Youth To The People Face Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Youth To The People Face Wash sales on Amazon US totaled 375,000 units in July 2026 (▼ 34.4% vs. the prior month), generating an estimated $6,862,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 50.8% of revenue, while a typical listing is priced at $23.19. The keyword itself pulled 36,041 Amazon queries over the same period (▼ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the youth to the people face wash Top 50 moved 4,700,550 units and $87,262,737 in cumulative sales — an average of 391,713 units and $7,271,895 per month. Monthly throughput topped out at 572,000 units in June 2026 and dipped to 230,300 in May 2026, leaving the latest reading 10.4% higher than August 2025.
Youth To The People Face Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
375K
▼ 34.4% MoM
Monthly Revenue 2026/07
$6.9M
▼ 38.0% MoM
Top 10 Market Share 2026/07
58.7%
Youth To The People Face Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold youth to the people face wash listing on Amazon US in July 2026 is ASIN B0BVV8BNYJ (Brand: ANUA), which sold 60,000 units at $13.00 apiece — equal to 16.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $3,489,100 in July 2026 — 58.7% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Youth To The People Face Wash' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BVV8BNYJ
Anua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
60K
▼ 14.3%vs. prior month
$780K
latest month
12-month trend
B01N34XW93
La Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
40K
▼ 60.0%vs. prior month
$799.6K
latest month
12-month trend
B09Y4HHY1P
Cetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
30K
▲ 0.0%vs. prior month
$354.6K
latest month
12-month trend
B0DYTQ5GYQ
medicube Facial Cleanser Zero Pore Capsule Cleansing Foam | Daily Gentle Cleanser for Skin Texture, Blackhead & Pore Care - AHA, BHA & PHA for Deep Cleansing, Korean Skincare, 4.23 oz
20K
▼ 50.0%vs. prior month
$292.6K
latest month
12-month trend
B0CPDBW579
FULLY Green Tomato Pore Clay Mask Cleanser for Deep Cleansing, 4.05 fl oz | Clay Pack Cleanser for Deep Pore Cleansing, Blackhead & Sebum Control, Gentle Korean Face Wash for Oily & Combination Skin
20K
▼ 33.3%vs. prior month
$346.4K
latest month
12-month trend
B016NRXO06
COSRX Low pH Good Morning Gel Face Cleanser, Gentle Face Wash, 5.07 fl oz | Daily Mild Care for Sensitive Skin, Gentle Cleanser, pH Balancing, Tea Tree Oil, Gentle Sebum, Pore Control, Korean Skin Care
10K
▲ 0.0%vs. prior month
$113.6K
latest month
12-month trend
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Best Youth To The People Face Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ANUA is the best-performing youth to the people face wash brand in July 2026, moving 60,000 units across 1 ASIN for 27.3% of Top 10 volume. La Roche-Posay follows with 40,000 units (18.2%), ahead of Cetaphil on 30,000 units (13.6%).
Volume is spread across 10 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.88 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ANUA
1 ASIN in Top 10
27.3%
Units
60K
Revenue
$780K
Avg. price
$13.00
B0BVV8BNYJ
$13.00·★4.6·20.8K revsAnua Heartleaf Quercetinol Pore Deep Cleansing Foam, 5.07 fl.oz | Face wash for Pore Refining Cleanser, Hydrating Daily Cleanser For Double Cleansing, Gentle Foaming with BHA, Korean Skincare
Units sold60K
La Roche-Posay
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$799.6K
Avg. price
$19.99
B01N34XW93
$19.99·★4.7·45.7K revsLa Roche-Posay Toleriane Purifying Foaming Facial Cleanser with Niacinamide | Oil free face wash for sensitive skin with niacinamide and ceramides. Pore cleanser that won’t dry out skin and is soap free.
Units sold40K
Cetaphil
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$354.6K
Avg. price
$11.88
B09Y4HHY1P
$11.88·★4.7·12.2K revsCetaphil Daily Facial Cleanser, Oily & Combination Skin, 16oz | Fragrance-Free, Soap-Free, Hypoallergenic, Sensitive To Oily Skin, Combination Skin, Dermatologist Recommended
Units sold30K
Trending Youth To The People Face Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CMGJ1NW4 booked 10K units at $11.97, with ▲ 0.0% MoM change. On the growth side, B0F3JCYZTS leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0GQW7L9JJ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CMGJ1NW4
Good Molecules Hydrating Facial Cleansing Gel, Gentle Face Wash, 6.7 fl oz | Gentle daily face wash that removes impurities without stripping skin. Boosts hydration. All skin types.
Price
$11.97
Rating
4.6
Reviews
3.3K
Latest month sales
B0F3JCYZTS
e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser, Gentle Hydrating Gel Face Cleanser, Made With Hyaluronic Acid, Vegan & Cruelty-Free, 5.5 fl oz
Price
$9.96
Rating
4.6
Reviews
1.3K
Latest month sales
B0GQW7L9JJ
CeraVe Brightening Vitamin C Facial Cleanser, Niacinamide Face Wash, 8oz | Hydrating Skin Care Formula with Ceramides, Gently Exfoliates To Fade Discoloration and Reveal a Radiant Complexion
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.5
Reviews
149
Latest month sales
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