White Gel Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
White Gel Nail Polish sales on Amazon US totaled 238,300 units in July 2026 (▲ 4.3% vs. the prior month), generating an estimated $1,983,218 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 64.9% of revenue, while a typical listing is priced at $7.92. The keyword itself pulled 114,102 Amazon queries over the same period (▼ 3.8% MoM).
Zooming out to the 12-month window ending July 2026, the white gel nail polish Top 50 moved 2,305,800 units and $19,213,012 in cumulative sales — an average of 192,150 units and $1,601,084 per month. Monthly throughput topped out at 238,300 units in July 2026 and dipped to 124,300 in May 2026, leaving the latest reading 42.5% higher than August 2025.
White Gel Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
238.3K
▲ 4.3% MoM
Monthly Revenue 2026/07
$2M
▲ 4.6% MoM
Top 10 Market Share 2026/07
60.0%
White Gel Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold white gel nail polish listing on Amazon US in July 2026 is ASIN B088JR69SV (Brand: JODSONE), which sold 50,000 units at $8.49 apiece — equal to 21.0% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 143,000 units and $1,287,730 in July 2026 — 60.0% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'White Gel Nail Polish' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
50K
▲ 66.7%vs. prior month
$465.5K
latest month
12-month trend
B084P2F223
Morovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
20K
▲ 0.0%vs. prior month
$139.2K
latest month
12-month trend
B08HYW1Q9N
Beetles White Gel Nail Polish, 1pc 15ml White Gel Polish | All Season Soak Off UV French Nails Art Manicure Salon DIY Design at Home
10K
▲ 0.0%vs. prior month
$62.5K
latest month
12-month trend
B0BWF17Q5T
beetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set, 6 Colors | Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit, Nail Concealer for Salon DIY Manicure Gift Women
10K
▲ 0.0%vs. prior month
$88.1K
latest month
12-month trend
B0CBR7J4TV
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0D2KJTP5C
3D Nail Art Gel Clear and White Solid Builder Gel for Nails | Non-Stick Hand 3d Sculpting Gel for Nail Art Molding Gel with Dual Form for Carving Pattern Decoration Nail Art Home Manicure
10K
▲ 0.0%vs. prior month
$85.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best White Gel Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JODSONE is the best-performing white gel nail polish brand in July 2026, moving 50,000 units across 1 ASIN for 35.0% of Top 10 volume. beetles Gel Polish follows with 29,000 units (20.3%), ahead of Morovan on 20,000 units (14.0%).
With 8 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.29 to $13.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JODSONE
1 ASIN in Top 10
35.0%
Units
50K
Revenue
$465.5K
Avg. price
$8.49
B088JR69SV
$8.49·★4.4·13.8K revsJODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Units sold50K
beetles Gel Polish
3 ASINs in Top 10
20.3%
Units
29K
Revenue
$358.2K
Avg. price
$13.54
B08HYW1Q9N
$6.64·★4.4·52.9K revsBeetles White Gel Nail Polish, 1pc 15ml White Gel Polish | All Season Soak Off UV French Nails Art Manicure Salon DIY Design at Home
Units sold10KB0BWF17Q5T
$9.99·★4.5·20.8K revsbeetles Gel Polish Whispers of Love Jelly Gel Nail Polish Set, 6 Colors | Milky White Nude Pink Neutral Sheer Translucent Soak Off UV Gel Nail Kit, Nail Concealer for Salon DIY Manicure Gift Women
Units sold10KB0D2MG495V
$23.99·★4.3·26.2K revsBeetles Fall Gel Polish Set, Fingertip Palette Collection, 32 Colors | With Base Glossy Matte Glitter Top Coat, Pink Red Blue Purple Brown Yellow Green Black White Gel, UV LED Lamp Nails Gifts
Units sold9K
Morovan
1 ASIN in Top 10
14.0%
Units
20K
Revenue
$139.2K
Avg. price
$6.29
B084P2F223
$6.29·★4.6·23.6K revsMorovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
Units sold20K
Trending White Gel Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GXKXTBD booked 6K units at $7.99, with ▲ 20.0% MoM change. On the growth side, B0CMHQGL4X leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B088JR69SV close behind at ▲ 66.7% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GXKXTBD
Makartt Gel Top Coat 2 Pcs No Wipe High Glossy Shine Finish | Long Lasting Top Coat Gel Nail Polish Clear Soak Off UV Nail Lamp, Salon Quality Art Design for Home Use Gift 10ML
Price
$7.99
Rating
4.6
Reviews
4.7K
Latest month sales
B0CMHQGL4X
JODSONE 23 PCS Gel Nail Polish Set with Base Glossy and Matte Top Coat Multicolored Gel Nail Long Lasting Suitable for All Seasons
Price
$9.99
Rating
4.3
Reviews
34K
Latest month sales
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.4
Reviews
13.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this white gel nail polish report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card