Keyboard Piano Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Keyboard Piano sales on Amazon US totaled 13,150 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $2,495,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.1% of unit volume and 59.0% of revenue, while a typical listing is priced at $208.82. The keyword itself pulled 71,059 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the keyboard piano Top 50 moved 210,850 units and $38,221,620 in cumulative sales — an average of 17,571 units and $3,185,135 per month. Monthly throughput topped out at 54,550 units in December 2025 and dipped to 5,950 in May 2026, leaving the latest reading 17.4% higher than August 2025.
Keyboard Piano Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.2K
▼ 21.5% MoM
Monthly Revenue 2026/07
$2.5M
▼ 25.2% MoM
Top 10 Market Share 2026/07
60.1%
Keyboard Piano Market Share & Sales Concentration on Amazon US — July 2026
The most-sold keyboard piano listing on Amazon US in July 2026 is ASIN B083ZCWWWK (Brand: RockJam), which sold 2,000 units at $119.99 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,900 units and $1,471,483 in July 2026 — 60.1% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Keyboard Piano' on Amazon
July 2026
Is 60.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B083ZCWWWK
RockJam RJ5061 61 Key Keyboard Piano Kit with Stand, Bench & Headphones | Beginner electric keyboard piano set with pitch bend, LED panel, Simply Piano lessons and note stickers, all included
2K
▼ 33.3%vs. prior month
$240K
latest month
12-month trend
B08T61FPTV
JIKADA 61 Key Portable Electronic Keyboard Piano,3 Teaching Modes | Electric Keyboard Piano Set w/Lighted Keys, Stand, Stool,LCD Screen, Built-In Speakers, Headphones, Microphone, Note Stickers
1K
▲ 0.0%vs. prior month
$155.5K
latest month
12-month trend
B0FT3N7TK1
Akai Professional MPK Mini IV 25-Key USB-C MIDI Keyboard Controller, Black | Velocity-Sensitive Mini Keys, 8 MPC Pads, 360° Knobs, Chord and Scale Mode, for Beat Makers, Music Production
1K
▲ 0.0%vs. prior month
$99K
latest month
12-month trend
B0CLVRL7YW
Alesis Recital Play 88-Key Piano Keyboard Bundle | Portable, 480 Voices, Split/Layer Modes, Includes Lessons, Stand, Sustain Pedal, Headphones, Carry Bag, for Beginners
1K
▲ 0.0%vs. prior month
$189K
latest month
12-month trend
B01LY8OUQW
YAMAHA P71 88-Key Weighted Action Digital Piano with Sustain Pedal and Power Supply (Amazon-Exclusive)
700
▼ 65.0%vs. prior month
$301K
latest month
12-month trend
B08SVQ7MHQ
Keyboard Piano for Kids, BIGFUN 37 Keys Toddler Piano Instrument Toy, Blue | Kids Electronic Multifunction Music Educational Keyboard Toy for 3-7 Year Old Girls and Boys
700
▲ 16.7%vs. prior month
$13.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Keyboard Piano Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RockJam is the best-performing keyboard piano brand in July 2026, moving 2,000 units across 1 ASIN for 25.3% of Top 10 volume. Yamaha follows with 1,500 units (19.0%), ahead of Akai Professional on 1,300 units (16.5%).
With 7 brands splitting the Top 10 and 60.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $119.00 to $363.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RockJam
1 ASIN in Top 10
25.3%
Units
2K
Revenue
$240K
Avg. price
$119.99
B083ZCWWWK
$119.99·★4.5·46.9K revsRockJam RJ5061 61 Key Keyboard Piano Kit with Stand, Bench & Headphones | Beginner electric keyboard piano set with pitch bend, LED panel, Simply Piano lessons and note stickers, all included
Units sold2K
Yamaha
3 ASINs in Top 10
19.0%
Units
1.5K
Revenue
$548.2K
Avg. price
$363.32
B01LY8OUQW
$449.99·★4.7·6.6K revsYAMAHA P71 88-Key Weighted Action Digital Piano with Sustain Pedal and Power Supply (Amazon-Exclusive)
Units sold700B0F9H3SHFJ
$469.99·★4.6·103 revsYamaha 88-Key Digital Piano with Weighted Keys, Compact Design, Bluetooth, Keyboard, Music Rest, Sustain Foot Switch, and Built-in Speakers for Home Practice or Travel P145BT
Units sold400B0D4R6BF5K
$169.99·★4.7·278 revsYamaha 61-Key Portable Keyboard for Beginners with Built-In Songs, Quiz Mode, Music Rest, with Power Adapter YPT280
Units sold400
Akai Professional
2 ASINs in Top 10
16.5%
Units
1.3K
Revenue
$145.3K
Avg. price
$119.00
B0FT3N7TK1
$99.00·★4.6·834 revsAkai Professional MPK Mini IV 25-Key USB-C MIDI Keyboard Controller, Black | Velocity-Sensitive Mini Keys, 8 MPC Pads, 360° Knobs, Chord and Scale Mode, for Beat Makers, Music Production
Units sold1KB0BFBDT2D2
$139.00·★4.6·2.1K revsAkai Professional MPK Mini Plus 37-Key USB MIDI Keyboard Controller | Velocity-Sensitive Mini Keys, 8 MPC Pads, 64 Step Sequencer, MIDI/CV/Gate I/O, Software Suite Included, for Beat Makers
Units sold300
Trending Keyboard Piano Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F9H3SHFJ booked 400 units at $469.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F9H3SHFJ
Yamaha 88-Key Digital Piano with Weighted Keys, Compact Design, Bluetooth, Keyboard, Music Rest, Sustain Foot Switch, and Built-in Speakers for Home Practice or Travel P145BT
Price
$469.99
Rating
4.6
Reviews
103
Latest month sales
B07MH391ZF
Roland FP-10 | Compact 88-Note Digital Piano | SuperNATURAL Piano Tones | Authentic Acoustic Feel Keyboard | Great for Beginners & Experienced Players | Bluetooth & MIDI Connectivity | 88-key PHA-4 keyboard with SuperNATURAL sound and Bluetooth for practice, performance and recording
Price
$499.99
Rating
4.5
Reviews
1.7K
Latest month sales
B0D4R6BF5K
Yamaha 61-Key Portable Keyboard for Beginners with Built-In Songs, Quiz Mode, Music Rest, with Power Adapter YPT280
Unlock to view ASIN details and product titles
Price
$169.99
Rating
4.7
Reviews
278
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this keyboard piano report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card