Withings Body Smart Scale Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Withings Body Smart Scale sales on Amazon US totaled 262,100 units in July 2026 (▲ 1.2% vs. the prior month), generating an estimated $8,977,147 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.1% of unit volume and 42.3% of revenue, while a typical listing is priced at $56.70. The keyword itself pulled 28,219 Amazon queries over the same period (▼ 3.9% MoM).
Zooming out to the 12-month window ending July 2026, the withings body smart scale Top 50 moved 2,853,100 units and $92,046,379 in cumulative sales — an average of 237,758 units and $7,670,532 per month. Monthly throughput topped out at 315,600 units in January 2026 and dipped to 122,700 in May 2026, leaving the latest reading 2.3% higher than August 2025.
Withings Body Smart Scale Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
262.1K
▲ 1.2% MoM
Monthly Revenue 2026/07
$9M
▼ 6.1% MoM
Top 10 Market Share 2026/07
69.1%
Withings Body Smart Scale Market Share & Sales Concentration on Amazon US — July 2026
The most-sold withings body smart scale listing on Amazon US in July 2026 is ASIN B095YJW56C (Brand: Etekcity), which sold 50,000 units at $19.95 apiece — equal to 19.1% of every unit tracked in this report.
The Top 10 ASINs account for 181,000 units and $3,793,190 in July 2026 — 69.1% of unit volume and 42.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Withings Body Smart Scale' on Amazon
July 2026
Is 69.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B095YJW56C
Etekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B01HI1W1V4
Etekcity Digital Body Weight Bathroom Scale, 6mm Tempered Glass, 400 lbs | Large Blue LCD Backlight Display, High Precision Measurements for Home Bathroom Use
50K
▲ 25.0%vs. prior month
$950.5K
latest month
12-month trend
B0BZL5GWVL
Vitafit Bathroom Scale for Body Weight Accuracy 0.1lb, Weight Scale 400lb | Professional Factory Since 2001 Digital Weighing Scales for Weight, Step On and 3xAAA Included, LED, Spray Silver Black
20K
▲ 100.0%vs. prior month
$305.4K
latest month
12-month trend
B01N1UX8RW
RENPHO Smart Scale for Body Weight, BMI & Body Fat, 13 Metrics, Elis 1 | Bathroom Digital Bluetooth Scale with 400lbs Capacity, Syncs with Fitness Apps, Accurate for Weight Loss, Fitness, Home Use
10K
▼ 50.0%vs. prior month
$230.9K
latest month
12-month trend
B0CDX3MPTQ
Ovutek Bathroom Scales Digital Weight 450lb, Most Accurate to 0.05lb | Extra LED Display with Large Clear Numbers for Body Weighting, Baby, Pet, Elderly Home Use, Sturdy and Durable Base Machine
10K
▲ 0.0%vs. prior month
$352.2K
latest month
12-month trend
B0CHRSYP3D
Ovutek Bathroom Scale for Body Weight, 5mm Tempered Glass, 400lb | Highly Accurate Digital Weighing Machine for Families, Space Saving, LED Display, Batteries Included, Compact Size, White
10K
▲ 0.0%vs. prior month
$141.8K
latest month
12-month trend
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Best Withings Body Smart Scale Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Etekcity is the best-performing withings body smart scale brand in July 2026, moving 106,000 units across 3 ASINs for 58.6% of Top 10 volume. Ovutek follows with 36,000 units (19.9%), ahead of Vitafit on 20,000 units (11.0%).
With 5 brands splitting the Top 10 and 89.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $24.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Etekcity
3 ASINs in Top 10
58.6%
Units
106K
Revenue
$2.2M
Avg. price
$24.61
B095YJW56C
$19.95·★4.7·151.2K revsEtekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
Units sold50KB01HI1W1V4
$19.88·★4.7·349.5K revsEtekcity Digital Body Weight Bathroom Scale, 6mm Tempered Glass, 400 lbs | Large Blue LCD Backlight Display, High Precision Measurements for Home Bathroom Use
Units sold50KB0DJX4B216
$33.99·★4.7·151.2K revsEtekcity Upgraded Smart Scale for Body Weight Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, 13 Metrics, Large Display, Offline Mode and App Connection
Units sold6K
Ovutek
4 ASINs in Top 10
19.9%
Units
36K
Revenue
$891K
Avg. price
$24.39
B0CDX3MPTQ
$36.99·★4.7·5.6K revsOvutek Bathroom Scales Digital Weight 450lb, Most Accurate to 0.05lb | Extra LED Display with Large Clear Numbers for Body Weighting, Baby, Pet, Elderly Home Use, Sturdy and Durable Base Machine
Units sold10KB0CHRSYP3D
$13.59·★4.6·9.3K revsOvutek Bathroom Scale for Body Weight, 5mm Tempered Glass, 400lb | Highly Accurate Digital Weighing Machine for Families, Space Saving, LED Display, Batteries Included, Compact Size, White
Units sold10KB0F2SV5Q8G
$23.99·★4.6·2K revsOvutek Smart Digital Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Most Accurate to 0.05lb, Bathroom Scale Large Display Body Composition Machine with Muscle Mass Fitness App
Units sold10KB0CQ4LSR72
$22.99·★4.6·3.9K revsOvutek Smart Scale for Body Weight Digital Bathroom Scale with BMI Body Fat | Accurate Body Composition Muscle Mass Scale for Home Families Women Weight Loss Tracking Health Compact Size 400lb Pink
Units sold6K
Vitafit
1 ASIN in Top 10
11.0%
Units
20K
Revenue
$305.4K
Avg. price
$15.99
B0BZL5GWVL
$15.99·★4.6·11.9K revsVitafit Bathroom Scale for Body Weight Accuracy 0.1lb, Weight Scale 400lb | Professional Factory Since 2001 Digital Weighing Scales for Weight, Step On and 3xAAA Included, LED, Spray Silver Black
Units sold20K
Trending Withings Body Smart Scale Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CQ4LSR72 booked 6K units at $22.99, with ▲ 20.0% MoM change. On the growth side, B0BS6FY627 leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0GDCMLPSY close behind at ▲ 275.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQ4LSR72
Ovutek Smart Scale for Body Weight Digital Bathroom Scale with BMI Body Fat | Accurate Body Composition Muscle Mass Scale for Home Families Women Weight Loss Tracking Health Compact Size 400lb Pink
Price
$22.99
Rating
4.6
Reviews
3.9K
Latest month sales
B0BS6FY627
INSMART Smart Scale for Body Weight, 0.1lb High Accuracy, 24 Metrics | Digital Bathroom Weight Scale for BMI, Muscle Mass, Body Fat Composition Analyzer Sync with App, LED Display, 400lbs, Black
Price
$21.84
Rating
4.6
Reviews
46.7K
Latest month sales
B0GDCMLPSY
LOFTILLA Scale for Body Weight, BMI, Body Fat, Muscle Mass, 5.4" Display | 8-Electrode Smart Scale, 50+ Body Composition Metrics, Highly Accurate, Bluetooth App Sync, for Bathroom and Gym Use,Black
Unlock to view ASIN details and product titles
Price
$69.99
Rating
4.6
Reviews
33.8K
Latest month sales
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