Women Vitamins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Women Vitamins sales on Amazon US totaled 1,619,000 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $41,291,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.6% of unit volume and 48.7% of revenue, while a typical listing is priced at $23.05. The keyword itself pulled 15,936 Amazon queries over the same period (▼ 8.2% MoM).
Zooming out to the 12-month window ending July 2026, the women vitamins Top 50 moved 18,781,100 units and $487,669,179 in cumulative sales — an average of 1,565,092 units and $40,639,098 per month. Monthly throughput topped out at 1,789,000 units in June 2026 and dipped to 921,100 in May 2026, leaving the latest reading 2.1% higher than August 2025.
Women Vitamins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.6M
▼ 9.5% MoM
Monthly Revenue 2026/07
$41.3M
▼ 9.0% MoM
Top 10 Market Share 2026/07
42.6%
Women Vitamins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold women vitamins listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 6.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 690,000 units and $20,092,900 in July 2026 — 42.6% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Women Vitamins' on Amazon
July 2026
Is 42.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply | With 5B CFU of Lactobacillus Probiotics and XOS Prebiotics for Vaginal Health Support
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B00Y8MP4G6
Garden of Life Dr. Formulated Once Daily Women's Probiotics, 50B CFU, 30ct | 50 Billion CFU & Organic Prebiotics – Vaginal Health, Digestive Support, Immune Support, Dairy Free
90K
▼ 10.0%vs. prior month
$2.4M
latest month
12-month trend
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B000NPYY04
Nature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health, 1200 Mg Fish Oil, Omega-3, 200 Softgels (Pack of 1)
80K
▼ 11.1%vs. prior month
$919.2K
latest month
12-month trend
B08FGZSW8L
WEEM Hair Skin and Nails Gummies - Supports Healthy Hair - Vegan biotin Vitamins for Women & Men Supports Faster Hair Growth, Stronger Nails, Healthy Skin, Extra Strength (1)
70K
▼ 12.5%vs. prior month
$2.4M
latest month
12-month trend
B07B8BSGPL
Physician's CHOICE Probiotics for Women - PH Balance, Digestive, UT, & Feminine Health - 50 Billion CFU - 6 Unique Strains for Her - Organic Prebiotics, Cranberry Extract+ - Women Probiotic - 30 CT
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
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Best Women Vitamins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing women vitamins brand in July 2026, moving 130,000 units across 2 ASINs for 18.8% of Top 10 volume. O Positiv follows with 100,000 units (14.5%), ahead of Nature Made on 100,000 units (14.5%).
Volume is spread across 8 brands, with the top three holding 47.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.26 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
2 ASINs in Top 10
18.8%
Units
130K
Revenue
$1.4M
Avg. price
$10.26
B000NPYY04
$11.40·★4.7·77.9K revsNature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health, 1200 Mg Fish Oil, Omega-3, 200 Softgels (Pack of 1)
Units sold80KB00DYSUQR2
$9.12·★4.7·77.3K revsNature's Bounty Vitamin B12 1000 mcg Supplements, Supports Energy Metabolism, 200 Ct
Units sold50K
O Positiv
1 ASIN in Top 10
14.5%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply | With 5B CFU of Lactobacillus Probiotics and XOS Prebiotics for Vaginal Health Support
Units sold100K
Nature Made
2 ASINs in Top 10
14.5%
Units
100K
Revenue
$1.1M
Avg. price
$10.52
B004U3Y8OM
$8.44·★4.8·61.2K revsNature Made Vitamin D3 1000 IU (25 mcg), 300 Vitamin D Softgels | Vitamin D Supplement for Immune, Bone, Teeth and Muscle Health Support, 300 Day Supply
Units sold50KB09SR2KX9D
$12.59·★4.7·10.9K revsNature Made Vitamin D3 K2 Supplement, 30 Softgels | Vitamin D 5000 IU (125 mcg) for Immune, Bone, Teeth and Muscle Health Support, 30 Day Supply
Units sold50K
Trending Women Vitamins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0797GZDZL booked 50K units at $16.00, with ▲ 25.0% MoM change. On the growth side, B0DJDQCJX2 leads positive momentum with ▲ 50.0% MoM growth on 30K units, with B09KCCVL9V close behind at ▲ 33.3% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0797GZDZL
THORNE Iron Bisglycinate, 25 mg Iron Supplement, 60 Capsules | Enhanced Absorption Without Gastrointestinal Side Effects*, Chelated Iron Capsules, Gluten-Free, NSF Certified for Sport
Price
$16.00
Rating
4.7
Reviews
8.8K
Latest month sales
B0DJDQCJX2
Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra
Price
$32.95
Rating
4.4
Reviews
4K
Latest month sales
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Unlock to view ASIN details and product titles
Price
$14.68
Rating
4.8
Reviews
35.2K
Latest month sales
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