Yankee Candle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

GODONLIF is the best-performing yankee candle brand in July 2026, moving 50,000 units across 1 ASIN for 38.8% of Top 10 volume. Innqoo follows with 50,000 units (38.8%), ahead of Yankee Candle on 25,000 units (19.4%).

With 4 brands splitting the Top 10 and 96.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.97 to $19.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01M7TTA2S booked 4K units at $21.49, with ▲ 33.3% MoM change. On the growth side, B001L2MD2E leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0GR8J9L53 close behind at ▲ 900.0% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.