1.25 Inch Curling Iron Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
1.25 Inch Curling Iron sales on Amazon US totaled 93,900 units in July 2026 (▼ 29.0% vs. the prior month), generating an estimated $4,786,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 56.2% of revenue, while a typical listing is priced at $54.84. The keyword itself pulled 19,524 Amazon queries over the same period (▲ 20.1% MoM).
Zooming out to the 12-month window ending July 2026, the 1.25 inch curling iron Top 50 moved 1,451,700 units and $74,228,699 in cumulative sales — an average of 120,975 units and $6,185,725 per month. Monthly throughput topped out at 216,800 units in November 2025 and dipped to 72,500 in May 2026, leaving the latest reading 4.6% lower than August 2025.
1.25 Inch Curling Iron Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.9K
▼ 29.0% MoM
Monthly Revenue 2026/07
$4.8M
▼ 36.2% MoM
Top 10 Market Share 2026/07
55.4%
1.25 Inch Curling Iron Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 1.25 inch curling iron listing on Amazon US in July 2026 is ASIN B07CKKGR83 (Brand: Conair), which sold 10,000 units at $19.97 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 52,000 units and $2,690,910 in July 2026 — 55.4% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '1.25 Inch Curling Iron' on Amazon
July 2026









Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown

B07CKKGR83
Conair Curling Iron, Double Ceramic, 1" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
10K
▲ 0.0%vs. prior month
$198.8K
latest month
12-month trend

B0C2ZGQ15W
Curling Iron Hair Crimper Waver, TYMO ROVY Beach Waves Hair Curler | Ionic Curling Wand, 3 Barrel Crimper Hair Tool for Women, Dual Voltage, Anti-Scald, Easy to Use, Pink, 1.25 Inch
10K
▲ 0.0%vs. prior month
$441.8K
latest month
12-month trend

B07CKFVX5L
Conair Curling Iron, Double Ceramic, 1 1/2" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
8K
▼ 20.0%vs. prior month
$181.6K
latest month
12-month trend

B01J248HWM
Bio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
6K
▼ 40.0%vs. prior month
$725.1K
latest month
12-month trend

B07CKT4DFR
Conair Curling Iron, Double Ceramic, 1 1/4-in. Width, White/Rose Gold | 4.75" hair curler and hair waver for every hair type with 30 heat settings, built-in heat protection, and auto-off
4K
▼ 33.3%vs. prior month
$90.3K
latest month
12-month trend

B0FT4SDYMT
Bio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
4K
▼ 50.0%vs. prior month
$488K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 1.25 Inch Curling Iron Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Conair is the best-performing 1.25 inch curling iron brand in July 2026, moving 22,000 units across 3 ASINs for 42.3% of Top 10 volume. TYMO follows with 10,000 units (19.2%), ahead of BIO IONIC on 10,000 units (19.2%).
With 5 brands splitting the Top 10 and 80.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.97 to $130.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Conair
3 ASINs in Top 10
42.3%
Units
22K
Revenue
$470.7K
Avg. price
$21.97

B07CKKGR83
$19.97·★4.4·43.1K revsConair Curling Iron, Double Ceramic, 1" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
Units sold10K
B07CKFVX5L
$22.97·★4.2·24.1K revsConair Curling Iron, Double Ceramic, 1 1/2" Barrel, White/Rose Gold | Hair curler and hair waver for medium to long hair with 30 heat settings, built-in heat protection, a cool tip, and auto off
Units sold8K
B07CKT4DFR
$22.97·★4.2·12.4K revsConair Curling Iron, Double Ceramic, 1 1/4-in. Width, White/Rose Gold | 4.75" hair curler and hair waver for every hair type with 30 heat settings, built-in heat protection, and auto-off
Units sold4K
TYMO
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$441.8K
Avg. price
$44.12

B0C2ZGQ15W
$44.12·★4.3·15.2K revsCurling Iron Hair Crimper Waver, TYMO ROVY Beach Waves Hair Curler | Ionic Curling Wand, 3 Barrel Crimper Hair Tool for Women, Dual Voltage, Anti-Scald, Easy to Use, Pink, 1.25 Inch
Units sold10K
BIO IONIC
2 ASINs in Top 10
19.2%
Units
10K
Revenue
$1.2M
Avg. price
$130.40

B01J248HWM
$130.40·★4.3·3.5K revsBio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
Units sold6K
B0FT4SDYMT
$130.40·★4.4·432 revsBio Ionic Long Barrel Curling Iron, Moisture Heat Technology & NanoIonic MX | Versatile Curling Styler with Longer Barrel for Easy Hair Styling, Multiple Barrel Sizes for Frizz-Free, Defined Curls
Units sold4K
Trending 1.25 Inch Curling Iron Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CW7M1Y96 booked 2K units at $47.99, with ▲ 0.0% MoM change. On the growth side, B0BDTP6Y82 leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B002BU1TZ2 close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CW7M1Y96
Hot Tools Professional 1.25" Extended Barrel Curling Iron | Medium 24K Gold surface for everyday curls, smooth finish, faster styling
Price
$47.99
Rating
4.2
Reviews
2.9K
Latest month sales

B0BDTP6Y82
REVLON SmoothStay 1.5" Coconut Oil Infused Curling Iron | Ceramic Curling Iron with Tourmaline Ionic Technology, Loose Soft Curls, Enhanced Shine, Reduced Frizz, Dual Voltage
Price
$28.96
Rating
4.3
Reviews
3.1K
Latest month sales

B002BU1TZ2
HOT TOOLS Pro Artist Nano Ceramic Curling Iron/Wand | For Smooth, Shiny Hair (1-1/4” in)
Unlock to view ASIN details and product titles
Price
$44.00
Rating
4.3
Reviews
4.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this 1.25 inch curling iron report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card