Vanilla Candle Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vanilla Candle sales on Amazon US totaled 104,700 units in July 2026 (▲ 5.9% vs. the prior month), generating an estimated $1,648,304 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.5% of unit volume and 67.2% of revenue, while a typical listing is priced at $20.24. The keyword itself pulled 24,102 Amazon queries over the same period (▲ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the vanilla candle Top 50 moved 1,056,400 units and $19,945,363 in cumulative sales — an average of 88,033 units and $1,662,114 per month. Monthly throughput topped out at 136,250 units in December 2025 and dipped to 53,550 in August 2025, leaving the latest reading 95.5% higher than August 2025.
Vanilla Candle Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
104.7K
▲ 5.9% MoM
Monthly Revenue 2026/07
$1.6M
▼ 13.0% MoM
Top 10 Market Share 2026/07
74.5%
Vanilla Candle Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vanilla candle listing on Amazon US in July 2026 is ASIN B0DZFGTCLR (Brand: Innqoo), which sold 50,000 units at $19.99 apiece — equal to 47.8% of every unit tracked in this report and 8.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $1,108,220 in July 2026 — 74.5% of unit volume and 67.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vanilla Candle' on Amazon
July 2026
Is 74.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B0G2T1DNYB
Glade 2in1 Scented Candle, Hawaiian Breeze & Vanilla Passion Fruit, 2 Count | Air Freshener Candles with Essential Oils, Tropical Home Fragrance, 2 Single-Wick Jars, 4.08 oz, Scented Candles for Home
6K
▲ 20.0%vs. prior month
$35.9K
latest month
12-month trend
B0F3DQSZKT
Yankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
6K
▼ 40.0%vs. prior month
$95.6K
latest month
12-month trend
B07QCQN4B9
Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet, Smoke, Food, and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
4K
▲ 33.3%vs. prior month
$59K
latest month
12-month trend
B0CW5ZVKSX
AOOVOO Scented Candles for Men - 4 Pack Candles for Home Scented | 36oz Soy Wax, 200h Long Lasting Burn, Men Candle Set, Sandalwood Oud/Mahogany Teakwood/Smoke Vanilla/Jasmine Candle Set A
3K
▲ 50.0%vs. prior month
$79K
latest month
12-month trend
B0CKK34BF9
Salt & Stone Coconut & Soy Blend Scented Candle, Santal & Vetiver 8.5 oz | For Women & Men, Warm & Woody Scent, Hand-Poured, Aromatic & Fragrant, 100% Clean Cotton, Wick 50 Hour Burn Time
2K
▼ 33.3%vs. prior month
$98K
latest month
12-month trend
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Best Vanilla Candle Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Innqoo is the best-performing vanilla candle brand in July 2026, moving 50,000 units across 1 ASIN for 64.1% of Top 10 volume. Yankee Candle follows with 9,000 units (11.5%), ahead of Glade on 8,000 units (10.3%).
With 6 brands splitting the Top 10 and 85.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Innqoo
1 ASIN in Top 10
64.1%
Units
50K
Revenue
$641.5K
Avg. price
$19.99
B0DZFGTCLR
$19.99·★4.5·5K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
Yankee Candle
3 ASINs in Top 10
11.5%
Units
9K
Revenue
$146.8K
Avg. price
$19.97
B0F3DQSZKT
$19.97·★4.6·2.1K revsYankee Candle Mid Summer's Night, Scented Candle, 22oz Large Jar with up to 150 Hour Burn, Giftable
Units sold6KB0F3DPKTVT
$19.97·★4.6·1.1K revsYankee Candle Vanilla Cupcake Scented Candle, 22oz Large Jar, up to 150 Hour Burn Time, Giftable for Birthdays
Units sold2KB0F3DRTCB2
$19.97·★4.4·1.5K revsYankee Candle Spiced Pumpkin, Fall Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable
Units sold1K
Glade
2 ASINs in Top 10
10.3%
Units
8K
Revenue
$55.9K
Avg. price
$7.99
B0G2T1DNYB
$5.99·★4.6·644 revsGlade 2in1 Scented Candle, Hawaiian Breeze & Vanilla Passion Fruit, 2 Count | Air Freshener Candles with Essential Oils, Tropical Home Fragrance, 2 Single-Wick Jars, 4.08 oz, Scented Candles for Home
Units sold6KB0G2TFFMBZ
$9.99·★4.7·279 revsGlade 2in1 Scented Candle, Hawaiian Breeze & Vanilla Passion Fruit, 3 Count | Air Freshener Candles with Essential Oils, Tropical Home Fragrance, 3 Single-Wick Jars, 4.08 oz, Scented Candles for Home
Units sold2K
Trending Vanilla Candle Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G2TFFMBZ booked 2K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0GR8J9L53 leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2TFFMBZ
Glade 2in1 Scented Candle, Hawaiian Breeze & Vanilla Passion Fruit, 3 Count | Air Freshener Candles with Essential Oils, Tropical Home Fragrance, 3 Single-Wick Jars, 4.08 oz, Scented Candles for Home
Price
$9.99
Rating
4.7
Reviews
279
Latest month sales
B0F3DRTCB2
Yankee Candle Spiced Pumpkin, Fall Scented Candle, 22oz Large Jar with up to 150 Hour Burn Time, Giftable
Price
$19.97
Rating
4.4
Reviews
1.5K
Latest month sales
B0GR8J9L53
AOOVOO Fall Candles Set - 4 Pack Candles for Home Scented, 28 oz Natural Soy Wax 200 Hour Long Lasting, Autumn Gifts Set for Women Men Fall Fragrance of Pumpkin/Apple Cinnamon/Clove/Wheat Vanilla
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.4
Reviews
693
Latest month sales
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