Womens Bikini Swimsuits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Bikini Swimsuits sales on Amazon US totaled 22,700 units in July 2026 (▼ 14.8% vs. the prior month), generating an estimated $715,324 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 42.9% of revenue, while a typical listing is priced at $30.14. The keyword itself pulled 23,071 Amazon queries over the same period (▼ 45.4% MoM).
Zooming out to the 12-month window ending July 2026, the womens bikini swimsuits Top 50 moved 117,950 units and $3,658,469 in cumulative sales — an average of 9,829 units and $304,872 per month. Monthly throughput topped out at 26,650 units in June 2026 and dipped to 2,500 in October 2025, leaving the latest reading 224.3% higher than August 2025.
Womens Bikini Swimsuits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.7K
▼ 14.8% MoM
Monthly Revenue 2026/07
$715.3K
▼ 14.8% MoM
Top 10 Market Share 2026/07
43.6%
Womens Bikini Swimsuits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens bikini swimsuits listing on Amazon US in July 2026 is ASIN B0DGQQYHZJ (Brand: Herseas), which sold 2,000 units at $27.99 apiece — equal to 8.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,900 units and $306,991 in July 2026 — 43.6% of unit volume and 42.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Bikini Swimsuits' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DGQQYHZJ
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
2K
▼ 33.3%vs. prior month
$63.2K
latest month
12-month trend
B088FNMN1Y
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
1K
▲ 0.0%vs. prior month
$25K
latest month
12-month trend
B0BWRBLDMS
geluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$28.3K
latest month
12-month trend
B08K7K18MN
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
1K
▲ 0.0%vs. prior month
$38K
latest month
12-month trend
B0FSSCMT56
BMJL Womens Color Block Bikini Sets Supportive Wide Strap Swim Suits 2026
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B088FQ4WZD
Suvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
900
▼ 10.0%vs. prior month
$25.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Bikini Swimsuits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Herseas is the best-performing womens bikini swimsuits brand in July 2026, moving 2,000 units across 1 ASIN for 20.2% of Top 10 volume. Suvimuga follows with 1,900 units (19.2%), ahead of geluboao on 1,000 units (10.1%).
Volume is spread across 9 brands, with the top three holding 49.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $23.84 to $27.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Herseas
1 ASIN in Top 10
20.2%
Units
2K
Revenue
$63.2K
Avg. price
$27.99
B0DGQQYHZJ
$27.99·★4.4·2.5K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold2K
Suvimuga
2 ASINs in Top 10
19.2%
Units
1.9K
Revenue
$50.2K
Avg. price
$23.84
B088FNMN1Y
$22.49·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold1KB088FQ4WZD
$25.19·★4.4·13.6K revsSuvimuga Women Halter Triangle Bikini Set 2 Piece String Swimsuit
Units sold900
geluboao
1 ASIN in Top 10
10.1%
Units
1K
Revenue
$28.3K
Avg. price
$24.23
B0BWRBLDMS
$24.23·★4.0·4.4K revsgeluboao Bikini Set for Women Solid V Neck Knot Front Push Up High Leg Thong Two Piece Swimsuit
Units sold1K
Trending Womens Bikini Swimsuits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FSDCN25W booked 700 units at $27.99, with ▲ 16.7% MoM change. On the growth side, B0H1CZH2BG leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FSKK6VG7 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FSDCN25W
Daci Women's Scoop Neck 2 Piece Bikini Set
Price
$27.99
Rating
4.2
Reviews
244
Latest month sales
B0H1CZH2BG
Blooming Jelly Womens Shiny Bikini Sets Cheeky Push Up High Cut Swimsuits
Price
$33.99
Rating
4.1
Reviews
62
Latest month sales
B0FSKK6VG7
YELAIVP Women's Plus Size Halter String Triangle Bikini Sets 3 Piece Swimsuits with Side Ruched Drawstring Cover Up
Unlock to view ASIN details and product titles
Price
$40.99
Rating
4.1
Reviews
119
Latest month sales
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