Best Selling Toy on Amazon
1,883
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'toy' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “toy” on Amazon.com in the United States, totaling 1,883 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.
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1,883
ASINs
1
The Original Slinky Walking Spring Toy, 2.75-inch Diameter Metal Slinky, Fidget Toys
Title
The Original Slinky Walking Spring Toy, 2.75-inch Diameter Metal Slinky, Fidget Toys
Sales Volume
100,000+
Price($)
3.59
Ratings
4.5
Reviews
48,946
2
Hasbro Gaming Connect 4 Classic Grid,4 in a Row Game,Strategy Board Games for Kids,2 Player .for Family and Kids,Ages 6 and Up
Title
Hasbro Gaming Connect 4 Classic Grid,4 in a Row Game,Strategy Board Games for Kids,2 Player .for Family and Kids,Ages 6 and Up
Sales Volume
100,000+
Price($)
8.89
Ratings
4.8
Reviews
79,698
3
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
Title
ThinkFun Gravity Maze - Falling Marble Logic Game - Challenging STEM Toy for Kids 8-12 - Gravity Marble Maze - Brain-Building Fun - Educational Gift - Boosts Critical Thinking & Problem Solving
Sales Volume
100,000+
Price($)
33.99
Ratings
4.6
Reviews
36,440
4
Mini Karaoke Machine with 2 Wireless Microphones, TOP Kids Gifts for Girls Ages 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 +Years Old, 4-12th Christmas Birthday Toy Gift for Girls Boys Party (Purple)
Title
Mini Karaoke Machine with 2 Wireless Microphones, TOP Kids Gifts for Girls Ages 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 +Years Old, 4-12th Christmas Birthday Toy Gift for Girls Boys Party (Purple)
Sales Volume
100,000+
Price($)
28.99
Ratings
4.6
Reviews
7,167
5
Ms. Rachel Official Speak & Sing Doll, 16” Tall Interactive Toy with 4 Songs & 16+ Phrases, Toddler Toys for Girls & Boys Ages 6 Months to 3+ Years.
Title
Ms. Rachel Official Speak & Sing Doll, 16” Tall Interactive Toy with 4 Songs & 16+ Phrases, Toddler Toys for Girls & Boys Ages 6 Months to 3+ Years.
Sales Volume
100,000+
Price($)
15.99
Ratings
4.8
Reviews
5,130
6
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
Title
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights, Parties and Playdates
Sales Volume
100,000+
Price($)
199.00
Ratings
4.7
Reviews
2,631
7
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Fingertip Gyros for Party Favors Chrismas Stocking Stuffers Bulk for Teens
Title
Transformable Fidget Spinners Toys 4 Pcs for Kids and Adults Stress Relief Sensory Toys for Boys and Girls Fingertip Gyros for Party Favors Chrismas Stocking Stuffers Bulk for Teens
Sales Volume
100,000+
Price($)
14.98
Ratings
4.6
Reviews
9,882
8
LEGO Creator 3 in 1 Mighty Dinosaur Toy, Transforms from T. rex to Triceratops to Pterodactyl Dinosaur Figures, Great Gift for 7-12 Year Old Boys & Girls, 31058
Title
LEGO Creator 3 in 1 Mighty Dinosaur Toy, Transforms from T. rex to Triceratops to Pterodactyl Dinosaur Figures, Great Gift for 7-12 Year Old Boys & Girls, 31058
Sales Volume
100,000+
Price($)
14.59
Ratings
4.8
Reviews
46,497
9
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Title
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Sales Volume
100,000+
Price($)
10.99
Ratings
4.3
Reviews
2,638
10
3Doodler Start+ Essentials 3D Pen Set for Kids, Easy to Use, Learn from Home Art Activity Set, Educational STEM Toy for Boys & Girls Ages 6+
Title
3Doodler Start+ Essentials 3D Pen Set for Kids, Easy to Use, Learn from Home Art Activity Set, Educational STEM Toy for Boys & Girls Ages 6+
Sales Volume
100,000+
Price($)
59.99
Ratings
4.4
Reviews
9,782
Keyword Toy Weekly Search Volume Trend
1,047
4,488
Search Frequency Rank
During Nov 30–6, this keyword ranked 4,488 in Amazon's Brand Analytics(ABA) report, down 1,047 from the previous week. The most recent Weekly search volume was 28,557 (-20.99% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Toy Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "toy". In the price range of $20–$50, there are 867 ASINs, the highest proportion, accounting for 46.56%. Nearly 61.50% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 11.11% and a combined conversion rate of 5.28%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
13.10%
10-20
26.32%
20-50
46.56%
50-100
7.79%
100-200
3.11%
200-500
2.95%
500-1,000
0.16%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
23.27%
4.3-4.7
61.50%
3.8-4.2
10.76%
3.3-3.7
2.40%
2.8-3.2
0.98%
0.0-2.7
1.09%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
27.01%
100-500
22.14%
500-1,000
10.30%
1,000-2,000
9.70%
2,000-5,000
11.45%
5,000-10,000
8.00%
10,000-0
11.40%
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Top3 Click Share
11.11%
Trend changes in the combined click share of the Top 3 ASINs for the keyword toy.
Top3 Conversion Share
5.28%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword toy.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B08CLH6Q5JB08CLH6Q5J
4.77%
1.47%
B00BQJSLL4B00BQJSLL4
3.94%
0.00%
B00IUAAK2AB00IUAAK2A
2.40%
3.81%
Most Selling Products
Search Volume & Trends
Market Overview
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