Best Selling Foundation on Amazon
2,653
Products
USMarketplace
December 2025Reporting Period
Sales Volume of Top ASINs for 'foundation' on AmazonDecember 2025

Most Selling Products

This list compiles the monthly sales and rankings of all ASINs that appeared within the first three pages of search results for the keyword “foundation” on Amazon.com in the United States, totaling 2,653 products. Under this keyword, the top-ranked ASIN recorded more than 100,000 orders in December.
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2,653
ASINs
1
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Title
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Sales Volume
100,000+
Price($)
18.96
Ratings
4.7
Reviews
139,444
2
BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case
Title
BS-MALL Makeup Brush Set 18 Pcs Premium Synthetic Foundation Powder Concealers Eye shadows Blush Makeup Brushes with black case
Sales Volume
80,000+
Price($)
16.99
Ratings
4.6
Reviews
56,163
3
Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair, Ceramic Hair Curler for Women, Anti-Scald, Tangle-Free, 600M Ionic, Dual Voltage, Gold, 1 Inch
Title
Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair, Ceramic Hair Curler for Women, Anti-Scald, Tangle-Free, 600M Ionic, Dual Voltage, Gold, 1 Inch
Sales Volume
80,000+
Price($)
67.49
Ratings
4.6
Reviews
3,517
4
CeraVe Daily Moisturizing Lotion for Dry Skin, Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides, Daily Moisturizer, Fragrance Free, Oil-Free, 19 Ounce
Title
CeraVe Daily Moisturizing Lotion for Dry Skin, Body Lotion & Face Moisturizer with Hyaluronic Acid and Ceramides, Daily Moisturizer, Fragrance Free, Oil-Free, 19 Ounce
Sales Volume
80,000+
Price($)
20.15
Ratings
4.7
Reviews
139,441
5
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Title
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
Sales Volume
70,000+
Price($)
10.98
Ratings
4.3
Reviews
8,419
6
celimax The Vita A Retinal Shot Tightening Booster | 0.1%!R(MISSING)etinal, 3%!M(MISSING)atryxyl, High-Strength Retinoid for Anti-Aging, Pore Minimizer, Wrinkles & Fine Lines, Firmer Skin, 15ml
Title
celimax The Vita A Retinal Shot Tightening Booster | 0.1%!R(MISSING)etinal, 3%!M(MISSING)atryxyl, High-Strength Retinoid for Anti-Aging, Pore Minimizer, Wrinkles & Fine Lines, Firmer Skin, 15ml
Sales Volume
70,000+
Price($)
17.97
Ratings
4.6
Reviews
5,678
7
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Title
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Sales Volume
70,000+
Price($)
9.95
Ratings
4.8
Reviews
20,619
8
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Title
LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Light - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
Sales Volume
60,000+
Price($)
26.60
Ratings
4.2
Reviews
62,664
9
LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid, Cream and Powder Face Makeup With Aluminum Handle
Title
LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid, Cream and Powder Face Makeup With Aluminum Handle
Sales Volume
60,000+
Price($)
14.40
Ratings
4.5
Reviews
9,781
10
BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case,Stocking Stuffers
Title
BEAKEY Makeup Brushes Set, Professional Foundation Eyeshadow Concealer Blush Powder Bronzer Applicator, 2 Blender Sponge with Beauty Paper Case,Stocking Stuffers
Sales Volume
60,000+
Price($)
9.97
Ratings
4.5
Reviews
79,472
Keyword Foundation Weekly Search Volume Trend
446
2,657
Search Frequency Rank
During Dec 7–13, this keyword ranked 2,657 in Amazon's Brand Analytics(ABA) report, down 446 from the previous week. The most recent Weekly search volume was 45,721 (-15.63% WoW). These insights help Amazon Sellers track long-term demand trends, identify market opportunities, and spot seasonal peaks.
Foundation Market Overview
This dataset shows the distribution of all ASINs on the first three pages under the keyword "foundation". In the price range of $20–$50, there are 917 ASINs, the highest proportion, accounting for 35.47%. Nearly 65.79% of ASINs have a rating of 4.3-4.7. For this keyword, the top three ranked ASINs have a combined click-through rate of 15.04% and a combined conversion rate of 3.54%.
Price Range Distribution($)
Price distribution of all ASINs on the first three pages of search results for this keyword.
Price($)Ratio
0-10
27.16%
10-20
30.14%
20-50
35.47%
50-100
6.23%
100-200
0.85%
200-500
0.12%
500-1,000
0.00%
1,000-0
0.04%
Rating Distribution
Rating distribution of all ASINs on the first three pages of search results for this keyword.
RatingRatio
4.8-5.0
4.80%
4.3-4.7
65.79%
3.8-4.2
25.06%
3.3-3.7
2.84%
2.8-3.2
0.64%
0.0-2.7
0.88%
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Review Count Distribution
Review Count of all ASINs on the first three pages of search results for this keyword.
Review CountRatio
0-100
19.14%
100-500
15.39%
500-1,000
9.31%
1,000-2,000
9.27%
2,000-5,000
15.83%
5,000-10,000
9.91%
10,000-0
21.14%
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Top3 Click Share
15.04%
Trend changes in the combined click share of the Top 3 ASINs for the keyword foundation.
Top3 Conversion Share
3.54%
Trend changes in the combined conversion share of the Top 3 ASINs for the keyword foundation.
Top3 ASINs
Top 3 ASINs by click share and conversion share for this keyword.
AsinClick(%)Conversion(%)
B004675EI6B004675EI6
5.99%
1.07%
B0BCGZMTSYB0BCGZMTSY
5.43%
1.85%
B0F51VDGW7B0F51VDGW7
3.62%
0.62%
Most Selling Products
Search Volume & Trends
Market Overview
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