In Ear Headphones Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
In Ear Headphones sales on Amazon US totaled 187,500 units in July 2026 (▼ 19.2% vs. the prior month), generating an estimated $12,653,171 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 46.0% of revenue, while a typical listing is priced at $83.42. The keyword itself pulled 17,248 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the in ear headphones Top 50 moved 2,327,950 units and $153,554,491 in cumulative sales — an average of 193,996 units and $12,796,208 per month. Monthly throughput topped out at 232,100 units in June 2026 and dipped to 157,900 in May 2026, leaving the latest reading 2.3% higher than August 2025.
In Ear Headphones Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.5K
▼ 19.2% MoM
Monthly Revenue 2026/07
$12.7M
▼ 24.3% MoM
Top 10 Market Share 2026/07
53.3%
In Ear Headphones Market Share & Sales Concentration on Amazon US — July 2026
The most-sold in ear headphones listing on Amazon US in July 2026 is ASIN B09FT58QQP (Brand: TOZO), which sold 10,000 units at $13.97 apiece — equal to 5.3% of every unit tracked in this report.
The Top 10 ASINs account for 100,000 units and $5,824,700 in July 2026 — 53.3% of unit volume and 46.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'In Ear Headphones' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09FT58QQP
TOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
10K
▲ 0.0%vs. prior month
$133.4K
latest month
12-month trend
B0BTYCRJSS
Soundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
10K
▲ 0.0%vs. prior month
$204.1K
latest month
12-month trend
B0D635YLCT
kurdene Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | Premium Sound Bass Ear buds with Charging Case,Smart Touch Control,Built in Mics Headset,Clear Calls for Sports Workout
10K
▲ 0.0%vs. prior month
$95.4K
latest month
12-month trend
B0D9ML2N4G
Apple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$148.8K
latest month
12-month trend
B0DCH8VDXF
Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
10K
▲ 0.0%vs. prior month
$190K
latest month
12-month trend
B0DD41G2NZ
TOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
10K
▲ 0.0%vs. prior month
$291.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best In Ear Headphones Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Apple is the best-performing in ear headphones brand in July 2026, moving 50,000 units across 5 ASINs for 50.0% of Top 10 volume. TOZO follows with 20,000 units (20.0%), ahead of Soundcore on 10,000 units (10.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $96.37, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Apple
5 ASINs in Top 10
50.0%
Units
50K
Revenue
$4.9M
Avg. price
$96.37
B0D9ML2N4G
$14.88·★4.6·4K revsApple EarPods Headphones with 3.5mm Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DCH8VDXF
$19.00·★4.5·17.1K revsApple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume
Units sold10KB0DGHMNQ5Z
$99.00·★4.5·34K revsApple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
Units sold10KB0DGJ7HYG1
$159.00·★4.5·23.7K revsApple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
Units sold10KB0FQFB8FMG
$189.99·★4.4·14.2K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10K
TOZO
2 ASINs in Top 10
20.0%
Units
20K
Revenue
$425.1K
Avg. price
$20.26
B09FT58QQP
$13.97·★4.3·116.8K revsTOZO A1 Wireless Earbuds Bluetooth 5.3 Light Weight in Ear Headphones | IPX5 Waterproof,2 Mics for AI Calls,Immersive Premium Sound Bass Headset with Charging Case,32 EQ via App Black
Units sold10KB0DD41G2NZ
$26.55·★4.3·44.8K revsTOZO NC9 Hybrid Active Noise Cancelling Wireless Earbuds, 60H, LED Display | 6 Mic ENC Clear Calls, Deep Bass Sound, IPX8, in Ear Bluetooth 5.3 Headphones,32 EQs via APP, Comfort Fit Ear Buds, Black
Units sold10K
Soundcore
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$204.1K
Avg. price
$19.99
B0BTYCRJSS
$19.99·★4.4·113.5K revsSoundcore by Anker P20i True Wireless Earbuds, with Big Bass, 30H Playtime | Bluetooth 5.3, Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App
Units sold10K
Trending In Ear Headphones Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B075F5X8BR leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B07HH1QSLB close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075F5X8BR
Skullcandy Jib Wired Earbuds with 3.5mm AUX Plug - White | 3.5mm Wired Earbuds, In-Ear Headphones, Noise Isolating Fit, In-Line Microphone Call and Track Control, Travel Ready
Price
$9.99
Rating
4.4
Reviews
21.1K
Latest month sales
B07HH1QSLB
Amazon Basics Wired Earbuds with Microphone, In-Ear Headphones, 3.5mm Jack, High Definition Sound, Secure Fit, 4.2 ft Cable, S/M/L Ear Tips, Black
Price
$9.99
Rating
4.2
Reviews
13.9K
Latest month sales
B0D48T85PQ
Wired Gaming Earbuds, Ak3file in Ear Monitors, Deep Bass Sound Wired Earbuds, HiFi in Ear Headphones with 1DD 10mm Dynamic Driver, IEM for Music Gaming Video Calling (Black)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
1.6K
Latest month sales
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