Air Filters Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Air Filters sales on Amazon US totaled 477,000 units in July 2026 (▼ 2.1% vs. the prior month), generating an estimated $22,006,770 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.6% of unit volume and 34.3% of revenue, while a typical listing is priced at $45.73. The keyword itself pulled 27,257 Amazon queries over the same period (▲ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the air filters Top 50 moved 4,551,000 units and $226,997,800 in cumulative sales — an average of 379,250 units and $18,916,483 per month. Monthly throughput topped out at 487,000 units in June 2026 and dipped to 228,000 in May 2026, leaving the latest reading 31.0% higher than August 2025.
Air Filters Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
477K
▼ 2.1% MoM
Monthly Revenue 2026/07
$22M
▼ 9.3% MoM
Top 10 Market Share 2026/07
35.6%
Air Filters Market Share & Sales Concentration on Amazon US — July 2026
The most-sold air filters listing on Amazon US in July 2026 is ASIN B07VVK39F7 (Brand: Levoit), which sold 40,000 units at $89.99 apiece — equal to 8.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $7,542,100 in July 2026 — 35.6% of unit volume and 34.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Air Filters' on Amazon
July 2026
Is 35.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07VVK39F7
LEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
40K
▼ 33.3%vs. prior month
$3.6M
latest month
12-month trend
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
30K
▲ 50.0%vs. prior month
$809.7K
latest month
12-month trend
B07RSZSYNC
Levoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
20K
▼ 33.3%vs. prior month
$519.8K
latest month
12-month trend
B07G2KT7FN
Simply 20x20x1 Air Filter, Merv 8, MPR 600, 6 Pack, Furnace Air Filter for HVAC (Actual Size: 19.75"x19.75"x0.75") DUST, Pet, & Allergy Control
20K
▲ 0.0%vs. prior month
$638.8K
latest month
12-month trend
B0040VU3XO
Genuine AprilAire 213 Replacement Filter for AprilAire Whole-House Air Purifiers - MERV 13, Healthy Home Allergy, 20x25x4 Air Filter (Pack of 1)
10K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B004Q69HIU
Filtrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
10K
▲ 0.0%vs. prior month
$220.2K
latest month
12-month trend
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Best Air Filters Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Levoit is the best-performing air filters brand in July 2026, moving 60,000 units across 2 ASINs for 35.3% of Top 10 volume. VOOPNU follows with 30,000 units (17.6%), ahead of Filtrete on 30,000 units (17.6%).
With 7 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $26.99 to $57.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Levoit
2 ASINs in Top 10
35.3%
Units
60K
Revenue
$4.1M
Avg. price
$57.99
B07VVK39F7
$89.99·★4.7·108.5K revsLEVOIT Air Purifier for Home Allergies and Pets Hair Smokers in Bedroom, H13 True HEPA Filter, 24db Filtration System Cleaner Odor Eliminators, Remove 99.97% Dust Smoke Mold Pollen, Core 300, White
Units sold40KB07RSZSYNC
$25.99·★4.8·26.1K revsLevoit Core 300-P Air Purifier Replacement Filter, Genuine Air Filters | AHAM VERIFIDE, Supports HEPA Sleep Mode, Activated Carbon, Removes Smoke Odor, Allergens, Pet Hair, Core 300-RF, 1 Pack
Units sold20K
VOOPNU
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$809.7K
Avg. price
$26.99
B0DY4S3HP2
$26.99·★4.4·4.6K revsVOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Units sold30K
Filtrete
3 ASINs in Top 10
17.6%
Units
30K
Revenue
$879.7K
Avg. price
$29.65
B004Q69HIU
$22.99·★4.8·58.2K revsFiltrete 20x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 19.68 x 24.68 x 0.81 in)
Units sold10KB004Q6D02E
$21.99·★4.8·58.2K revsFiltrete 16x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
Units sold10KB005GZ89WU
$43.98·★4.8·25.7K revsFiltrete 16x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 4 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
Units sold10K
Trending Air Filters Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004Q6D02E booked 10K units at $21.99, with ▲ 11.1% MoM change. On the growth side, B00CJZ7UEI leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B00CJZ7VJC close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004Q6D02E
Filtrete 16x25x1 Air Filter, MERV 11, MPR 1000, Allergens & Pet Dander, 3-Month AC and Furnace Filters, Cleaner Air, Reliable Airflow, 2 HVAC Filters (Actual Size 15.68 x 24.68 x 0.81 in)
Price
$21.99
Rating
4.8
Reviews
58.2K
Latest month sales
B00CJZ7UEI
Filterbuy 14x25x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 13.50 x 24.50 x 0.75)
Price
$34.96
Rating
4.7
Reviews
6.3K
Latest month sales
B00CJZ7VJC
Filterbuy 14x30x1 Air Filter MERV 8 Dust & Allergy Defense (4-Pack) | Electrostatic Pleated HVAC AC Furnace Filters Replacement, Made in USA (Actual Size: 13.88 x 29.88 x 0.75)
Unlock to view ASIN details and product titles
Price
$39.96
Rating
4.6
Reviews
4.3K
Latest month sales
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