Straightening Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Straightening Brush sales on Amazon US totaled 113,150 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $5,010,511 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 66.9% of revenue, while a typical listing is priced at $39.99. The keyword itself pulled 19,842 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the straightening brush Top 50 moved 1,460,250 units and $60,415,683 in cumulative sales — an average of 121,688 units and $5,034,640 per month. Monthly throughput topped out at 201,750 units in December 2025 and dipped to 76,700 in May 2026, leaving the latest reading 27.4% higher than August 2025.
Straightening Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
113.2K
▼ 12.8% MoM
Monthly Revenue 2026/07
$5M
▼ 12.9% MoM
Top 10 Market Share 2026/07
63.6%
Straightening Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold straightening brush listing on Amazon US in July 2026 is ASIN B01LSUQSB0 (Brand: REVLON), which sold 10,000 units at $36.93 apiece — equal to 8.8% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $3,350,110 in July 2026 — 63.6% of unit volume and 66.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Straightening Brush' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01LSUQSB0
REVLON One-Step Volumizer Hair Dryer and Styler, 2.8 in Barrel, Black | Full-bodied blowouts, best for mid-length to long hair, 3 heat settings, nylon pins and tufted bristles
10K
▲ 0.0%vs. prior month
$416.8K
latest month
12-month trend
B08VWF7R91
TYMO Hair Dryer Brush Blow Dryer Brush in One, 4 in 1 Hairdryer and Styler | Volumizer with Oval Titanium Barrel, 60M Ionic Hot Air Straightener for Smooth Frizz-Free Salon Blowout, Gold, 2.85 Inch
10K
▲ 0.0%vs. prior month
$284.7K
latest month
12-month trend
B0CQSNXLJR
wavytalk Thermal Brush Blowout Boost 1.5″ Heat Round Brush for Blowout Look | Negative Ion Technology, Tourmaline Ceramic, 5 Temperature Settings Dual Voltage, Less Damage, Sakura Pink
10K
▲ 0.0%vs. prior month
$487.8K
latest month
12-month trend
B0FVXPLCKX
Wavytalk Steam Hair Straightener Steam Sesh for Less Heat Damage, Flat Iron | Detachable Comb, Steam Nourishes, Speeds Straightening, Fights Humidity & Frizz, Nano Titanium 1.38'' Plate, 5 Heat, Pink
8K
▲ 0.0%vs. prior month
$480.2K
latest month
12-month trend
B0CKTDHSRB
wavytalk Thermal Brush 1.5" Detachable Heated Round Brush for Blowout Look | Detachable Brush Head Includes Travel Pouch, Create Voluminous Blowout Look, Tourmaline Ceramic, 2 Temp Settings Dual Voltage
7K
▲ 16.7%vs. prior month
$226.4K
latest month
12-month trend
B07MMQ4BZH
TYMO Hair Straightener Brush, Hot Comb Hair Straighteners for Women | Hair Straightener Comb, Straightening Brush with 5 Heat Settings, 20s Fast Heating & Dual Voltage, Black
7K
▲ 0.0%vs. prior month
$312.1K
latest month
12-month trend
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Best Straightening Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
wavytalk is the best-performing straightening brush brand in July 2026, moving 29,000 units across 4 ASINs for 40.3% of Top 10 volume. TYMO follows with 24,000 units (33.3%), ahead of REVLON on 10,000 units (13.9%).
With 5 brands splitting the Top 10 and 87.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $36.93 to $51.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
wavytalk
4 ASINs in Top 10
40.3%
Units
29K
Revenue
$1.5M
Avg. price
$51.32
B0CQSNXLJR
$47.49·★4.1·6.3K revswavytalk Thermal Brush Blowout Boost 1.5″ Heat Round Brush for Blowout Look | Negative Ion Technology, Tourmaline Ceramic, 5 Temperature Settings Dual Voltage, Less Damage, Sakura Pink
Units sold10KB0FVXPLCKX
$59.99·★4.2·1.7K revsWavytalk Steam Hair Straightener Steam Sesh for Less Heat Damage, Flat Iron | Detachable Comb, Steam Nourishes, Speeds Straightening, Fights Humidity & Frizz, Nano Titanium 1.38'' Plate, 5 Heat, Pink
Units sold8KB0CKTDHSRB
$33.99·★4.1·5.1K revswavytalk Thermal Brush 1.5" Detachable Heated Round Brush for Blowout Look | Detachable Brush Head Includes Travel Pouch, Create Voluminous Blowout Look, Tourmaline Ceramic, 2 Temp Settings Dual Voltage
Units sold7KB0DCK8P752
$63.82·★4.5·5.1K revsWavytalk Pro Steam Hair Straightener Brush Steamline Pro Straightener Brush | 3-in-1 Straightening Brush for Coily Hair, Fast Salon Results with Less Damage, Anti-Frizz and Hair Nourishment
Units sold4K
TYMO
3 ASINs in Top 10
33.3%
Units
24K
Revenue
$1.1M
Avg. price
$50.70
B08VWF7R91
$27.12·★4.2·9.7K revsTYMO Hair Dryer Brush Blow Dryer Brush in One, 4 in 1 Hairdryer and Styler | Volumizer with Oval Titanium Barrel, 60M Ionic Hot Air Straightener for Smooth Frizz-Free Salon Blowout, Gold, 2.85 Inch
Units sold10KB07MMQ4BZH
$44.99·★4.3·84.4K revsTYMO Hair Straightener Brush, Hot Comb Hair Straighteners for Women | Hair Straightener Comb, Straightening Brush with 5 Heat Settings, 20s Fast Heating & Dual Voltage, Black
Units sold7KB0G4W45B2J
$79.99·★3.8·1.7K revsTYMO 4.0 Hair Blow Dryer Brush - Lightweight 3X Faster Drying 5-in-1 Ionic Blowout Hair Dryer Brush Adds Shine, Volume & Fullness for Smooth, Anti-Frizz Straight, Curl & Blowout Styles, Metal Grey
Units sold7K
REVLON
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$416.8K
Avg. price
$36.93
B01LSUQSB0
$36.93·★4.6·352.4K revsREVLON One-Step Volumizer Hair Dryer and Styler, 2.8 in Barrel, Black | Full-bodied blowouts, best for mid-length to long hair, 3 heat settings, nylon pins and tufted bristles
Units sold10K
Trending Straightening Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G4W45B2J booked 7K units at $79.99, with ▲ 75.0% MoM change. On the growth side, B0BBM1CX66 leads positive momentum with ▲ 150.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G4W45B2J
TYMO 4.0 Hair Blow Dryer Brush - Lightweight 3X Faster Drying 5-in-1 Ionic Blowout Hair Dryer Brush Adds Shine, Volume & Fullness for Smooth, Anti-Frizz Straight, Curl & Blowout Styles, Metal Grey
Price
$79.99
Rating
3.8
Reviews
1.7K
Latest month sales
B0DCK8P752
Wavytalk Pro Steam Hair Straightener Brush Steamline Pro Straightener Brush | 3-in-1 Straightening Brush for Coily Hair, Fast Salon Results with Less Damage, Anti-Frizz and Hair Nourishment
Price
$63.82
Rating
4.5
Reviews
5.1K
Latest month sales
B0BBM1CX66
MEGAWISE Ceramic Ionic Hair Straightener Brush, Dual Voltage, Red | fast heating, ceramic ionic styling, LCD temperature control, detangling comb, anti-scald teeth, auto shutoff, dual voltage
Unlock to view ASIN details and product titles
Price
$30.79
Rating
4.2
Reviews
2K
Latest month sales
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