Womens Bathing Suit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Womens Bathing Suit sales on Amazon US totaled 46,400 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $1,685,196 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 32.3% of unit volume and 32.7% of revenue, while a typical listing is priced at $35.25. The keyword itself pulled 22,081 Amazon queries over the same period (▼ 54.9% MoM).
Zooming out to the 12-month window ending July 2026, the womens bathing suit Top 50 moved 254,400 units and $8,953,704 in cumulative sales — an average of 21,200 units and $746,142 per month. Monthly throughput topped out at 55,100 units in June 2026 and dipped to 7,850 in October 2025, leaving the latest reading 117.3% higher than August 2025.
Womens Bathing Suit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.4K
▼ 15.8% MoM
Monthly Revenue 2026/07
$1.7M
▼ 16.4% MoM
Top 10 Market Share 2026/07
32.3%
Womens Bathing Suit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold womens bathing suit listing on Amazon US in July 2026 is ASIN B09PYR65PB (Brand: Holipick), which sold 3,000 units at $32.99 apiece — equal to 6.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,000 units and $551,320 in July 2026 — 32.3% of unit volume and 32.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Womens Bathing Suit' on Amazon
July 2026
Is 32.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09PYR65PB
Holipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
3K
▼ 25.0%vs. prior month
$99K
latest month
12-month trend
B09NVS7R13
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
2K
▼ 33.3%vs. prior month
$72K
latest month
12-month trend
B0FM7G36ZL
Daci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
2K
▼ 60.0%vs. prior month
$80K
latest month
12-month trend
B09NVQKVJB
Holipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
2K
▼ 33.3%vs. prior month
$74K
latest month
12-month trend
B0734KDH62
baleaf Women's Athletic Training Adjustable Strap One Piece Swimsuit
1K
▼ 50.0%vs. prior month
$33K
latest month
12-month trend
B0B9GK4CNJ
CUPSHE Women's One Piece Swimsuit Tummy Control V Neck Bathing Suits
1K
vs. prior month
$40K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Womens Bathing Suit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Holipick is the best-performing womens bathing suit brand in July 2026, moving 7,000 units across 3 ASINs for 46.7% of Top 10 volume. Daci follows with 3,000 units (20.0%), ahead of Blooming Jelly on 2,000 units (13.3%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.79 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Holipick
3 ASINs in Top 10
46.7%
Units
7K
Revenue
$244.9K
Avg. price
$35.32
B09PYR65PB
$32.99·★4.4·1.1K revsHolipick Women Tummy Control One Piece Swimsuits Strapless Swimwear
Units sold3KB09NVS7R13
$35.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold2KB09NVQKVJB
$36.99·★4.4·1.4K revsHolipick Women's Tummy Control One Piece Swimsuit Push Up Full Coverage Bathing Suit
Units sold2K
Daci
2 ASINs in Top 10
20.0%
Units
3K
Revenue
$114K
Avg. price
$36.99
B0FM7G36ZL
$39.99·★4.5·645 revsDaci Women's 3 Piece Tankini Swimsuit Tummy Control with Bra Pocket Boy Shorts
Units sold2KB0DY55T334
$33.99·★4.4·1.8K revsDaci Womens Tankini Swimsuits with Skirt Tummy Control Swimwear
Units sold1K
Blooming Jelly
2 ASINs in Top 10
13.3%
Units
2K
Revenue
$79.5K
Avg. price
$32.79
B0DK8YJ71N
$32.79·★4.2·4.9K revsBlooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Units sold1KB0DK8YNLYK
$32.79·★4.2·4.9K revsBlooming Jelly Women Mesh One Piece Swim Dress Tummy Control Swimsuit
Units sold1K
Trending Womens Bathing Suit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B9GK4CNJ booked 1K units at $39.99. On the growth side, B0GGXP9MF5 leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0734KR26Y close behind at ▲ 66.7% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B9GK4CNJ
CUPSHE Women's One Piece Swimsuit Tummy Control V Neck Bathing Suits
Price
$39.99
Rating
4.4
Reviews
32.8K
Latest month sales
B0GGXP9MF5
BMJL Womens One Piece Swimsuits Swim Dress Cute Tummy Control Bathing Suit
Price
$41.99
Rating
4.2
Reviews
376
Latest month sales
B0734KR26Y
baleaf Women's Athletic Training Adjustable Strap One Piece Swimsuit
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.4
Reviews
1.6K
Latest month sales
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