Woof Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Woof sales on Amazon US totaled 258,800 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $6,190,992 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.7% of unit volume and 50.7% of revenue, while a typical listing is priced at $22.62. The keyword itself pulled 18,766 Amazon queries over the same period (▼ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the woof Top 50 moved 2,744,000 units and $64,846,669 in cumulative sales — an average of 228,667 units and $5,403,889 per month. Monthly throughput topped out at 281,900 units in June 2026 and dipped to 158,100 in May 2026, leaving the latest reading 36.1% higher than August 2025.
Woof Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
258.8K
▼ 8.2% MoM
Monthly Revenue 2026/07
$6.2M
▼ 10.3% MoM
Top 10 Market Share 2026/07
48.7%
Woof Market Share & Sales Concentration on Amazon US — July 2026
The most-sold woof listing on Amazon US in July 2026 is ASIN B07BVL8TQF (Brand: GOOD 'N' FUN), which sold 30,000 units at $17.84 apiece — equal to 11.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $3,140,400 in July 2026 — 48.7% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Woof' on Amazon
July 2026
Is 48.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
B0C1HG6XC8
Wuffes Advanced Hip & Joint Chews for Small & Medium Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Up To 65 lbs. Made with Glucosamine, Chondroitin and MSM. 60 Pork Flavored Chews.
20K
▲ 0.0%vs. prior month
$775.2K
latest month
12-month trend
B07LB88XF7
Pupford Freeze Dried Training Treats for Dogs & Puppies (Beef Liver, 4 oz) | 475+ treats per bag, Ultra low-calorie, Only 3 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
10K
▲ 0.0%vs. prior month
$168.5K
latest month
12-month trend
B0C15N2QB5
WOOF Pupsicle Peanut Butter & Beef Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, peanut butter & beef flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0C15RFTTR
WOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0C1HJX29T
Wuffes Advanced Hip & Joint Chews for Large Breed Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Over 65 lbs. Made with Glucosamine, Chondroitin and MSM. 30 Pork Flavored Chews.
10K
▼ 50.0%vs. prior month
$499.5K
latest month
12-month trend
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Best Woof Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GOOD 'N' FUN is the best-performing woof brand in July 2026, moving 30,000 units across 1 ASIN for 23.8% of Top 10 volume. Wuffes follows with 30,000 units (23.8%), ahead of WOOF on 28,000 units (22.2%).
With 7 brands splitting the Top 10 and 69.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.84 to $44.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GOOD 'N' FUN
1 ASIN in Top 10
23.8%
Units
30K
Revenue
$535.2K
Avg. price
$17.84
B07BVL8TQF
$17.84·★4.7·59.6K revsGOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold30K
Wuffes
2 ASINs in Top 10
23.8%
Units
30K
Revenue
$1.3M
Avg. price
$44.45
B0C1HG6XC8
$38.95·★4.3·6.8K revsWuffes Advanced Hip & Joint Chews for Small & Medium Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Up To 65 lbs. Made with Glucosamine, Chondroitin and MSM. 60 Pork Flavored Chews.
Units sold20KB0C1HJX29T
$49.95·★4.3·4.4K revsWuffes Advanced Hip & Joint Chews for Large Breed Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Over 65 lbs. Made with Glucosamine, Chondroitin and MSM. 30 Pork Flavored Chews.
Units sold10K
WOOF
3 ASINs in Top 10
22.2%
Units
28K
Revenue
$515.7K
Avg. price
$18.99
B0C15N2QB5
$14.99·★4.5·3.1K revsWOOF Pupsicle Peanut Butter & Beef Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, peanut butter & beef flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Units sold10KB0C15RFTTR
$14.99·★4.6·4.2K revsWOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Units sold10KB0D9317Q29
$26.99·★4.6·4.2K revsWOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count, 2 Pack | For large Pupsicles, 14 total treats, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Units sold8K
Trending Woof Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07YWCVKFH booked 8K units at $16.83, with ▲ 14.3% MoM change. On the growth side, B0FY35ZR8D leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0FRV5R62V close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YWCVKFH
Dog Squeaky Chew Toys No Stuffing Soft Plush for Small Medium Large Breed | Best Birthday Gifts to Keep Them Busy Chewer Teething Chewing Fetch Interactive Squeakers Pet Supplies Bundle Tough Durable
Price
$16.83
Rating
4.4
Reviews
13.5K
Latest month sales
B0FY35ZR8D
WOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count, 3 Pack | For large Pupsicles, 21 total treats, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Price
$39.99
Rating
4.6
Reviews
4.2K
Latest month sales
B0FRV5R62V
WOOF Walkabout Dog Puzzle Slow Feeder Toy for Dogs 40 lbs & Up | Adjustable treat openings, fits kibble & treats, interactive puzzle toy and treat dispenser, easy to clean
Unlock to view ASIN details and product titles
Price
$29.99
Rating
3.6
Reviews
256
Latest month sales
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