Lily Pad Floating Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lily Pad Floating Mat sales on Amazon US totaled 33,400 units in July 2026 (▼ 31.4% vs. the prior month), generating an estimated $1,446,022 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.7% of unit volume and 62.6% of revenue, while a typical listing is priced at $128.87. The keyword itself pulled 18,408 Amazon queries over the same period (▼ 53.6% MoM).
Zooming out to the 12-month window ending July 2026, the lily pad floating mat Top 50 moved 152,000 units and $5,612,979 in cumulative sales — an average of 12,667 units and $467,748 per month. Monthly throughput topped out at 48,700 units in June 2026 and dipped to 2,750 in December 2025, leaving the latest reading 133.6% higher than August 2025.
Lily Pad Floating Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.4K
▼ 31.4% MoM
Monthly Revenue 2026/07
$1.4M
▼ 31.8% MoM
Top 10 Market Share 2026/07
84.7%
Lily Pad Floating Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lily pad floating mat listing on Amazon US in July 2026 is ASIN B0C946BBSW (Brand: Oneirion), which sold 10,000 units at $18.99 apiece — equal to 29.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 28,300 units and $905,145 in July 2026 — 84.7% of unit volume and 62.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lily Pad Floating Mat' on Amazon
July 2026
Is 84.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C946BBSW
JUXIAO 5 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material
10K
▲ 42.9%vs. prior month
$182K
latest month
12-month trend
B09VTDW2FC
Stonful 2 Pack Inflatable Pool Floats, Cooling Pool Rafts for Adults | Thickened PVC, 21-Cooling Vents, Giant Water Loungers, Headrest, Multi-purpose Pool Floaties for Pool Party, Lake, Beach
5K
▼ 50.0%vs. prior month
$149.2K
latest month
12-month trend
B0BR5NLF9P
Inflatable Tanning Pool Lounger Float - Jasonwell 4 in 1 Sun Tan Tub Sunbathing Pool Lounge Raft Floatie Toys Water Filled Tanning Bed Mat Pad for Adult Blow Up Kiddie Pools Kids Ball Pit (MG,L)
3K
▼ 66.7%vs. prior month
$88.9K
latest month
12-month trend
B0BXKR76KK
Inflatable Pool Floats Adult Size Water Hammock,Pool Rafts Lounge Chairs Floating,4-in-1 Multi-Purpose Pool Floaties Toys,Floats for Swimming Pool,for Adults Vacation Fun and Rest
3K
▼ 40.0%vs. prior month
$44.8K
latest month
12-month trend
B004CLZRI8
INTEX 59895EP 18-Pocket Suntanner Inflatable Pool Float Raft Lounger Swimming Mat, 74" X 28", 1 Pack, Colors May Vary
2K
▼ 60.0%vs. prior month
$27.8K
latest month
12-month trend
B00OHMOH9M
Set of 2 Intex MAT Relax-a-mat Float Water Swim Pool Lake Raft Tube Flotation
2K
▲ 100.0%vs. prior month
$24.9K
latest month
12-month trend
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Best Lily Pad Floating Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oneirion is the best-performing lily pad floating mat brand in July 2026, moving 10,000 units across 1 ASIN for 35.3% of Top 10 volume. stonful follows with 5,000 units (17.7%), ahead of Intex on 5,000 units (17.7%).
With 8 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $22.72, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oneirion
1 ASIN in Top 10
35.3%
Units
10K
Revenue
$182K
Avg. price
$18.99
B0C946BBSW
$18.99·★4.3·2K revsJUXIAO 5 Pack Upgrated XL Water Pool Floats, 4-in-1 (Hammock, Saddle, Lounge Chair, Drifter) Multi-Purpose Water Pool Float, Non-Stick PVC Material
Units sold10K
stonful
1 ASIN in Top 10
17.7%
Units
5K
Revenue
$149.2K
Avg. price
$19.99
B09VTDW2FC
$19.99·★4.4·2.5K revsStonful 2 Pack Inflatable Pool Floats, Cooling Pool Rafts for Adults | Thickened PVC, 21-Cooling Vents, Giant Water Loungers, Headrest, Multi-purpose Pool Floaties for Pool Party, Lake, Beach
Units sold5K
Intex
3 ASINs in Top 10
17.7%
Units
5K
Revenue
$96.5K
Avg. price
$22.72
B004CLZRI8
$13.33·★4.2·6.8K revsINTEX 59895EP 18-Pocket Suntanner Inflatable Pool Float Raft Lounger Swimming Mat, 74" X 28", 1 Pack, Colors May Vary
Units sold2KB00OHMOH9M
$11.84·★3.4·2.7K revsSet of 2 Intex MAT Relax-a-mat Float Water Swim Pool Lake Raft Tube Flotation
Units sold2KB07368CDSM
$42.99·★4.5·6K revsIntex 56841EP Giant Inflatable Floating Water Mat Relaxing Platform Pad for Pools and Lakes with 4 Connect 'n Float Connectors, Teal
Units sold1K
Trending Lily Pad Floating Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DZC1S2LJ booked 1K units at $169.99, with ▲ 66.7% MoM change. On the growth side, B0CC4ZMG71 leads positive momentum with ▲ 150.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DZC1S2LJ
CTSC CTSC Lily Pad Floating Mat, Floating Mat for Lake, Floating Water Mat | 9 x 4 Ft 3-Layer Tear-Resistant XPE Foam with 1-Layer Reinforced Mesh with a 16.4' Elastic Bungee Tether for Lake, Pool
Price
$169.99
Rating
4.1
Reviews
500
Latest month sales
B08B5SDGD6
Lily Pad for Ponds, 9 PCS Artificial Lotus | Realistic Water Floating Foam Lotuses Fake Lily Pad for Home Garden Patio Pond
Price
$15.95
Rating
4.1
Reviews
1.3K
Latest month sales
B0CC4ZMG71
3 Pcs Floating Water Mat Straps, Pad Straps Reusable | For Storing Storage Up to 18 Feet Long or Shorter, Floating Mat Accessories
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.3
Reviews
94
Latest month sales
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