Xm5 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Xm5 sales on Amazon US totaled 34,800 units in July 2026 (▼ 53.7% vs. the prior month), generating an estimated $7,086,132 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.8% of unit volume and 64.7% of revenue, while a typical listing is priced at $378.30. The keyword itself pulled 9,863 Amazon queries over the same period (▼ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the xm5 Top 50 moved 516,450 units and $113,172,149 in cumulative sales — an average of 43,038 units and $9,431,012 per month. Monthly throughput topped out at 84,600 units in November 2025 and dipped to 17,200 in May 2026, leaving the latest reading 15.1% lower than August 2025.
Xm5 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
34.8K
▼ 53.7% MoM
Monthly Revenue 2026/07
$7.1M
▼ 56.4% MoM
Top 10 Market Share 2026/07
71.8%
Xm5 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold xm5 listing on Amazon US in July 2026 is ASIN B0BS1QCFHX (Brand: Sony), which sold 7,000 units at $85.95 apiece — equal to 20.1% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $4,581,580 in July 2026 — 71.8% of unit volume and 64.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Xm5' on Amazon
July 2026
Is 71.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BS1QCFHX
Sony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
7K
▼ 30.0%vs. prior month
$552K
latest month
12-month trend
B0CCZ26B5V
Bose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
6K
▼ 40.0%vs. prior month
$1.5M
latest month
12-month trend
B09XS7JWHH
Sony WH-1000XM5 Premium Noise Cancelling Wireless Headphones, Black | Auto NC Optimizer, Up to 30 Hrs of Battery, Carrying Case, Crystal Clear Calls, Touch Control, Multipoint Connection
2K
▼ 80.0%vs. prior month
$525K
latest month
12-month trend
B0CRM4Q1W1
JLab JBuds Lux ANC, Over Ear Headphones, Active Noise Cancelling, Bluetooth, Graphite
2K
▼ 75.0%vs. prior month
$125.1K
latest month
12-month trend
B0F3PQHWTZ
Sony WH-1000XM6 The Best Noise Cancelling Wireless Headphones, Black | HD NC Processor QN3, 12 Microphones, Adaptive NC Optimizer, Mastered by Engineers, Studio-Quality, Up to 30 Hrs of Battery
2K
▼ 60.0%vs. prior month
$841.3K
latest month
12-month trend
B08FCGLYFZ
Skullcandy Crusher Evo Wireless Multi-Sensory Bass Headphones - Chill Grey | Bluetooth, Noise Isolating Over-Ear Fit, 40 Hours Battery, Microphone, Working Out, Gym, Travel, Studying, Music
2K
▲ 100.0%vs. prior month
$266K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Xm5 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sony is the best-performing xm5 brand in July 2026, moving 12,000 units across 4 ASINs for 48.0% of Top 10 volume. Bose follows with 6,000 units (24.0%), ahead of JLab on 2,000 units (8.0%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $49.95 to $232.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sony
4 ASINs in Top 10
48.0%
Units
12K
Revenue
$2.2M
Avg. price
$232.49
B0BS1QCFHX
$85.95·★4.3·16.6K revsSony WH-CH720N Wireless Noise Cancelling Over-Ear Headphones, Black | Comfortable Lightweight Design, Dual Noise Sensor technology, Up to 35 Hrs Battery with Quick Charging, Multipoint Connection
Units sold7KB09XS7JWHH
$248.00·★4.2·20K revsSony WH-1000XM5 Premium Noise Cancelling Wireless Headphones, Black | Auto NC Optimizer, Up to 30 Hrs of Battery, Carrying Case, Crystal Clear Calls, Touch Control, Multipoint Connection
Units sold2KB0F3PQHWTZ
$398.00·★4.2·3.6K revsSony WH-1000XM6 The Best Noise Cancelling Wireless Headphones, Black | HD NC Processor QN3, 12 Microphones, Adaptive NC Optimizer, Mastered by Engineers, Studio-Quality, Up to 30 Hrs of Battery
Units sold2KB0BXYCS74H
$198.00·★4.2·20K revsSony WH-1000XM5 Premium Noise Cancelling Wireless Headphones, Midnight Blue | Auto NC Optimizer, Up to 30 Hrs of Battery, Carrying Case, Crystal Clear Calls, Touch Control, Multipoint Connection
Units sold1K
Bose
1 ASIN in Top 10
24.0%
Units
6K
Revenue
$1.5M
Avg. price
$229.00
B0CCZ26B5V
$229.00·★4.5·21.6K revsBose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
Units sold6K
JLab
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$125.1K
Avg. price
$49.95
B0CRM4Q1W1
$49.95·★4.5·8.7K revsJLab JBuds Lux ANC, Over Ear Headphones, Active Noise Cancelling, Bluetooth, Graphite
Units sold2K
Trending Xm5 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B08FCGLYFZ booked 2K units at $153.82, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08FCGLYFZ
Skullcandy Crusher Evo Wireless Multi-Sensory Bass Headphones - Chill Grey | Bluetooth, Noise Isolating Over-Ear Fit, 40 Hours Battery, Microphone, Working Out, Gym, Travel, Studying, Music
Price
$153.82
Rating
4.7
Reviews
19.6K
Latest month sales
B08J9MVB6W
Sennheiser HD 560S Open-Back Over-Ear Wired Audiophile Headphones
Price
$179.99
Rating
4.5
Reviews
3.8K
Latest month sales
B0B6GHW1SX
Sennheiser Momentum 4 Wireless Headphones, ANC, 60 Hr Battery, Black | Sennheiser Signature Sound, Adaptive Noise Cancellation Plus Transparency Mode, Up to 60-Hour Battery with Fast Charge
Unlock to view ASIN details and product titles
Price
$214.90
Rating
4.0
Reviews
13.9K
Latest month sales
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