Yamaha Keyboard Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yamaha Keyboard sales on Amazon US totaled 16,750 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $2,361,176 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.2% of unit volume and 59.9% of revenue, while a typical listing is priced at $212.25. The keyword itself pulled 26,803 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the yamaha keyboard Top 50 moved 281,400 units and $37,457,142 in cumulative sales — an average of 23,450 units and $3,121,428 per month. Monthly throughput topped out at 56,400 units in December 2025 and dipped to 8,500 in May 2026, leaving the latest reading 15.0% lower than August 2025.
Yamaha Keyboard Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.8K
▼ 15.8% MoM
Monthly Revenue 2026/07
$2.4M
▼ 23.9% MoM
Top 10 Market Share 2026/07
72.2%
Yamaha Keyboard Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yamaha keyboard listing on Amazon US in July 2026 is ASIN B08337LTJ7 (Brand: COYAHO), which sold 4,000 units at $6.99 apiece — equal to 23.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 12,100 units and $1,415,123 in July 2026 — 72.2% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yamaha Keyboard' on Amazon
July 2026
Is 72.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08337LTJ7
Piano Keyboard Stickers for 88/61/54/49/37 Key, Bold Large Letter Piano Stickers for Learning, Removable Piano Keyboard Letters, Notes Label for Beginners and Kids, Multicolor
4K
▲ 0.0%vs. prior month
$27.7K
latest month
12-month trend
B083ZCWWWK
RockJam RJ5061 61 Key Keyboard Piano Kit with Stand, Bench & Headphones | Beginner electric keyboard piano set with pitch bend, LED panel, Simply Piano lessons and note stickers, all included
2K
▼ 33.3%vs. prior month
$240K
latest month
12-month trend
B07574VQPQ
Liquid Stands Piano Keyboard Stand - Z Style Adjustable and Portable Heavy Duty Music Stand for Kids and Adults -Fits 54-88 Key Electric Pianos - Sturdy Musical Keyboard Stand (Black)
1K
▲ 0.0%vs. prior month
$75.5K
latest month
12-month trend
B08T61FPTV
JIKADA 61 Key Portable Electronic Keyboard Piano,3 Teaching Modes | Electric Keyboard Piano Set w/Lighted Keys, Stand, Stool,LCD Screen, Built-In Speakers, Headphones, Microphone, Note Stickers
1K
▲ 0.0%vs. prior month
$155.5K
latest month
12-month trend
B0CLVRL7YW
Alesis Recital Play 88-Key Piano Keyboard Bundle | Portable, 480 Voices, Split/Layer Modes, Includes Lessons, Stand, Sustain Pedal, Headphones, Carry Bag, for Beginners
1K
▲ 0.0%vs. prior month
$189K
latest month
12-month trend
B0C1GQ9MXT
Keyboard Stand & Bench Set, Upgrade Heavy Duty Double-X Keyboard Stand, Adjustable & Portable Digital Piano Stand with Locking Straps
800
▼ 20.0%vs. prior month
$45.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Yamaha Keyboard Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COYAHO is the best-performing yamaha keyboard brand in July 2026, moving 4,000 units across 1 ASIN for 33.1% of Top 10 volume. RockJam follows with 2,000 units (16.5%), ahead of Yamaha on 1,100 units (9.1%).
Volume is spread across 9 brands, with the top three holding 58.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $459.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COYAHO
1 ASIN in Top 10
33.1%
Units
4K
Revenue
$27.7K
Avg. price
$6.99
B08337LTJ7
$6.99·★4.6·16.1K revsPiano Keyboard Stickers for 88/61/54/49/37 Key, Bold Large Letter Piano Stickers for Learning, Removable Piano Keyboard Letters, Notes Label for Beginners and Kids, Multicolor
Units sold4K
RockJam
1 ASIN in Top 10
16.5%
Units
2K
Revenue
$240K
Avg. price
$119.99
B083ZCWWWK
$119.99·★4.5·46.9K revsRockJam RJ5061 61 Key Keyboard Piano Kit with Stand, Bench & Headphones | Beginner electric keyboard piano set with pitch bend, LED panel, Simply Piano lessons and note stickers, all included
Units sold2K
Yamaha
2 ASINs in Top 10
9.1%
Units
1.1K
Revenue
$488.2K
Avg. price
$459.99
B01LY8OUQW
$449.99·★4.7·6.7K revsYamaha P71 88-Key Weighted Action Digital Piano with Sustain Pedal and Power Supply (Amazon-Exclusive)
Units sold700B0F9H3SHFJ
$469.99·★4.6·109 revsYamaha 88-Key Digital Piano with Weighted Keys, Compact Design, Bluetooth, Keyboard, Music Rest, Sustain Foot Switch, and Built-in Speakers for Home Practice or Travel P145BT
Units sold400
Trending Yamaha Keyboard Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F9H3SHFJ booked 400 units at $469.99, with ▲ 33.3% MoM change. On the growth side, B0D1CT2V57 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F9H3SHFJ
Yamaha 88-Key Digital Piano with Weighted Keys, Compact Design, Bluetooth, Keyboard, Music Rest, Sustain Foot Switch, and Built-in Speakers for Home Practice or Travel P145BT
Price
$469.99
Rating
4.6
Reviews
109
Latest month sales
B07MH391ZF
Roland FP-10 Compact 88-Note Digital Piano | SuperNATURAL Piano Tones, Authentic Acoustic Feel Keyboard, Great for Beginners & Experienced Players
Price
$449.99
Rating
4.5
Reviews
1.7K
Latest month sales
B0D1CT2V57
Yamaha 61-Key Portable Keyboard for Beginners with Learning Tools, Music Rest and Power Adapter PSRE283
Unlock to view ASIN details and product titles
Price
$169.99
Rating
4.5
Reviews
421
Latest month sales
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