Woof Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Woof sales on Amazon US totaled 215,000 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $4,773,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 49.2% of revenue, while a typical listing is priced at $20.22. The keyword itself pulled 18,766 Amazon queries over the same period (▼ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the woof Top 50 moved 2,195,200 units and $48,137,983 in cumulative sales — an average of 182,933 units and $4,011,499 per month. Monthly throughput topped out at 228,300 units in June 2026 and dipped to 126,300 in May 2026, leaving the latest reading 47.6% higher than August 2025.
Woof Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
215K
▼ 5.8% MoM
Monthly Revenue 2026/07
$4.8M
▼ 4.5% MoM
Top 10 Market Share 2026/07
46.5%
Woof Market Share & Sales Concentration on Amazon US — July 2026
The most-sold woof listing on Amazon US in July 2026 is ASIN B0C1HG6XC8 (Brand: Wuffes), which sold 20,000 units at $38.95 apiece — equal to 9.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $2,350,560 in July 2026 — 46.5% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Woof' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1HG6XC8
Wuffes Advanced Hip & Joint Chews for Small & Medium Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Up To 65 lbs. Made with Glucosamine, Chondroitin and MSM. 60 Pork Flavored Chews.
20K
▲ 0.0%vs. prior month
$775.2K
latest month
12-month trend
B07LB88XF7
Pupford Freeze Dried Training Treats for Dogs & Puppies (Beef Liver, 4 oz) | 475+ treats per bag, Ultra low-calorie, Only 3 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
10K
▲ 0.0%vs. prior month
$168.5K
latest month
12-month trend
B0C15N2QB5
WOOF Pupsicle Peanut Butter & Beef Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, peanut butter & beef flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0C15RFTTR
WOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0CCLPZG4B
Minties Dental Chews for Dogs, 60 Count, Vet-Recommended Mint-Flavored Dental Dog Treats for Medium Dogs, Bones Clean Teeth, Fight Bad Breath, and Removes Plaque and Tartar | Vet-recommended mint dental bone; scrubs teeth as dogs chew; fights plaque, tartar & bad breath; no soy/wheat/corn
10K
▼ 50.0%vs. prior month
$279.9K
latest month
12-month trend
B01B6OLAAM
Best Bully Sticks 4 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Small Breed, Grain and Rawhide-Free, Perfect for Small or Young Canines
10K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
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Best Woof Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WOOF is the best-performing woof brand in July 2026, moving 42,000 units across 5 ASINs for 42.0% of Top 10 volume. Wuffes follows with 20,000 units (20.0%), ahead of Pupford on 10,000 units (10.0%).
With 6 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.85 to $38.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WOOF
5 ASINs in Top 10
42.0%
Units
42K
Revenue
$760.6K
Avg. price
$18.39
B0C15N2QB5
$14.99·★4.5·3.1K revsWOOF Pupsicle Peanut Butter & Beef Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, peanut butter & beef flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Units sold10KB0C15RFTTR
$14.99·★4.6·4.2K revsWOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count | For large Pupsicles, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Units sold10KB0D9317Q29
$26.99·★4.6·4.2K revsWOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count, 2 Pack | For large Pupsicles, 14 total treats, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Units sold8KB0C15QKM3X
$19.99·★4.1·8.5K revsWOOF Pupsicle Interactive Dog Ball Toy for Dogs 25-75 lbs - Green | Long-lasting enrichment toy for medium/large dogs, easy-fill design, low-mess play, made of natural rubber, easy to clean
Units sold7KB0D9YW8F5W
$14.99·★4.5·1.9K revsWOOF Bite n' Brush Dog Dental Stick Refills for Chew Toy, Chicken, 18 Count | Dental refill treats, fights plaque, tartar and bad dog breath, oral care, for use with Bite n' Brush Toy
Units sold7K
Wuffes
1 ASIN in Top 10
20.0%
Units
20K
Revenue
$775.2K
Avg. price
$38.95
B0C1HG6XC8
$38.95·★4.3·6.8K revsWuffes Advanced Hip & Joint Chews for Small & Medium Dogs, Vet Recommended | Hip & Joint Supplement for Dogs Up To 65 lbs. Made with Glucosamine, Chondroitin and MSM. 60 Pork Flavored Chews.
Units sold20K
Pupford
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$168.5K
Avg. price
$16.85
B07LB88XF7
$16.85·★4.6·8.1K revsPupford Freeze Dried Training Treats for Dogs & Puppies (Beef Liver, 4 oz) | 475+ treats per bag, Ultra low-calorie, Only 3 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
Units sold10K
Trending Woof Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FY35ZR8D leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0FRV5R62V close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FY35ZR8D
WOOF Pupsicle Chicken Refill Pops Dog Treats, Large, 7 Count, 3 Pack | For large Pupsicles, 21 total treats, chicken flavor, long-lasting treats, pre-made Pops, wholesome ingredients, shelf stable
Price
$39.99
Rating
4.6
Reviews
4.2K
Latest month sales
B0FRV5R62V
WOOF Walkabout Dog Puzzle Slow Feeder Toy for Dogs 40 lbs & Up | Adjustable treat openings, fits kibble & treats, interactive puzzle toy and treat dispenser, easy to clean
Price
$29.99
Rating
3.7
Reviews
240
Latest month sales
B0FTNLLKHG
Spot & Tango PupGum Dog Dental Chews for Fresh Breath & Clean Teeth – Clinically Proven Ingredients – Human-Grade, Vet-Developed Daily Dental Treats for Dogs 16-40lbs – 14 Chews – Made in USA
Unlock to view ASIN details and product titles
Price
$31.00
Rating
4.0
Reviews
356
Latest month sales
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