Best Selling Foundation on Amazon
2,979
ProductsUSMarketplace
November 2025Reporting Period
Sales Volume of Top ASINs for 'foundation' on AmazonNovember 2025
Most Selling Products
This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “foundation” on Amazon.com in the United States, totaling 2,979 products. Under this keyword, the top-ranked ASIN recorded more than 50,000 orders in November.1

Title
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Sales Volume
50,000+
Price($)
10.98
Ratings
4.3
Reviews
7,680
2

Title
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Sales Volume
50,000+
Price($)
7.95
Ratings
4.8
Reviews
20,385
3

Title
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)
Sales Volume
40,000+
Price($)
11.00
Ratings
4.6
Reviews
35,368
4

Title
REVLON ColorStay Pencil Waterproof Eyeliner, Smudge-Proof, Eye Makeup with Built-In Sharpener, Stocking Stuffer for Women, 202 Black Brown, 0.01 oz
Sales Volume
40,000+
Price($)
4.88
Ratings
4.5
Reviews
40,514
5

Title
Dr.Melaxin Peel Shot Glow White Rice Peeling Ampoule, Soft Exfoliating Face and Body Scrub Dead Skin Cells Remover for All Skin Types korean skin care 80ml
Sales Volume
40,000+
Price($)
19.99
Ratings
4.4
Reviews
3,259
6

Title
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Medium - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Sales Volume
30,000+
Price($)
17.10
Ratings
4.2
Reviews
60,831
7

Title
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Sales Volume
30,000+
Price($)
17.10
Ratings
4.2
Reviews
60,877
8

Title
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Sales Volume
30,000+
Price($)
17.10
Ratings
4.2
Reviews
60,830
9

Title
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Sales Volume
20,000+
Price($)
12.12
Ratings
4.6
Reviews
48,321
10

Title
medicube Salmon DNA PDRN Pink Peptide Eye Serum with Niacinamide and 99%!P(MISSING)urity Retinol for Fine Lines, Uneven Skin Tone, Korean Skin Care 1.01fl.oz
Sales Volume
20,000+
Price($)
14.90
Ratings
4.5
Reviews
1,566
Keyword Foundation Weekly Search Volume Trend
2,720
Search Frequency RankFoundation Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "foundation". In the price range of $20–$50, there are 947 ASINs, the highest proportion, accounting for 32.87%. Nearly 65.19% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 15.21% and a combined conversion rate of 5.92%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
Top3 Click Share
15.21%
Trend changes in the combined click share of the Top 3 ASINs for the keyword foundation.
Top3 Conversion Share
5.92%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword foundation.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
Most Selling Products
Search Volume & Trends
Market Overview
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