Youth To The People Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Youth To The People Face Wash sales on Amazon US totaled 529,000 units in July 2026 (▼ 26.1% vs. the prior month), generating an estimated $8,836,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 59.1% of revenue, while a typical listing is priced at $21.93. The keyword itself pulled 36,713 Amazon queries over the same period (▼ 26.8% MoM).
Zooming out to the 12-month window ending July 2026, the youth to the people face wash Top 50 moved 6,401,550 units and $106,064,527 in cumulative sales — an average of 533,463 units and $8,838,711 per month. Monthly throughput topped out at 716,000 units in June 2026 and dipped to 342,400 in May 2026, leaving the latest reading 9.4% higher than August 2025.
Youth To The People Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
529K
▼ 26.1% MoM
Monthly Revenue 2026/07
$8.8M
▼ 30.9% MoM
Top 10 Market Share 2026/07
68.1%
Youth To The People Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold youth to the people face wash listing on Amazon US in July 2026 is ASIN B081KL2QYJ (Brand: PanOxyl), which sold 100,000 units at $10.12 apiece — equal to 18.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $5,219,200 in July 2026 — 68.1% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Youth To The People Face Wash' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081KL2QYJ
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01MSSDEPK
CeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
60K
▲ 0.0%vs. prior month
$958.2K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
30K
▲ 50.0%vs. prior month
$562.2K
latest month
12-month trend
B0DYTQ5GYQ
medicube Facial Cleanser Zero Pore Capsule Cleansing Foam | Daily Gentle Cleanser for Skin Texture, Blackhead & Pore Care - AHA, BHA & PHA for Deep Cleansing, Korean Skincare, 4.23 oz
20K
▼ 50.0%vs. prior month
$292.6K
latest month
12-month trend
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Best Youth To The People Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PanOxyl is the best-performing youth to the people face wash brand in July 2026, moving 100,000 units across 1 ASIN for 27.8% of Top 10 volume. ANUA follows with 60,000 units (16.7%), ahead of CeraVe on 60,000 units (16.7%).
With 9 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.12 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PanOxyl
1 ASIN in Top 10
27.8%
Units
100K
Revenue
$1.1M
Avg. price
$10.12
B081KL2QYJ
$10.12·★4.6·82.8K revsPanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube | Maximum Strength, Antibacterial Daily Cleanser, Treats & Prevents Acne, Non-Comedogenic, Vegan, Unscented, All Skin Types
Units sold100K
ANUA
1 ASIN in Top 10
16.7%
Units
60K
Revenue
$780K
Avg. price
$13.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60K
CeraVe
1 ASIN in Top 10
16.7%
Units
60K
Revenue
$958.2K
Avg. price
$15.97
B01MSSDEPK
$15.97·★4.7·132.7K revsCeraVe Hydrating Cleanser with Hyaluronic Acid, Face Wash for Dry Skin,16oz | Skin Care For Men and Women, Daily Cleanser & Makeup Remover with Glycerin & Ceramides, National Eczema Association Certified
Units sold60K
Trending Youth To The People Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09N919SS5 booked 10K units at $9.75, with ▲ 0.0% MoM change. On the growth side, B0FNWJFQFM leads positive momentum with ▲ 50.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09N919SS5
Beauty of Joseon Green Plum Refreshing Cleanser Gel Type Deep Pore Cleansing, Face Cleansers for All Skin Types, Korean Skincare 100ml, 3.38 fl.oz
Price
$9.75
Rating
4.6
Reviews
6.6K
Latest month sales
B0C1BMWPR2
Arencia Korean Rice Mochi Face Cleanser - Face Wash, Gentle Scrub All in One for Deep Cleansing, Moisturizing, Pore Minimizing with Rice Water & Green Tea (4.23oz)
Price
$19.00
Rating
4.6
Reviews
8.1K
Latest month sales
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Unlock to view ASIN details and product titles
Price
$19.80
Rating
4.6
Reviews
1.3K
Latest month sales
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