filter 6-Pack, MERV 8 AC Furnace Filters, Allergen Control , Removes Dust, Lint and Pollen, Electrostatic (Actual Size: 15.75" x 19.75" x 0.75")
Units sold10KB088BX9S8Z
$26.09·★4.6·7.3K revsAmazon Basics 12x12x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Removes Pollen and Lint (Actual Size: 11.75" x 11.75" x 0.75")
Units sold4KB088BXSRCF
$26.75·★4.6·10K revsAmazon Basics 12x12x1 Air Filter 6-Pack, MERV 8 AC Furnace, Dust, Pet & Allergen Control , Electrostatic (Actual Size: 11.75" x 11.75" x 0.75")
Units sold3K
Filtrete
3 ASINs in Top 10
26.9%
Units
18K
Revenue
$547.9K
Avg. price
$28.71
B07FNXS7G9
$39.66·★4.7·161.1K revsFiltrete 20x20x1 Air Filter MERV 5, 6-Pack AC Furnace HVAC, MPR 300 Basic Dust Defense, Pleated Electrostatic, Removes Lint
Units sold10KB00TUDHCJK
$21.49·★4.8·58.2K revsFiltrete 12x24x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 11.68 x 23.68 x 0.81 in)
Units sold6KB00TUDHPQK
$24.97·★4.8·33.2K revsFiltrete 20x30x1 Air Filter, MERV 12, MPR 1500, 2 HVAC Filters | Allergens, Bacteria & Viruses, 3-Month AC/Furnace Filters, Cleaner Air, Reliable Airflow, (Act. Size 19.62x29.62x0.78 in)
Units sold2K
Aerostar
2 ASINs in Top 10
17.9%
Units
12K
Revenue
$353.5K
Avg. price
$30.45
B01CSWPVME
$31.93·★4.7·12.2K revsAerostar Air Filter 20x20x1 MERV 8 AC Filter, HVAC, Furnace Filter, 6 Pack | ACTUAL SIZE (19.75 x 19.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
Units sold10KB0812C9KWP
$28.96·★4.7·4.5K revsAerostar Air Filter 12x12x1 MERV 8 AC Filter, HVAC, Furnace Filter, 4 Pack | ACTUAL SIZE (11.75 x 11.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
Units sold2K
Trending 12x20x1 Air Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0812C9KWP booked 2K units at $28.96, with ▲ 122.2% MoM change. On the growth side, B09XM7KXSG leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B088BX9S8Z close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0812C9KWP
Aerostar Air Filter 12x12x1 MERV 8 AC Filter, HVAC, Furnace Filter, 4 Pack | ACTUAL SIZE (11.75 x 11.75 x 0.75) AC Filter, HVAC, Furnace Filter Captures Dust, Lint & Pollen MERV 8 (MPR 600)
Price
$28.96
Rating
4.7
Reviews
4.5K
Latest month sales
B09XM7KXSG
12x12x1 MERV 8 Air Filter, 6-Pack for Furnace HVAC | MPR 600 FPR 5 Pleated HVAC filter, Exact Size: 11.81"x11.81"x0.79", Filters Dust, Pollen & Pet Dander, 3-Month Lifespan
Price
$24.99
Rating
4.7
Reviews
2K
Latest month sales
B088BX9S8Z
Amazon Basics 12x12x1 Air Filter 6-Pack, MERV 11 AC Furnace Filters, Dust, Pet, Allergen Control , Removes Pollen and Lint (Actual Size: 11.75" x 11.75" x 0.75")
Unlock to view ASIN details and product titles
Price
$26.09
Rating
4.6
Reviews
7.3K
Latest month sales
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