Yellow Ribbon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yellow Ribbon sales on Amazon US totaled 15,850 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $125,691 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 70.2% of revenue, while a typical listing is priced at $8.70. The keyword itself pulled 16,917 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the yellow ribbon Top 50 moved 184,400 units and $1,464,388 in cumulative sales — an average of 15,367 units and $122,032 per month. Monthly throughput topped out at 20,900 units in April 2026 and dipped to 8,800 in January 2026, leaving the latest reading 0.9% lower than August 2025.
Yellow Ribbon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.8K
▼ 7.6% MoM
Monthly Revenue 2026/07
$125.7K
▼ 4.9% MoM
Top 10 Market Share 2026/07
72.6%
Yellow Ribbon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yellow ribbon listing on Amazon US in July 2026 is ASIN B07Q8RNMJV (Brand: TONIFUL), which sold 2,000 units at $5.99 apiece — equal to 12.6% of every unit tracked in this report.
The Top 10 ASINs account for 11,500 units and $88,229 in July 2026 — 72.6% of unit volume and 70.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yellow Ribbon' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07Q8RNMJV
TONIFUL 500 Yards Gold Curling Ribbon Balloon String Gift Wrapping Decor | Gold Ribbon for Gift Wrapping Balloons Curling String for Bouquets Crafts Birthday Graduation Christmas New Year Decorations
2K
▼ 33.3%vs. prior month
$12K
latest month
12-month trend
B08NXF43DB
MEEDEE 3/8 Inch Satin Ribbon Set – 10 Rolls Rainbow Double Face Ribbon for Gift Wrapping, 5 Yards Each (Total 50 Yards), Decorative Ribbon for Presents & Party Favors
2K
▼ 33.3%vs. prior month
$16K
latest month
12-month trend
B08722TFPH
LIUYAXI 3/8 Inch Satin Ribbon Set – 20 Rolls Rainbow Ribbon, 5 Yards Each (Total 100 Yards), Decorative Ribbon for Gift Wrapping, Crafts Hair Bows, Flower Bouquet, Wedding Party Decorat
2K
▲ 0.0%vs. prior month
$14.4K
latest month
12-month trend
B0D1D8115R
Carson Dellosa Yellow Bulletin Board Border Roll for Classroom Decor, 65Ft | 1 Roll of Scalloped Trim for Rolling Whiteboard, Cork and Posterboard, Party, Office Decorations, and Classroom Decor
1K
▲ 233.3%vs. prior month
$9.2K
latest month
12-month trend
B0CX1J7S2W
Ribbli Ivory Ribbon 1 Inch x 3 Rolls Total 24 Yards Ivory Handmade Fringe Chiffon Silk Ribbon for Wrapping Wedding Invitations Bridal Bouquets DIY Crafts Home Decor
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0D1K682KT
TONIFUL Rainbow Curling Ribbon-6 Assorted Colors Balloon Curling Ribbons Set-600 Yards Balloon String for DIY Decor,Gift Wrapping,Ribbons and Bows for Christmas New Year Birthday Gifts Supplies
1K
▲ 0.0%vs. prior month
$9K
latest month
12-month trend
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Best Yellow Ribbon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TONIFUL is the best-performing yellow ribbon brand in July 2026, moving 3,400 units across 3 ASINs for 29.6% of Top 10 volume. MEEDEE follows with 2,000 units (17.4%), ahead of LIUYAXI on 2,000 units (17.4%).
With 8 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.39 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TONIFUL
3 ASINs in Top 10
29.6%
Units
3.4K
Revenue
$23.6K
Avg. price
$6.79
B07Q8RNMJV
$5.99·★4.7·3.2K revsTONIFUL 500 Yards Gold Curling Ribbon Balloon String Gift Wrapping Decor | Gold Ribbon for Gift Wrapping Balloons Curling String for Bouquets Crafts Birthday Graduation Christmas New Year Decorations
Units sold2KB0D1K682KT
$8.99·★4.6·641 revsTONIFUL Rainbow Curling Ribbon-6 Assorted Colors Balloon Curling Ribbons Set-600 Yards Balloon String for DIY Decor,Gift Wrapping,Ribbons and Bows for Christmas New Year Birthday Gifts Supplies
Units sold1KB08T7BPWZZ
$5.39·★4.6·6.6K revsTONIFUL 100yds 3/8 Inch Gold Satin Ribbon for Craft Gifts Wrapping | Thin Solid Fabric for Crafts Invitation Bouquet Hair Bows Balloons Wedding Christmas Birthday Halloween Party Decoration
Units sold400
MEEDEE
1 ASIN in Top 10
17.4%
Units
2K
Revenue
$16K
Avg. price
$6.99
B08NXF43DB
$6.99·★4.7·3.2K revsMEEDEE 3/8 Inch Satin Ribbon Set – 10 Rolls Rainbow Double Face Ribbon for Gift Wrapping, 5 Yards Each (Total 50 Yards), Decorative Ribbon for Presents & Party Favors
Units sold2K
LIUYAXI
1 ASIN in Top 10
17.4%
Units
2K
Revenue
$14.4K
Avg. price
$6.39
B08722TFPH
$6.39·★4.6·9.3K revsLIUYAXI 3/8 Inch Satin Ribbon Set – 20 Rolls Rainbow Ribbon, 5 Yards Each (Total 100 Yards), Decorative Ribbon for Gift Wrapping, Crafts Hair Bows, Flower Bouquet, Wedding Party Decorat
Units sold2K
Trending Yellow Ribbon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1D8115R booked 1K units at $8.81, with ▲ 233.3% MoM change. On the growth side, B08BZDLY29 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B09TJM7SQB close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1D8115R
Carson Dellosa Yellow Bulletin Board Border Roll for Classroom Decor, 65Ft | 1 Roll of Scalloped Trim for Rolling Whiteboard, Cork and Posterboard, Party, Office Decorations, and Classroom Decor
Price
$8.81
Rating
4.7
Reviews
4.5K
Latest month sales
B08BZDLY29
Ribbli Grosgrain Ruler & School Bus Craft Ribbon,7/8-Inch,10-Yard Spool, White/Yellow/Red,Use for Teacher Appreciation Gift,Back to School Decoration,Wreath,Gift Wrapping,All Crafting and Sewing
Price
$7.79
Rating
4.8
Reviews
288
Latest month sales
B09TJM7SQB
Ribbli Double Faced Maize Yellow Satin Ribbon,3/8” x Continuous 25 Yards,Use for Bows Bouquet,Gift Wrapping,Floral Arrangement
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.8
Reviews
6K
Latest month sales
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