Zoya Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

ZOYA is the best-performing zoya nail polish brand in July 2026, moving 4,300 units across 2 ASINs for 30.3% of Top 10 volume. OPI follows with 3,000 units (21.1%), ahead of Sally Hansen on 2,000 units (14.1%).

With 8 brands splitting the Top 10 and 65.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.37 to $11.71, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0006PLPE4 booked 300 units at $11.41, with ▲ 0.0% MoM change. On the growth side, B09NBR9DPR leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B002YK53Q0 close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.