Woop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Woop sales on Amazon US totaled 67,700 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $7,938,992 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.9% of unit volume and 75.0% of revenue, while a typical listing is priced at $169.44. The keyword itself pulled 15,582 Amazon queries over the same period (▼ 30.0% MoM).
Zooming out to the 12-month window ending July 2026, the woop Top 50 moved 643,000 units and $96,872,219 in cumulative sales — an average of 53,583 units and $8,072,685 per month. Monthly throughput topped out at 90,200 units in June 2026 and dipped to 32,650 in May 2026, leaving the latest reading 80.5% higher than August 2025.
Woop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
67.7K
▼ 24.9% MoM
Monthly Revenue 2026/07
$7.9M
▼ 49.6% MoM
Top 10 Market Share 2026/07
73.9%
Woop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold woop listing on Amazon US in July 2026 is ASIN B0GTMTZF3V (Brand: Fitbit), which sold 10,000 units at $99.00 apiece — equal to 14.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $5,954,120 in July 2026 — 73.9% of unit volume and 75.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Woop' on Amazon
July 2026
Is 73.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GTMTZF3V
Fitbit Fitbit Google Air - Screenless Activity Tracker - Obsidian | Fitness, heart rate, & sleep tracking, personalized AI-powered coaching, up to 7 days’ battery life, works with iOS & Android
10K
▲ 0.0%vs. prior month
$999.9K
latest month
12-month trend
B0CC62ZG1M
Google Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
8K
▼ 20.0%vs. prior month
$903.9K
latest month
12-month trend
B0DY2SWV16
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
6K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B0D7VG4754
Smart Watch for Women, Answer/Make Call, 1.32'' AMOLED Ultra-Clear Screen | Fitness Tracker with Heart Rate/Sleep/SpO2 Monitor, Smartwatch for iPhone/Samsung/Android, 110+ Sport Modes, 3ATM Waterproof
5K
▲ 0.0%vs. prior month
$280.9K
latest month
12-month trend
B0DYJKTHYF
Amazfit Bip 6 Smart Watch, 1.97" AMOLED Display, GPS, iOS/Android | 46mm, 14-Day Battery, Bluetooth Call & Text, Water-Resistant, Free Maps, AI, Health & Sleep Tracker, 140+ Workout Modes
4K
▲ 100.0%vs. prior month
$316K
latest month
12-month trend
B0DY8R6T63
WHOOP Wireless PowerPack – Compatible 5.0/MG, One, Peak, Life – Portable, Waterproof Charger. Not Compatible with WHOOP4.0
4K
▲ 33.3%vs. prior month
$196K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Woop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fitbit is the best-performing woop brand in July 2026, moving 18,000 units across 2 ASINs for 36.0% of Top 10 volume. WHOOP follows with 18,000 units (36.0%), ahead of aeac on 8,000 units (16.0%).
With 5 brands splitting the Top 10 and 88.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $54.08 to $169.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fitbit
2 ASINs in Top 10
36.0%
Units
18K
Revenue
$1.9M
Avg. price
$114.50
B0GTMTZF3V
$99.00·★4.3·1.9K revsFitbit Fitbit Google Air - Screenless Activity Tracker - Obsidian | Fitness, heart rate, & sleep tracking, personalized AI-powered coaching, up to 7 days’ battery life, works with iOS & Android
Units sold10KB0CC62ZG1M
$129.99·★4.0·21.8K revsGoogle Fitbit Charge 6 - Fitness Tracker - Obsidian/Black | Google apps, heart rate on exercise equipment, 3-month Google Health Premium membership included, small and large bands
Units sold8K
WHOOP
4 ASINs in Top 10
36.0%
Units
18K
Revenue
$3.2M
Avg. price
$169.00
B0DY2SWV16
$239.00·★4.3·2.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold6KB0DY8R6T63
$49.00·★4.6·432 revsWHOOP Wireless PowerPack – Compatible 5.0/MG, One, Peak, Life – Portable, Waterproof Charger. Not Compatible with WHOOP4.0
Units sold4KB0DY8TB9DN
$29.00·★4.2·405 revsWHOOP 5.0/MG Basic Charger – Portable, Waterproof Charger. Not Compatible with WHOOP4.0
Units sold4KB0DY2PB7RB
$359.00·★3.9·1.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold4K
aeac
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$448.7K
Avg. price
$54.08
B0D7VG4754
$64.98·★4.3·5.1K revsSmart Watch for Women, Answer/Make Call, 1.32'' AMOLED Ultra-Clear Screen | Fitness Tracker with Heart Rate/Sleep/SpO2 Monitor, Smartwatch for iPhone/Samsung/Android, 110+ Sport Modes, 3ATM Waterproof
Units sold5KB0FSKL8NH1
$43.17·★4.2·3.2K revsSmart Watch for Women, 1.85" HD Smartwatch Compatible iPhone/Samsung/Android (Answer/Make Calls), 100+ Sport Modes Fitness Tracker with Heart Rate/Sleep/SpO2 Monitor, IP68 Waterproof, with 2 Bands
Units sold3K
Trending Woop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DYJKTHYF booked 4K units at $79.00, with ▲ 100.0% MoM change. On the growth side, B0FBW6SJ55 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DYJKTHYF
Amazfit Bip 6 Smart Watch, 1.97" AMOLED Display, GPS, iOS/Android | 46mm, 14-Day Battery, Bluetooth Call & Text, Water-Resistant, Free Maps, AI, Health & Sleep Tracker, 140+ Workout Modes
Price
$79.00
Rating
4.2
Reviews
6.9K
Latest month sales
B0D4TBR3DJ
Smart Watch for Women Men, Smartwatch for iPhone & Android Bluetooth (Answer/Call) Built-in Alexa, 1.91" HD Fitness Tracker with 105+ Sport Modes, IP68 Waterproof, Sleep/Heart Rate/SpO2/Stress Monitor
Price
$41.79
Rating
4.2
Reviews
3.3K
Latest month sales
B0FBW6SJ55
KEEPONFIT Smart Watches for Women Android/iphone, Fitness Tracker with Calls&Answer | IP68 Waterproof/Activity Pedometer/ Heart Rate/SpO2 Monitor/100+ Sports Model, Two Bands
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.3
Reviews
1.5K
Latest month sales
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