Best Selling Toy on Amazon
1,917
Products
USMarketplace
January 2026Reporting Period
Sales Volume of Top ASINs for 'toy' on AmazonJanuary 2026

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “toy” on Amazon.com in the United States, totaling 1,917 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in January.
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1,917
ASINs
1
Boxbollen® Boxing Reflex Ball - Celebrity-Endorsed Home Workout Game - App-Connected Punch Counter - Hand Eye Coordination Training Ball - Christmas Gift for Boxers, All Ages - Stocking Stuffer
Title
Boxbollen® Boxing Reflex Ball - Celebrity-Endorsed Home Workout Game - App-Connected Punch Counter - Hand Eye Coordination Training Ball - Christmas Gift for Boxers, All Ages - Stocking Stuffer
Sales Volume
100,000+
Price($)
29.99
Ratings
4.0
Reviews
10,057
2
TOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes, 14 pcs (12 Puzzle pcs and 2 Spinners), 243 Rare Earth Magnets, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Title
TOSY Magnet Pyramid Stone - 1 Cube Transforms into 1 Billion Shapes, 14 pcs (12 Puzzle pcs and 2 Spinners), 243 Rare Earth Magnets, Christmas Stocking Stuffers Gift for Kids, Creative Puzzle STEM Toy
Sales Volume
90,000+
Price($)
29.99
Ratings
4.4
Reviews
4,870
3
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Christmas Stocking Stuffer Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Title
Play Doh Modeling Compound 10-Pack Case of Assorted Colors, Non-Toxic 2 oz. Cans, Christmas Stocking Stuffer Gifts, Prizes, & Party Favors, Preschool Toys for Kids, Ages 2+ (Amazon Exclusive)
Sales Volume
80,000+
Price($)
7.99
Ratings
4.8
Reviews
66,549
4
Arm & Hammer Plus OxiClean Odor Blasters Fresh Burst, 128 Loads Liquid Laundry Detergent, 166.5 Fl oz
Title
Arm & Hammer Plus OxiClean Odor Blasters Fresh Burst, 128 Loads Liquid Laundry Detergent, 166.5 Fl oz
Sales Volume
80,000+
Price($)
13.98
Ratings
4.8
Reviews
31,624
5
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Title
Schylling NeeDoh Nice Cube -Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube
Sales Volume
70,000+
Price($)
11.50
Ratings
4.3
Reviews
3,286
6
Educational Insights Kanoodle - Original 3D Brain Teaser Puzzle, Single Player Mind Challenge Toys, Handheld Travel Games, Challenging Logic Puzzles and Gifts for Kids, Teens & Adults Ages 7+
Title
Educational Insights Kanoodle - Original 3D Brain Teaser Puzzle, Single Player Mind Challenge Toys, Handheld Travel Games, Challenging Logic Puzzles and Gifts for Kids, Teens & Adults Ages 7+
Sales Volume
70,000+
Price($)
9.99
Ratings
4.7
Reviews
33,473
7
The Original Slinky Walking Spring Toy, 2.75-inch Diameter Metal Slinky, Fidget Toys
Title
The Original Slinky Walking Spring Toy, 2.75-inch Diameter Metal Slinky, Fidget Toys
Sales Volume
60,000+
Price($)
3.59
Ratings
4.5
Reviews
49,551
8
TOSY Flying Disc - 108 RGB Multicolor or 36 Monocolor LEDs, Super Bright, Smart Modes, Christmas Stocking Stuffers Gift, Camping Toy for Kid/Teen/Adult, Auto Light Up, Rechargeable, Waterproof, 175g
Title
TOSY Flying Disc - 108 RGB Multicolor or 36 Monocolor LEDs, Super Bright, Smart Modes, Christmas Stocking Stuffers Gift, Camping Toy for Kid/Teen/Adult, Auto Light Up, Rechargeable, Waterproof, 175g
Sales Volume
60,000+
Price($)
30.98
Ratings
4.6
Reviews
9,391
9
Schylling NeeDoh Nice Ice Baby - Sensory Squeeze Toy - Super Solid Squish - 1.25" Wide - Color May Vary (Pack of 1)
Title
Schylling NeeDoh Nice Ice Baby - Sensory Squeeze Toy - Super Solid Squish - 1.25" Wide - Color May Vary (Pack of 1)
Sales Volume
60,000+
Price($)
6.46
Ratings
4.1
Reviews
1,861
10
Kitsch Continuous Spray Bottle for Hair – Fine Mist Water Mister & Water Spray Bottle – Recycled Hair Spray Bottle – Spray Bottles for Cleaning, Styling, Plants & More – Terracotta, 150ml
Title
Kitsch Continuous Spray Bottle for Hair – Fine Mist Water Mister & Water Spray Bottle – Recycled Hair Spray Bottle – Spray Bottles for Cleaning, Styling, Plants & More – Terracotta, 150ml
Sales Volume
60,000+
Price($)
7.19
Ratings
4.1
Reviews
9,132
Keyword Toy Weekly Search Volume Trend
2,950
8,382
Search Frequency Rank
During Dec 28–3, this keyword ranked 8,382 in Amazon's Brand Analytics(ABA) report, down 2,950 from the previous week. The most recent Weekly search volume was 16,907 (-30.18% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Toy Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "toy". In the price range of $20–$50, there are 961 ASINs, the highest proportion, accounting for 50.39%. Nearly 70.38% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 21.18% and a combined conversion rate of 9.75%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
11.69%
10-20
28.84%
20-50
50.39%
50-100
5.82%
100-200
2.05%
200-500
1.15%
500-1,000
0.05%
1,000-0
0.00%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
15.90%
4.3-4.7
70.38%
3.8-4.2
11.13%
3.3-3.7
1.64%
2.8-3.2
0.42%
0.0-2.7
0.53%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
19.65%
100-500
21.67%
500-1,000
12.06%
1,000-2,000
12.53%
2,000-5,000
13.86%
5,000-10,000
7.49%
10,000-0
12.75%
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Top3 Click Share
21.18%
Trend changes in the combined click share of the Top 3 ASINs for the keyword toy.
Top3 Conversion Share
9.75%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword toy.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B00BQJSLL4B00BQJSLL4
12.19%
0.00%
B08CLH6Q5JB08CLH6Q5J
5.29%
2.03%
B083XNCRS3B083XNCRS3
3.70%
7.72%
Most Selling Products
Search Volume & Trends
Market Overview
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