Best Selling Fenty Beauty Mascara: See Top Product Rankings by Sales Volume & Market Trends

August 2026
135 Products Tracked

Looking for the most popular fenty beauty mascara products in the market? Our report leverages real Amazon monthly sales data to identify the best-performing products and the fastest-growing opportunities within the search results for the keyword "fenty beauty mascara." Whether you're searching for winning products to launch or monitoring market trends and competitor performance, this report provides the insights you need.

Based on monthly sales analytics, our Shoppers' Top Picks highlights that ASIN B00T0C9XRK currently leads the fenty beauty mascara market with 90K monthly sales, followed closely by B08H3JPH74 with 80K monthly sales and B07TXJHYKB with 30K monthly sales. Meanwhile, ASIN B0GNTLR45X stands out as the fastest-growing product, achieving an impressive 50.0% month-over-month sales growth. By tracking competitor sales performance and shifts in market demand, sellers can uncover emerging opportunities and make more informed product and marketing decisions.

🏆Shoppers' Top PicksAmazon
by monthly sales August 2026
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
1
B00T0C9XRK
$4.97·
4.3
Units/sold90K
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
2
B08H3JPH74
$10.82·
4.5
Units/sold80K
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
3
B07TXJHYKB
$4.97·
4.4
Units/sold30K

Top Selling Fenty Beauty Mascara

As of August 2026, we analyzed 135 tracked products in Amazon's "fenty beauty mascara" search results and generated the following sales chart and product rankings based on monthly sales data. The ranking below highlights the Top 10 products by estimated monthly sales. According to the latest data, these products generated between 10,000 and 90,000 monthly sales. B00T0C9XRK leads the fenty beauty mascara market with an estimated 90,000 monthly sales, down 20.0% from the previous month.

135Products Tracked
33,000Top 10 Avg. Sales
$12.93Top 10 Avg. Price
4.4Top 10 Avg. Rating
🏆
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
#1
B00T0C9XRK

essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free

90,000
▼ 20.0%
Units Sold/mo
$4.97
Price
4.3
Rating
416.7K
Reviews
2
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
B08H3JPH74
$10.82
4.5 (187.5K)
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
80,000 Units Sold/mo▼ 22.2%
3
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
B07TXJHYKB
$4.97
4.4 (82.5K)
essence Lash Princess False Lash Waterproof Mascara, Black (Pack of 1) | Lengthens & Adds Volume, No Smudge, No Flake, Long Lasting, Fiber Brush, Vegan & Cruelty Free, Paraben Free
30,000 Units Sold/mo▼ 33.3%
4
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
B0GNTLR45X
$10.82
4.3 (1.2K)
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30,000 Units Sold/mo▲ 50.0%
5
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
B004BD107O
$11.97
4.6 (27.3K)
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20,000 Units Sold/mo▼ 33.3%
10
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
B004BCXA7S
$11.97
4.5 (22.7K)
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
10,000 Units Sold/mo
View All 135 Products & Deep InsightsGet full access to sales data, trends, and market analysis

For sellers and category managers benchmarking the fenty beauty mascara price landscape, we segmented all 135 tracked listings in Amazon's live "fenty beauty mascara" search results across the full price spectrum, and surfaced the top 3 price tiers by share below to highlight where competition concentrates and where pricing gaps exist.

Leading the distribution, the $20.00 ~ $50.00 band is the category's best fenty beauty mascara price zone, absorbing 40% of the assortment (134 products) — this is where listing density is highest and where new entrants face the steepest competition for share-of-voice. Use the tier breakdown below to identify the top-ranking ASIN, monthly sales velocity, and rating profile within each band — essential inputs for pricing strategy, sourcing decisions, and competitive benchmarking in the fenty beauty mascara category.

Top 3 Price Tiers

$20.00 ~ $50.00 is the most competitive price tier, containing 40% of tracked products.

Sweet Spot
$20.00 ~ $50.00
Tier 1
40%
134 products

Top products in this price tier

#1
B00T0C9XRK
$4.97
90k Units Sold/mo
Unlock Top Performers
#2
$10.00 ~ $20.00
Tier 2
33%
110 products
$0.00 ~ $10.00
Tier 3
26%
88 products
$50.00 ~ $100.00
1%
Unlock to view all price tier distributions and their ASIN sales contributions

"Fenty beauty mascara" Search Volume and Market Trends on Amazon

Amazon keyword search volume data for "fenty beauty mascara" in the US marketplace. This report provides insights into keyword search volume, Amazon search trends, competition levels, and conversion efficiency for sellers and brands.

During the week of 2026-08-02 to 2026-08-08, the Amazon USweekly search volume for "fenty beauty mascara" was approximately 432 searches. The keyword currently holds an Amazon Search Frequency Rank (SFR) of #424,403, climbing 143,269 positions from the previous week. Additionally, the top 3 products for this keyword capture 85.4% of the total click share and 80% of the conversion share, indicating the level of market concentration.

Amazon Search Term
Weekly

fenty beauty mascara

ASINSIGHT
Search Frequency Rank
424,403
143,269
Search Volume
432
35.4%
Top 3 Click Share
85.4%
Top 3 Conv. Share
80%

Search Volume Trend

Past 3 Years
Past 4 Months
Recent 8 months
Weekly Search Volume
432
View full trends for the past 3 years
AugSepOctNovDecJanFebMarAprMayJunJulAug
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