Kong Puppy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kong Puppy sales on Amazon US totaled 190,500 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $2,537,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.7% of unit volume and 44.6% of revenue, while a typical listing is priced at $13.64. The keyword itself pulled 20,768 Amazon queries over the same period (▼ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the kong puppy Top 50 moved 2,257,300 units and $28,873,106 in cumulative sales — an average of 188,108 units and $2,406,092 per month. Monthly throughput topped out at 263,300 units in December 2025 and dipped to 118,200 in May 2026, leaving the latest reading 8.2% lower than August 2025.
Kong Puppy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
190.5K
▼ 2.0% MoM
Monthly Revenue 2026/07
$2.5M
▼ 2.9% MoM
Top 10 Market Share 2026/07
45.7%
Kong Puppy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kong puppy listing on Amazon US in July 2026 is ASIN B0009YJ3QE (Brand: Pupstages), which sold 10,000 units at $2.44 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 87,000 units and $1,130,900 in July 2026 — 45.7% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kong Puppy' on Amazon
July 2026
Is 45.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0009YJ3QE
Cool Teething Stick Dental Dog Chew Toy, Soak & Freeze, 8.5" | Massages Gums, Cooling & Crunchy When Frozen, Multi-Textured, Toss & Fetch, Moderate Chewers, Small Dogs & Teething Puppies
10K
▲ 0.0%vs. prior month
$49.9K
latest month
12-month trend
B07LB88XF7
Pupford Freeze Dried Training Treats for Dogs & Puppies (Beef Liver, 4 oz) | 475+ treats per bag, Ultra low-calorie, Only 3 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
10K
▲ 0.0%vs. prior month
$168.5K
latest month
12-month trend
B09BBM5CX8
Best Pet Supplies Interactive Squeaky Dog Toy - Crinkle Duck, Yellow | Stuffing Free Body, Soft, Squeaks & Crinkles, No Mess, Perfect for Moderate Chewers, Toss and Fetch Play
10K
▼ 50.0%vs. prior month
$67.9K
latest month
12-month trend
B003XVYKVI
Multipet Lamb Chop Dog Plush Toy - Squeaky Toy for Small & Medium Dogs - Extra Soft Plush - Stuffed Animal for Cuddling & Playing (10", Cream, 5 Squeakers)
9K
▼ 10.0%vs. prior month
$72.3K
latest month
12-month trend
B00X6THK2S
N-Bone Puppy Teething Rings, Pumpkin Flavor, Natural Puppy Teething Chews & Chew Treats, Helps Soothe Teething Gums, Calcium Enriched, 6 Rings
9K
▲ 28.6%vs. prior month
$85.5K
latest month
12-month trend
B0DNTXP6M7
Pupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken, 5 oz) | 250+ treats per bag, <2 kcals each, Only 7 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
9K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
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Best Kong Puppy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pupford is the best-performing kong puppy brand in July 2026, moving 19,000 units across 2 ASINs for 21.8% of Top 10 volume. KONG follows with 14,000 units (16.1%), ahead of Pupstages on 10,000 units (11.5%).
Volume is spread across 8 brands, with the top three holding 49.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.44 to $13.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pupford
2 ASINs in Top 10
21.8%
Units
19K
Revenue
$258.4K
Avg. price
$13.42
B07LB88XF7
$16.85·★4.6·8.1K revsPupford Freeze Dried Training Treats for Dogs & Puppies (Beef Liver, 4 oz) | 475+ treats per bag, Ultra low-calorie, Only 3 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
Units sold10KB0DNTXP6M7
$9.99·★4.6·1.2K revsPupford Soft & Chewy Training Treats for Dogs & Puppies (Chicken, 5 oz) | 250+ treats per bag, <2 kcals each, Only 7 ingredients, All breed sizes, Mess free and bite sized, Trainer recommended
Units sold9K
KONG
2 ASINs in Top 10
16.1%
Units
14K
Revenue
$97.4K
Avg. price
$6.96
B073SZNNRT
$6.46·★4.5·14.8K revsKONG Ring, Natural Rubber Chew Toy for Dental Health, for Small/Medium Dogs | KONG Natural Rubber Ring Toy That Supports Healthy Chewing Habits, Dog Dental Health & Natural Play Instincts
Units sold7KB0002AR18C
$7.46·★4.6·53.1K revsKONG Puppy, Natural Rubber Teething Chew Toy, for Small Puppies, Blue | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
Units sold7K
Pupstages
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$49.9K
Avg. price
$2.44
B0009YJ3QE
$2.44·★4.3·17.8K revsCool Teething Stick Dental Dog Chew Toy, Soak & Freeze, 8.5" | Massages Gums, Cooling & Crunchy When Frozen, Multi-Textured, Toss & Fetch, Moderate Chewers, Small Dogs & Teething Puppies
Units sold10K
Trending Kong Puppy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0002AR18C booked 7K units at $7.46, with ▲ 16.7% MoM change. On the growth side, B006O74C0W leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B07MJVM62C close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0002AR18C
KONG Puppy, Natural Rubber Teething Chew Toy, for Small Puppies, Blue | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
Price
$7.46
Rating
4.6
Reviews
53.1K
Latest month sales
B006O74C0W
KONG Puppy, Natural Rubber Teething Chew Toy, for XS Puppies, Blue | Gentle Natural Teething Rubber Toy, Stuffable for Treats & Built for Chewing & Fetch with Growing Puppies
Price
$5.96
Rating
4.6
Reviews
53.1K
Latest month sales
B07MJVM62C
Nylabone Puppy Chew 2-in-1 Teething Freezer Bone Dog Chew Toy, Small | Peanut butter flavor, teething toys for puppies, puppy teething freezable to soothe sore gums, for small puppies up to 25 lbs
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
15.5K
Latest month sales
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