Smart Scale Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smart Scale sales on Amazon US totaled 193,900 units in July 2026 (▼ 2.5% vs. the prior month), generating an estimated $7,684,249 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 45.8% of revenue, while a typical listing is priced at $55.73. The keyword itself pulled 59,579 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the smart scale Top 50 moved 2,140,200 units and $78,294,419 in cumulative sales — an average of 178,350 units and $6,524,535 per month. Monthly throughput topped out at 239,500 units in January 2026 and dipped to 96,700 in May 2026, leaving the latest reading 2.8% higher than August 2025.
Smart Scale Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.9K
▼ 2.5% MoM
Monthly Revenue 2026/07
$7.7M
▼ 8.4% MoM
Top 10 Market Share 2026/07
65.0%
Smart Scale Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smart scale listing on Amazon US in July 2026 is ASIN B095YJW56C (Brand: Etekcity), which sold 50,000 units at $23.99 apiece — equal to 25.8% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $3,521,030 in July 2026 — 65.0% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smart Scale' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B095YJW56C
Etekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0BZL5GWVL
Vitafit Bathroom Scale for Body Weight Accuracy 0.1lb, Weight Scale 400lb | Professional Factory Since 2001 Digital Weighing Scales for Weight, Step On and 3xAAA Included, LED, Spray Silver Black
20K
▲ 100.0%vs. prior month
$305.4K
latest month
12-month trend
B01N1UX8RW
RENPHO Smart Scale for Body Weight, BMI & Body Fat, 13 Metrics, Elis 1 | Bathroom Digital Bluetooth Scale with 400lbs Capacity, Syncs with Fitness Apps, Accurate for Weight Loss, Fitness, Home Use
10K
▼ 50.0%vs. prior month
$230.9K
latest month
12-month trend
B0F2SV5Q8G
Ovutek Smart Digital Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Most Accurate to 0.05lb, Bathroom Scale Large Display Body Composition Machine with Muscle Mass Fitness App
10K
▲ 0.0%vs. prior month
$259.8K
latest month
12-month trend
B07FCZSC41
Etekcity Food Kitchen Scale with Nutritional Calculator, Smart App, 11lb | Free app with 19 nutrients tracking, calorie and macro calculator, grams and ounces, ideal for weight loss, Stainless Steel
8K
▼ 20.0%vs. prior month
$319.9K
latest month
12-month trend
B0BW3N71LT
GE Bathroom Scale for Body Weight 500lbs, Digital Weight Scales Heavy Duty | High Capacity Body Measuring Device, Accurate Weighing, Black, BMI
6K
▲ 20.0%vs. prior month
$191.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smart Scale Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Etekcity is the best-performing smart scale brand in July 2026, moving 69,000 units across 4 ASINs for 54.8% of Top 10 volume. Vitafit follows with 20,000 units (15.9%), ahead of Ovutek on 16,000 units (12.7%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $42.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Etekcity
4 ASINs in Top 10
54.8%
Units
69K
Revenue
$1.9M
Avg. price
$42.10
B095YJW56C
$23.99·★4.7·151K revsEtekcity Smart Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, Accurate Bluetooth App Sync, LED Display and Tempered Glass
Units sold50KB07FCZSC41
$39.99·★4.6·176.5K revsEtekcity Food Kitchen Scale with Nutritional Calculator, Smart App, 11lb | Free app with 19 nutrients tracking, calorie and macro calculator, grams and ounces, ideal for weight loss, Stainless Steel
Units sold8KB0DJX4B216
$33.99·★4.7·151K revsEtekcity Upgraded Smart Scale for Body Weight Fat and BMI, FSA Eligible | HSA Eligible, Bathroom Scale with Muscle Mass, 13 Metrics, Large Display, Offline Mode and App Connection
Units sold6KB09HCJD6H1
$70.43·★4.7·349.4K revsEtekcity Smart Scale for Body Weight and Fat, BMI, FSA Eligible, Black | HSA Eligible, Digital Scale for BMI, Muscle Mass and Body Composition, with Apple Health, TFT Display, Tempered Glass
Units sold5K
Vitafit
1 ASIN in Top 10
15.9%
Units
20K
Revenue
$305.4K
Avg. price
$15.99
B0BZL5GWVL
$15.99·★4.6·11.1K revsVitafit Bathroom Scale for Body Weight Accuracy 0.1lb, Weight Scale 400lb | Professional Factory Since 2001 Digital Weighing Scales for Weight, Step On and 3xAAA Included, LED, Spray Silver Black
Units sold20K
Ovutek
2 ASINs in Top 10
12.7%
Units
16K
Revenue
$397K
Avg. price
$23.91
B0F2SV5Q8G
$25.97·★4.6·2K revsOvutek Smart Digital Scale for Body Weight, Body Fat and BMI, FSA Eligible | HSA Eligible, Most Accurate to 0.05lb, Bathroom Scale Large Display Body Composition Machine with Muscle Mass Fitness App
Units sold10KB0CQ4LSR72
$21.84·★4.6·3.9K revsOvutek Smart Scale for Body Weight Digital Bathroom Scale with BMI Body Fat | Accurate Body Composition Muscle Mass Scale for Home Families Women Weight Loss Tracking Health Compact Size 400lb Pink
Units sold6K
Trending Smart Scale Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CQ4LSR72 booked 6K units at $21.84, with ▲ 20.0% MoM change. On the growth side, B0BS6FY627 leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0GDCMLPSY close behind at ▲ 275.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQ4LSR72
Ovutek Smart Scale for Body Weight Digital Bathroom Scale with BMI Body Fat | Accurate Body Composition Muscle Mass Scale for Home Families Women Weight Loss Tracking Health Compact Size 400lb Pink
Price
$21.84
Rating
4.6
Reviews
3.9K
Latest month sales
B0BS6FY627
INSMART Smart Scale for Body Weight, 0.1lb High Accuracy,17 Metrics | Digital Bathroom Weight Scale for BMI, Muscle Mass, Body Fat Composition Analyzer Sync with App, LED Display, 400lbs, Black
Price
$18.39
Rating
4.6
Reviews
46.7K
Latest month sales
B0GDCMLPSY
LOFTILLA Scale for Body Weight, BMI, Body Fat, Muscle Mass, 5.4" Display | 8-Electrode Smart Scale, 50+ Body Composition Metrics, Highly Accurate, Bluetooth App Sync, for Bathroom and Gym Use,Black
Unlock to view ASIN details and product titles
Price
$69.99
Rating
4.6
Reviews
33.8K
Latest month sales
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