Xshot Water Gun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Xshot Water Gun sales on Amazon US totaled 77,500 units in July 2026 (▼ 17.9% vs. the prior month), generating an estimated $1,694,477 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.5% of unit volume and 56.6% of revenue, while a typical listing is priced at $24.14. The keyword itself pulled 4,835 Amazon queries over the same period (▼ 61.6% MoM).
Zooming out to the 12-month window ending July 2026, the xshot water gun Top 50 moved 365,750 units and $7,865,623 in cumulative sales — an average of 30,479 units and $655,469 per month. Monthly throughput topped out at 94,400 units in June 2026 and dipped to 6,900 in January 2026, leaving the latest reading 225.6% higher than August 2025.
Xshot Water Gun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.5K
▼ 17.9% MoM
Monthly Revenue 2026/07
$1.7M
▼ 24.9% MoM
Top 10 Market Share 2026/07
64.5%
Xshot Water Gun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold xshot water gun listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 25.8% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $958,730 in July 2026 — 64.5% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Xshot Water Gun' on Amazon
July 2026
Is 64.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B0G2PK368C
XSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
9K
▲ 0.0%vs. prior month
$136.5K
latest month
12-month trend
B08V51SGPG
JOYIN 18 Pack 16.5'' Water Gun, Blaster Squirt Guns, Bulk Water Guns Summer Outdoor Swimming Pool, Backyard, Beach Water Game Fighting Play Pool Toys
4K
▼ 33.3%vs. prior month
$111.7K
latest month
12-month trend
B0GFCWJKFV
Mini Water Gun for Kids Toddler: 2 Pack Water Guns Soaker Squirts Blasters with Trigger for Boys Girls Bath Toys - Ideal Pool Toys Summer Outdoor Beach Fighting Play
3K
▼ 25.0%vs. prior month
$22.7K
latest month
12-month trend
B08MSQZ5X2
Quanquer 3 Pack Water Guns for Kids Adults - 600CC Squirt Water Toy Gun Super Blaster Soaker Long Range High Capacity Summer Swimming Beach Outdoor Water Fighting Play Pool Toys for Boys Girls (Blue)
3K
▼ 25.0%vs. prior month
$61.5K
latest month
12-month trend
B0GGRZ37VT
4Pcs Electric Water Gun for Kids Adults, Water Guns Squirt Gun | Toys for boys,Water Spray Sound and Led Light, Leak-Proof Rechargeable Watergun for Summer Outdoor Pool Beach Toys for Boys
3K
▼ 25.0%vs. prior month
$131K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Xshot Water Gun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing xshot water gun brand in July 2026, moving 20,000 units across 1 ASIN for 40.0% of Top 10 volume. XSHOT follows with 9,000 units (18.0%), ahead of JOYIN on 4,000 units (8.0%).
With 10 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
40.0%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
XSHOT
1 ASIN in Top 10
18.0%
Units
9K
Revenue
$136.5K
Avg. price
$14.99
B0G2PK368C
$14.99·★4.3·109 revsXSHOT Water Fast-Fill Medium Water Blaster (2 Pack) by ZURU, Watergun, 2 Pack X Shot Water Blaster (Fills with Water in just 1 Second!)
Units sold9K
JOYIN
1 ASIN in Top 10
8.0%
Units
4K
Revenue
$111.7K
Avg. price
$27.99
B08V51SGPG
$27.99·★4.5·1.2K revsJOYIN 18 Pack 16.5'' Water Gun, Blaster Squirt Guns, Bulk Water Guns Summer Outdoor Swimming Pool, Backyard, Beach Water Game Fighting Play Pool Toys
Units sold4K
Trending Xshot Water Gun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000OOZZTI booked 2K units at $12.79, with ▲ 100.0% MoM change. On the growth side, B0BS4FDQNP leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000OOZZTI
Stream Machine Water Gun Launcher TL-600 17 Inch Single Barrel Water Launcher, Water Soaker Gun Shoots 40+ ft, Pool Squirt Gun for Outdoor Summer Fun, Model Number: 80005
Price
$12.79
Rating
4.2
Reviews
3.9K
Latest month sales
B0H4GJN32K
Electric Water Gun 2 Pack for Adults and Kids Large-Capacity Water Storage Tank 26-33 FT Long Range, Summer Outdoor Beach Pool Party Toy Gift
Price
$9.99
Rating
3.9
Reviews
65
Latest month sales
B0BS4FDQNP
XSHOT Hyper Gel Trace Fire Blaster, Semi and Fully Automatic Gel Blaster & 10,000 Gellets, 600 Capacity Hopper & 850 Capacity Mag, Ages 14 & Up by ZURU
Unlock to view ASIN details and product titles
Price
$35.49
Rating
4.2
Reviews
1K
Latest month sales
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