Zippo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Zippo sales on Amazon US totaled 33,000 units in July 2026 (▼ 24.2% vs. the prior month), generating an estimated $475,093 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 61.0% of revenue, while a typical listing is priced at $21.58. The keyword itself pulled 46,049 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the zippo Top 50 moved 469,500 units and $5,642,241 in cumulative sales — an average of 39,125 units and $470,187 per month. Monthly throughput topped out at 64,850 units in December 2025 and dipped to 20,650 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Zippo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33K
▼ 24.2% MoM
Monthly Revenue 2026/07
$475.1K
▼ 18.8% MoM
Top 10 Market Share 2026/07
73.6%
Zippo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold zippo listing on Amazon US in July 2026 is ASIN B07J2NFW3M (Brand: Zippo), which sold 10,000 units at $6.95 apiece — equal to 30.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,300 units and $289,709 in July 2026 — 73.6% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Zippo' on Amazon
July 2026









Is 73.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B07J2NFW3M
Zippo Butane Fuel Refill – Premium High-Purity for Lighters, Torches & Inserts – Clean Burning, Consistent Flame, Reliable Performance, Made in USA, 75ml 2-Pack
10K
▼ 50.0%vs. prior month
$68.2K
latest month
12-month trend

B001E5FLT0
Zippo Classic Brushed Chrome Pocket Lighter - Windproof & Refillable Flip-Top Metal Lighter - Everyday Use Pocket Lighters - Luxury Lighters Made in USA
4K
▲ 0.0%vs. prior month
$69.4K
latest month
12-month trend

B001E5FLWC
Zippo Lighter Gift Sets
3K
▲ 200.0%vs. prior month
$34.6K
latest month
12-month trend

B007VEVVBK
Zippo Premium Butane Fuel 1.48 oz - 3 Pack
2K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend

B07XSPY5DK
Zippo Lighter Inserts | Ideal gift for birthdays, Father's Day, Christmas, Valentine's Day, Weddings, Graduations, Groom Usher Office Events
1K
▼ 50.0%vs. prior month
$19.3K
latest month
12-month trend

B07XSCC887
Zippo 65826 Butane Lighter Insert - Single Torch, Chrome | Ideal gift for Birthdays, Father's Day, Christmas, Valentine's Day, Weddings, Graduations, Groom Usher Office Events
1K
▲ 0.0%vs. prior month
$16.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Zippo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B001E5FLWC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B005QH3LS0 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B001E5FLWC
Zippo Lighter Gift Sets
Price
$11.86
Rating
4.7
Reviews
3.3K
Latest month sales

B005QH3LS0
30 Zippo Flints - 5 Packs, 6 Flints in Each
Price
$7.00
Rating
4.8
Reviews
5.1K
Latest month sales

B07BVGYJXD
Zippo Lighter: Golden Dragon - Candy Apple Red 79095
Unlock to view ASIN details and product titles
Price
$21.70
Rating
4.6
Reviews
348
Latest month sales
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