Best Selling Plus White Toothpaste: See Top Product Rankings by Sales Volume & Market Trends

July 2026
132 Products Tracked

Looking for the most popular plus white toothpaste products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "plus white toothpaste." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B005PLQIQ4 currently leads the plus white toothpaste market with 100K monthly sales, followed closely by B082F1QH7S with 100K monthly sales and B09F8FZ18G with 100K monthly sales. Meanwhile, ASIN B082F1QH7S stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
1
B005PLQIQ4
$8.99·
4.8
Units/sold100K
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
2
B082F1QH7S
$8.94·
4.7
Units/sold100K
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
3
B09F8FZ18G
$14.99·
4.8
Units/sold100K
🚀Fastest Growing
by MoM sales growth
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
#1
B082F1QH7S
$8.94·
4.7
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
Units/sold
100K100.0%
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk
#2
B0BSRFKKZJ
$11.62·
4.5
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk
Units/sold
100K100.0%

Top Selling Plus White Toothpaste

As of July 2026, we analyzed 132 tracked products in Amazon's "plus white toothpaste" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 40,000 and 100,000 monthly sales. B005PLQIQ4 leads the plus white toothpaste market with an estimated 100,000 monthly sales, up 66.7% from the previous month.

132Products Tracked
72,000Top 10 Avg. Sales
$13.39Top 10 Avg. Price
4.7Top 10 Avg. Rating
🏆
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
#1
B005PLQIQ4

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

100,000
▲ 66.7%
Units Sold/mo
$8.99
Price
4.8
Rating
52.2K
Reviews
2
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
B082F1QH7S
$8.94
4.7 (50.1K)
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
100,000 Units Sold/mo▲ 100.0%
3
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
B09F8FZ18G
$14.99
4.8 (30K)
Crest 3D White Advanced, Teeth Whitening Toothpaste for Adults, 3.7 oz, 4 Pack, Cavity Protection Fluoride Toothpaste, Strengthens Enamel, Travel Size Toiletries
100,000 Units Sold/mo▲ 42.9%
4
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk
B0BSRFKKZJ
$11.62
4.5 (58.6K)
Boka Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste, Appropriate for Sensitive Teeth, for Adult, Kids Oral Care - Whitening* Refresh Mint, 4 Fl Oz 1Pk
100,000 Units Sold/mo▲ 100.0%
5
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Toothpaste, Amazon Exclusive, Cool Mint, 4 Ounces, 4 Count
B0DDCRRBX2
$24.99
4.8 (5.3K)
Sensodyne Extra Whitening Sensitive Teeth and Cavity Prevention Toothpaste, Amazon Exclusive, Cool Mint, 4 Ounces, 4 Count
70,000 Units Sold/mo▲ 2.5%
10
Colgate Total Whitening Toothpaste Paste, 5.1 oz, 2 Pack, Fluoride Antibacterial for Plaque, Gingivitis, Sensitivity, Stain Removal, Clinically Proven, Mint
B0B9FHRKDP
$6.99
4.8 (4.6K)
Colgate Total Whitening Toothpaste Paste, 5.1 oz, 2 Pack, Fluoride Antibacterial for Plaque, Gingivitis, Sensitivity, Stain Removal, Clinically Proven, Mint
40,000 Units Sold/mo▲ 3.0%
View All 132 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the plus white toothpaste price landscape, we segmented all 132 tracked listings in Amazon's live "plus white toothpaste" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $10.00 ~ $20.00 band is the category's best plus white toothpaste price zone, absorbing 43% of the assortment (136 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the plus white toothpaste category.

Top 3 Price Tiers

$10.00 ~ $20.00 is the most competitive price tier, containing 43% of tracked products.

Sweet Spot
$10.00 ~ $20.00
Tier 1
43%
136 products

Top products in this price tier

#1
B005PLQIQ4
$8.99
100k Units Sold/mo
Unlock Top Performers
#2
$0.00 ~ $10.00
Tier 2
30%
93 products
$20.00 ~ $50.00
Tier 3
22%
70 products
$50.00 ~ $100.00
5%
Unlock to view all price tier distributions and their ASIN sales contributions

"Plus white toothpaste" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "plus white toothpaste" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "plus white toothpaste" was approximately 88 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #1,801,740, climbing 160,772 positions from the previous week. Additionally, the top 3 products for this keyword capture 67.3% of the total click share and 66.7% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

plus white toothpaste

ASINSIGHT
Search Frequency Rank
1,801,740
160,772
Search Volume
88
11.4%
Top 3 Click Share
67.3%
Top 3 Conv. Share
66.7%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
88
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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