Womens Robe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Robe sales on Amazon US totaled 17,900 units in July 2026 (▼ 8.0% vs. the prior month), generating an estimated $464,367 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 52.1% of revenue, while a typical listing is priced at $26.17. The keyword itself pulled 44,922 Amazon queries over the same period (▼ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the womens robe Top 50 moved 265,000 units and $7,364,063 in cumulative sales — an average of 22,083 units and $613,672 per month. Monthly throughput topped out at 65,750 units in December 2025 and dipped to 11,800 in May 2026, leaving the latest reading 11.2% lower than August 2025.
Womens Robe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.9K
▼ 8.0% MoM
Monthly Revenue 2026/07
$464.4K
▼ 4.6% MoM
Top 10 Market Share 2026/07
50.8%
Womens Robe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens robe listing on Amazon US in July 2026 is ASIN B0D128T9BK (Brand: Yurhap), which sold 2,000 units at $24.99 apiece — equal to 11.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,100 units and $241,829 in July 2026 — 50.8% of unit volume and 52.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Robe' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D128T9BK
Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
2K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B084PBWBJR
PAVILIA Premium Womens Plush Soft Robe, Fluffy Warm Fleece Sherpa Bathrobe | 260 GSM Shaggy Microfiber, Long Housecoat for Spa Shower Home College Dorm Lounging, Cozy Christmas Holiday Gift for Her
1K
▲ 0.0%vs. prior month
$28.9K
latest month
12-month trend
B0DC99ZTY7
PrinStory Robes for Women 3/4 Sleeve Long Bath Robe XS-4XL
1K
▼ 50.0%vs. prior month
$16.6K
latest month
12-month trend
B0DC9M5NRX
PrinStory Robes for Women 3/4 Sleeve Long Bath Robe XS-4XL
1K
▲ 0.0%vs. prior month
$16.6K
latest month
12-month trend
B0DKNTJVQF
PJGGZ Hooded Bathrobes for Women, Soft Long Towel Robes for Women - Quick Dry yet Warm
900
▲ 28.6%vs. prior month
$18K
latest month
12-month trend
B0DRNXRLTL
PJGGZ Women's Shawl Collar Bathrobe, Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm
800
▲ 33.3%vs. prior month
$16.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Robe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yurhap is the best-performing womens robe brand in July 2026, moving 2,000 units across 1 ASIN for 22.0% of Top 10 volume. PrinStory follows with 2,000 units (22.0%), ahead of PJGGZ on 1,700 units (18.7%).
With 8 brands splitting the Top 10 and 62.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.99 to $24.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yurhap
1 ASIN in Top 10
22.0%
Units
2K
Revenue
$40K
Avg. price
$24.99
B0D128T9BK
$24.99·★4.6·3.9K revsYurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe
Units sold2K
PrinStory
2 ASINs in Top 10
22.0%
Units
2K
Revenue
$33.3K
Avg. price
$17.99
B0DC99ZTY7
$17.99·★4.6·2.1K revsPrinStory Robes for Women 3/4 Sleeve Long Bath Robe XS-4XL
Units sold1KB0DC9M5NRX
$17.99·★4.6·2.1K revsPrinStory Robes for Women 3/4 Sleeve Long Bath Robe XS-4XL
Units sold1K
PJGGZ
2 ASINs in Top 10
18.7%
Units
1.7K
Revenue
$34.5K
Avg. price
$24.99
B0DKNTJVQF
$24.99·★4.3·2.1K revsPJGGZ Hooded Bathrobes for Women, Soft Long Towel Robes for Women - Quick Dry yet Warm
Units sold900B0DRNXRLTL
$24.99·★4.2·925 revsPJGGZ Women's Shawl Collar Bathrobe, Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm
Units sold800
Trending Womens Robe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00HWFG1SQ booked 600 units at $96.95, with ▲ 50.0% MoM change. On the growth side, B0F9YRZ59W leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00HWFG1SQ
Marriott Terry Velour Bathrobe - Luxury 100% Cotton Hotel Spa Robe - Plush, Absorbent, Machine Washable - Shawl Collar, One Size
Price
$96.95
Rating
4.6
Reviews
484
Latest month sales
B07GX4TX49
Turkish Linen Waffle Knit Lightweight Kimono Spa & Bath Robes for Women - Quick Dry - Soft
Price
$29.99
Rating
4.4
Reviews
8.3K
Latest month sales
B0F9YRZ59W
Ekouaer Womens Robe Long Kimono Bathrobe Lightweight Sleepwear with Pockets
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.6
Reviews
478
Latest month sales
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