Youtheory Collagen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Sports Research is the best-performing youtheory collagen brand in July 2026, moving 30,000 units across 1 ASIN for 12.5% of Top 10 volume. Orgain follows with 30,000 units (12.5%), ahead of Live Conscious on 30,000 units (12.5%).

Volume is spread across 10 brands, with the top three holding 37.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $23.88 to $34.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D5JL8GVL booked 20K units at $26.95, with ▲ 0.0% MoM change. On the growth side, B07HYXJ8Z7 leads positive momentum with ▲ 50.0% MoM growth on 6K units, with B0F75KVB21 close behind at ▲ 33.3% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.