Xiaomi 17 Ultra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Xiaomi 17 Ultra sales on Amazon US totaled 15,800 units in July 2026 (▼ 38.6% vs. the prior month), generating an estimated $7,812,459 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.9% of unit volume and 82.7% of revenue, while a typical listing is priced at $624.37. The keyword itself pulled 20,079 Amazon queries over the same period (▲ 19.8% MoM).
Zooming out to the 12-month window ending July 2026, the xiaomi 17 ultra Top 50 moved 136,150 units and $52,110,399 in cumulative sales — an average of 11,346 units and $4,342,533 per month. Monthly throughput topped out at 25,750 units in June 2026 and dipped to 2,950 in August 2025, leaving the latest reading 435.6% higher than August 2025.
Xiaomi 17 Ultra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
15.8K
▼ 38.6% MoM
Monthly Revenue 2026/07
$7.8M
▼ 45.8% MoM
Top 10 Market Share 2026/07
89.9%
Xiaomi 17 Ultra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold xiaomi 17 ultra listing on Amazon US in July 2026 is ASIN B0DQD35SQ4 (Brand: INIU), which sold 7,000 units at $29.68 apiece — equal to 44.3% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 14,200 units and $6,462,038 in July 2026 — 89.9% of unit volume and 82.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Xiaomi 17 Ultra' on Amazon
July 2026
Is 89.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DQD35SQ4
INIU Portable Charger, Ultra Mini 10000mAh 45W Fast Charging Power Bank | Flight-Safe, USB-C Cable, Travel Essential, 45W Battery Phone Pack for iPhone 17 16 Samsung S26 S25 Google etc
7K
▼ 30.0%vs. prior month
$208.9K
latest month
12-month trend
B0G4SWDH8P
Samsung Galaxy S26 Ultra, Unlocked Android Smartphone, 256GB, Black | Privacy Display, Galaxy AI, AI Camera, Super Fast Charging 3.0, Durable Battery, 2026, US 1 Year Warranty
2K
▼ 33.3%vs. prior month
$2.1M
latest month
12-month trend
B0DPGBSKR2
Samsung Galaxy S25+ Cell Phone, 256GB Smartphone, Unlocked Android, AI Night Mode Camera, Snapdragon 8 Elite Fast Processor, ProScaler Display, 4900mAh Battery, 2025, US 1 Yr Warranty, Navy
1K
▼ 50.0%vs. prior month
$714.5K
latest month
12-month trend
B0G4SW3XXP
Samsung Galaxy S26 Ultra, Unlocked Android Smartphone, 512GB, Black | Privacy Display, Galaxy AI, AI Camera, Super Fast Charging 3.0, Durable Battery, 2026, US 1 Year Warranty
1K
▼ 66.7%vs. prior month
$1.2M
latest month
12-month trend
B0G4SWN34T
Samsung Galaxy S26 Ultra, Unlocked Android Smartphone, 512GB, Cobalt Violet | Privacy Display, Galaxy AI, AI Camera, Super Fast Charging 3.0, Durable Battery, 2026, US 1 Year Warranty
1K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B0GW9TVHJB
Samsung Galaxy A57 5G (2026), Unlocked Android Smartphone, 128GB, AMOLED Display, Triple Camera, IP68, 5000mAh Battery, US Version, US 1 Yr Warranty, Awesome Gray
500
▲ 25.0%vs. prior month
$243.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Xiaomi 17 Ultra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INIU is the best-performing xiaomi 17 ultra brand in July 2026, moving 7,000 units across 1 ASIN for 49.3% of Top 10 volume. Samsung follows with 6,000 units (42.3%), ahead of XIAOMI on 400 units (2.8%).
With 5 brands splitting the Top 10 and 94.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.68 to $909.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INIU
1 ASIN in Top 10
49.3%
Units
7K
Revenue
$208.9K
Avg. price
$29.68
B0DQD35SQ4
$29.68·★4.2·3K revsINIU Portable Charger, Ultra Mini 10000mAh 45W Fast Charging Power Bank | Flight-Safe, USB-C Cable, Travel Essential, 45W Battery Phone Pack for iPhone 17 16 Samsung S26 S25 Google etc
Units sold7K
Samsung
6 ASINs in Top 10
42.3%
Units
6K
Revenue
$5.9M
Avg. price
$909.53
B0G4SWDH8P
$1099.99·★4.6·1.9K revsSamsung Galaxy S26 Ultra, Unlocked Android Smartphone, 256GB, Black | Privacy Display, Galaxy AI, AI Camera, Super Fast Charging 3.0, Durable Battery, 2026, US 1 Year Warranty
Units sold2KB0DPGBSKR2
$679.99·★4.5·937 revsSamsung Galaxy S25+ Cell Phone, 256GB Smartphone, Unlocked Android, AI Night Mode Camera, Snapdragon 8 Elite Fast Processor, ProScaler Display, 4900mAh Battery, 2025, US 1 Yr Warranty, Navy
Units sold1KB0G4SW3XXP
$1299.99·★4.6·1.9K revsSamsung Galaxy S26 Ultra, Unlocked Android Smartphone, 512GB, Black | Privacy Display, Galaxy AI, AI Camera, Super Fast Charging 3.0, Durable Battery, 2026, US 1 Year Warranty
Units sold1KB0G4SWN34T
$1299.00·★4.6·1.9K revsSamsung Galaxy S26 Ultra, Unlocked Android Smartphone, 512GB, Cobalt Violet | Privacy Display, Galaxy AI, AI Camera, Super Fast Charging 3.0, Durable Battery, 2026, US 1 Year Warranty
Units sold1KB0GW9TVHJB
$449.99·★4.4·108 revsSamsung Galaxy A57 5G (2026), Unlocked Android Smartphone, 128GB, AMOLED Display, Triple Camera, IP68, 5000mAh Battery, US Version, US 1 Yr Warranty, Awesome Gray
Units sold500B0D3264WQ8
$628.20·★4.2·736 revsSamsung Galaxy S24 Ultra 5G, US Version, 512GB, Titanium Black - Unlocked (Renewed)
Units sold500
XIAOMI
1 ASIN in Top 10
2.8%
Units
400
Revenue
$20K
Avg. price
$53.99
B0DG5Z75F8
$53.99·★4.4·5.5K revsXIAOMI Redmi Watch 5 Lite Global 1.96" Amoled Up to 18 Days Battery GNSS Dual Mic 150+ Workout Modes 5ATM Water Resistance Heart Rate Sensor (Black)
Units sold400
Trending Xiaomi 17 Ultra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GW9TVHJB booked 500 units at $449.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GW9TVHJB
Samsung Galaxy A57 5G (2026), Unlocked Android Smartphone, 128GB, AMOLED Display, Triple Camera, IP68, 5000mAh Battery, US Version, US 1 Yr Warranty, Awesome Gray
Price
$449.99
Rating
4.4
Reviews
108
Latest month sales
B0DG5Z75F8
XIAOMI Redmi Watch 5 Lite Global 1.96" Amoled Up to 18 Days Battery GNSS Dual Mic 150+ Workout Modes 5ATM Water Resistance Heart Rate Sensor (Black)
Price
$53.99
Rating
4.4
Reviews
5.5K
Latest month sales
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