Erasable Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Erasable Pens sales on Amazon US totaled 376,700 units in July 2026 (▲ 46.0% vs. the prior month), generating an estimated $3,931,453 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.0% of unit volume and 57.3% of revenue, while a typical listing is priced at $12.41. The keyword itself pulled 524,058 Amazon queries over the same period (▲ 67.5% MoM).
Zooming out to the 12-month window ending July 2026, the erasable pens Top 50 moved 3,324,850 units and $37,946,808 in cumulative sales — an average of 277,071 units and $3,162,234 per month. Monthly throughput topped out at 561,500 units in August 2025 and dipped to 136,450 in May 2026, leaving the latest reading 32.9% lower than August 2025.
Erasable Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
376.7K
▲ 46.0% MoM
Monthly Revenue 2026/07
$3.9M
▲ 29.5% MoM
Top 10 Market Share 2026/07
69.0%
Erasable Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold erasable pens listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 13.3% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $2,252,700 in July 2026 — 69.0% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Erasable Pens' on Amazon
July 2026
Is 69.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B082PN4X5J
Sharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B08MQRQTKJ
BIC Xtra Smooth Bright Edition Mechanical Pencils, 0.7 mm Medium Point, Bulk School Supplies for Students and Teachers, 40-Count Pack
40K
▲ 100.0%vs. prior month
$196.4K
latest month
12-month trend
B001CD9RRG
BIC Xtra Strong Mechanical Pencils with Erasers, Thick Point (0.9mm), 24-Count, Mechanical Pencils for School or Office Supplies
30K
▲ 200.0%vs. prior month
$148.5K
latest month
12-month trend
B001GAOTSW
PILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B00I8OBAOU
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
30K
▲ 200.0%vs. prior month
$137.1K
latest month
12-month trend
B00006JNK2
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
20K
▲ 150.0%vs. prior month
$199.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Erasable Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BIC is the best-performing erasable pens brand in July 2026, moving 70,000 units across 2 ASINs for 26.9% of Top 10 volume. EXPO follows with 70,000 units (26.9%), ahead of Sharpie on 50,000 units (19.2%).
With 6 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.76 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BIC
2 ASINs in Top 10
26.9%
Units
70K
Revenue
$344.9K
Avg. price
$5.76
B08MQRQTKJ
$7.06·★4.8·15.4K revsBIC Xtra Smooth Bright Edition Mechanical Pencils, 0.7 mm Medium Point, Bulk School Supplies for Students and Teachers, 40-Count Pack
Units sold40KB001CD9RRG
$4.47·★4.8·24.7K revsBIC Xtra Strong Mechanical Pencils with Erasers, Thick Point (0.9mm), 24-Count, Mechanical Pencils for School or Office Supplies
Units sold30K
EXPO
3 ASINs in Top 10
26.9%
Units
70K
Revenue
$606.5K
Avg. price
$7.45
B00I8OBAOU
$3.88·★4.6·97.5K revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Ultra Fine Tip, 8 Count - Whiteboard, Calendar, Organization, School Supplies
Units sold30KB00006JNK2
$5.49·★4.7·6.5K revsEXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Units sold20KB099GH73Q4
$12.99·★4.6·926 revsEXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Fine Tip, 21 Count - Whiteboard, Essential Supplies for Office, School, Classroom, Teachers
Units sold20K
Sharpie
1 ASIN in Top 10
19.2%
Units
50K
Revenue
$599.5K
Avg. price
$9.99
B082PN4X5J
$9.99·★4.7·47.7K revsSharpie S-Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50K
Trending Erasable Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00006JNK2 booked 20K units at $5.49, with ▲ 150.0% MoM change. On the growth side, B001GXHEYK leads positive momentum with ▲ 500.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006JNK2
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 12 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers
Price
$5.49
Rating
4.7
Reviews
6.5K
Latest month sales
B009QYH40U
PILOT FriXion Clicker Erasable, Black/Blue/Red Inks, 3-Pack
Price
$4.97
Rating
4.6
Reviews
37.3K
Latest month sales
B001GXHEYK
Paper Mate EraserMate Erasable Pens, Medium Point (1.0mm), Red, 12 Count
Unlock to view ASIN details and product titles
Price
$9.82
Rating
4.2
Reviews
725
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this erasable pens report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card