Best Selling Hair Serums: See Top Product Rankings by Sales Volume & Market Trends

July 2026
142 Products Tracked

Looking for the most popular hair serums products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "hair serums." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B073CWSQ51 currently leads the hair serums market with 100K monthly sales, followed closely by B07VR1NDSQ with 70K monthly sales and B07N7PK9QK with 60K monthly sales. Meanwhile, ASIN B07N7PK9QK stands out as the fastest-growing product, achieving an impressive 100.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales July 2026
COLOR WOW Dream Coat Supernatural Spray, Anti-Humidity Frizz Control and Heat Protectant for Glassy, Shiny Hair
1
B073CWSQ51
$30.00·
4.3
Units/sold100K
Olaplex N°.7 Bonding Oil: High Shine | Heat Protectant, Visibly Smooths & Softens Hair, Added Color Vibrancy, Up to 72 Hour Frizz Control | For Coily, Curly, Straight, and Wavy
2
B07VR1NDSQ
$32.00·
4.7
Units/sold70K
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer, Healthier Strands, 2 Ounce
3
B07N7PK9QK
$8.99·
4.5
Units/sold60K
🚀Fastest Growing
by MoM sales growth
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer, Healthier Strands, 2 Ounce
#1
B07N7PK9QK
$8.99·
4.5
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer, Healthier Strands, 2 Ounce
Units/sold
60K100.0%
HERITAGE STORE Organic Castor Oil - Glass Bottle - Nourishing Treatment for Hair and Skin - Eyelash Serum for Eyelashes, Brows, Castor Oil Packs - Cold Pressed, Hexane Free, Vegan 16oz
#2
B0013YYNDM
$21.39·
4.8
HERITAGE STORE Organic Castor Oil - Glass Bottle - Nourishing Treatment for Hair and Skin - Eyelash Serum for Eyelashes, Brows, Castor Oil Packs - Cold Pressed, Hexane Free, Vegan 16oz
Units/sold
20K100.0%

Top Selling Hair Serums

As of July 2026, we analyzed 142 tracked products in Amazon's "hair serums" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 20,000 and 100,000 monthly sales. B073CWSQ51 leads the hair serums market with an estimated 100,000 monthly sales, up 9.0% from the previous month.

142Products Tracked
43,000Top 10 Avg. Sales
$20.03Top 10 Avg. Price
4.6Top 10 Avg. Rating
🏆
COLOR WOW Dream Coat Supernatural Spray, Anti-Humidity Frizz Control and Heat Protectant for Glassy, Shiny Hair
#1
B073CWSQ51

COLOR WOW Dream Coat Supernatural Spray, Anti-Humidity Frizz Control and Heat Protectant for Glassy, Shiny Hair

100,000
▲ 9.0%
Units Sold/mo
$30.00
Price
4.3
Rating
109.3K
Reviews
2
Olaplex N°.7 Bonding Oil: High Shine | Heat Protectant, Visibly Smooths & Softens Hair, Added Color Vibrancy, Up to 72 Hour Frizz Control | For Coily, Curly, Straight, and Wavy
B07VR1NDSQ
$32.00
4.7 (60.7K)
Olaplex N°.7 Bonding Oil: High Shine | Heat Protectant, Visibly Smooths & Softens Hair, Added Color Vibrancy, Up to 72 Hour Frizz Control | For Coily, Curly, Straight, and Wavy
70,000 Units Sold/mo▲ 6.0%
3
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer, Healthier Strands, 2 Ounce
B07N7PK9QK
$8.99
4.5 (122.4K)
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer, Healthier Strands, 2 Ounce
60,000 Units Sold/mo▲ 100.0%
4
Dove Hair Intensive Repair 10in1 Serum Mask for Damaged Hair with Bio-Protein Care Technology and Amino Serum 9.2 fl oz
B0DB6CDLSM
$9.97
4.6 (3.9K)
Dove Hair Intensive Repair 10in1 Serum Mask for Damaged Hair with Bio-Protein Care Technology and Amino Serum 9.2 fl oz
50,000 Units Sold/mo▲ 4.0%
5
OGX Renewing + Argan Oil of Morocco, Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine, Moisturizing & Strengthening Silky Oil for All Hair Types, Paraben & Sulfate Free, 3.3 fl oz
B0048EZNR4
$7.97
4.7 (19.2K)
OGX Renewing + Argan Oil of Morocco, Cold-Pressed Argan Oil for Hair Penetrating Treatment & Shine, Moisturizing & Strengthening Silky Oil for All Hair Types, Paraben & Sulfate Free, 3.3 fl oz
30,000 Units Sold/mo▲ 2.0%
10
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
B006J44BSI
$6.97
4.6 (44.4K)
Garnier Fructis Sleek & Shine Anti-Frizz Hair Serum for Frizzy, Dry Hair, Leave-In Argan Oil Infused Formula with Up to 72HRs of Frizz Control, Smooths Flyaways & Boosts Hair Shine, 5.1 Fl Oz
20,000 Units Sold/mo▲ 100.0%
View All 142 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the hair serums price landscape, we segmented all 142 tracked listings in Amazon's live "hair serums" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best hair serums price zone, absorbing 42% of the assortment (160 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the hair serums category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 42% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
42%
160 products

Top products in this price tier

#1
B073CWSQ51
$30.00
100k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
23%
90 products
$0.00 ~ $10.00
Tier 3
16%
61 products
$50.00 ~ $100.00
14%
Unlock to view all price tier distributions and their ASIN sales contributions

"Hair serums" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "hair serums" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-06-21 to 2026-06-27, the Amazon USweekly search volume for "hair serums" was approximately 201 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #876,345, climbing 476,895 positions from the previous week. Additionally, the top 3 products for this keyword capture 20.6% of the total click share and 23.8% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

hair serums

ASINSIGHT
Search Frequency Rank
876,345
476,895
Search Volume
201
62.1%
Top 3 Click Share
20.6%
Top 3 Conv. Share
23.8%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
201
View full trends for the past 3 years
JunJulAugSepOctNovDecJanFebMarAprMayJun
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